Henkel Consumer Brands’ Post

#GlobalFashionSummit: Copenhagen Edition 2024. The ‘Lead or Be Led’ session featured Paul Polman, business leader, campaigner, and co-author of #NetPositive, returning to the Global Fashion Summit, discussing how cooperation, partnerships, and net positive advocacy can unlock benefits for the fashion industry and drive businesses to become forces for good. Polman applauded the progress the industry has made so far yet emphasized the need for further systemic change: "Unlocking our own human awareness and transformation of ourselves is at the very core of any systems transformation." #GlobalFashionAgenda #Copenhagen #UnlockingTheNextLevel

🚨 H&M or ZARA!! Which one is your Favourite? 📢This is a well known news but thought it’s worth reminding everyone 🌍🌱 💭 Let’s Talk: As consumers, how can we push for real accountability and support genuinely sustainable practices? #Sustainability #FastFashion #EthicalFashion #EnvironmentalJustice #Transparency #Globalwarming

The Swedish fashion brand Gina Tricot is in a bit of a PR pickle. This week the Swedish television network, SVT, revealed that the brand's campaign "Gina Tricot Forest", set to "increase biodiversity and reduce emissions" involved exactly 503 trees 🌳 and 2 bee hives 🐝 in a plot the size of 6 tennis courts. 🙄 The story gets worse : the influencer who fronted the campaign received several million kronor for fronting the campaign whilst the company spent just over 100 000 kronor on the trees and the 2 beehives. The company, and the influencer are now being accused of greenwashing. And rightly so. If your brand is defined as the perceptions, feelings and associations people have about your company, this is a branding nightmare both for Gina Tricot and for the influencer. Just as positive associations attract customers, investors and employees, this kind of negative publicity does the exact opposite. It will be interesting to see what these two players decide to do to redeem trust. Perhaps the influencer will plant her own forest with the millions she received? What could Gina Tricot do to redeem itself? The moral of the story? Authenticity matters. Values matter. #brandstories #trustoverlove #brandstrategy

Beyond chuffed that Hannah Phang and I have been named in The Vogue Business 100 Innovators list in the Sustainability Thought Leaders category alongside the co-founders of VEJA, Mara Hoffman and many brilliant others. 🤯 Building a new business that focuses on building better, more impactful ways to work on sustainability challenges has been the most fun, exhilarating and challenging endeavour. Our hunch has always been that to build the next world, we need to change how we work. With brands and organisations facing highly fragmented sustainability challenges as well as a myriad of ever-changing issues to address, it's impossible for the same team - whether that's an in-house team or an agency/consultancy - to solve it all. That's why we wanted to build a new model for working on the world's most pressing issues. Two years into our journey, we are now building entirely bespoke teams to answer sustainability briefs and enabling our clients to scale their teams and gather expert insight, on-demand. A big thank you to our brilliant clients, talent network and partners. And also to Bella Webb and the team for spotting that how we organise sustainability work is also a sustainability solution.

The fast fashion industry is in the hot seat again! This time it’s Swedish fashion giant Gina Tricot. The deceit is real: - the messaging - "Gina Tricot Forest" - not only does the company not own a forest at all but the area they bought trees for is the size of a large garden (6 tennis courts) - the extra 10 kr consumers paid ontop of their purchase sponsored exactly 2 bee hives (the sponsorship has now run out) But besides the obvious, it irks me that the company paid Bianca a minimum of 5 000 000 kronor (it's speculated that she could've received 10 million even for this) and only 100 000 kronor on trees (2% of Bianca's fee). Will she now use her money to buy even MORE clothing she doesn't need? 😳 And how many more garments were purchased because of the campaign? What else could Gina Tricot have been able to spend their money on that actually made a positive impact? We desperately and urgently need a discussion on "what is enough"? For the sake of our children and the sake of our planet. #greenwashing #deceit #money

These are all the things we're dealing with when it comes to #sustainability in beauty. Take a listen to Wende Zomnir of caliray:

Challenge accepted 🤝 : NO - NEW - CLOTHES 👗👚! Instead I will #restyle, #remake, #renew during the next 90 days! Why? Because we all have to get PERSONNALLY INVOLVED if we want to make a difference.   #Sustainability is one of our core values at Henkel and we drive progress with many initiatives across the portfolio. With #Perwoll, we’re on a mission to extend the life of your wardrobe with our Triple Renew Technology which keeps your clothes looking like new with the famous “New? No, washed with Perwoll” effect. Do we believe that is enough? NO, there is always an opportunity for the next step. We are excited to announce our partnership with the incredible team of the NGO remake.world, which tirelessly advocates for climate justice and human rights in the fashion industry. Additionally, the Fritz Henkel Foundation is supporting Remake to enable their vital educational work and raise awareness. 🤝🌟 Perwoll will be backing Remake’s Hashtag #NoNewClothes Challenge, and I’m joining in, too. Thank you to our fantastic global Perwoll team around Jan Kruse and Begoña Jimenez for kicking off this challenge! You really drive the change ❣ Now it’s your turn, Linda Ohde, Marjon Stamsnijder - Baake and Nina Michahelles Are you taking the challenge with me? 💪🔄 If yes, please follow these simple steps (link to registration in the comments) 1️⃣ Register for the Hashtag #NoNewClothes 2️⃣ Create a LinkedIn post and nominate three more people to join the #NoNewClothes challenge 3️⃣ Ask your nominees to repeat the same steps To learn more, check out the short video below with Remake’s founder Ayesha Barenblat and Nuria Ribe our CMO for Global Categories Laundry & Home Care.   #wearehenkel #Nachhaltigkeit #weileseinenUnterschiedmacht

It's official - For The Creators is in the top 100 sustainable brands for 2024, as crowned by Marie Claire 🎉 We’re thrilled to announce that For The Creators has won the Parenting & Maternity Fashion category at Marie Claire’s Sustainability Awards 2024!  This award marks a significant milestone in our journey, emphasising the need for the rental revolution in maternity fashion. As Doctor Jane Goodall, a judge for the awards, said, "What you do makes a difference, and you have to decide what kind of difference you want to make.”  And we want to make a difference.The fashion industry is responsible for up to 8% of global carbon emissions – equivalent to all international flights and maritime shipping combined, according to the UN Environment Programme. However, 57% of British consumers now prioritise sustainability in fashion, as highlighted by the UK Fashion and Sustainability Market Report 2024.And there are many mums amongst the 57%.We’re honoured to be recognised by Marie Claire and judged by Seismic, a leading force in the corporate sector, alongside 50 high-profile sustainability experts, founders, thought leaders, and consultants. This recognition reaffirms our commitment to making a positive impact on both people and the planet.Thank you to everyone who supports our mission. Here’s to continuing to change the world, one rental at a time #SustainabilityAwards2024 #ForTheCreators #FashionRevolution #SustainableFashion #MarieClaire #EcoFriendlyFashion #RentalRevolution Gabriella Giuricich Amy Lane Loren Aldridge-Clouston Pepe Terry Dr Anna Cantlay Georgina Dawson K&H Comms

They're more than just a fashion label ⏤ they're an advocacy brand! 🗣️ And why did they choose to get People and Planet First verified? "Anyone can claim to be sustainable or socially responsible, but we wanted to ensure there was no doubt about our impact... displaying these badges prominently on our website and communications consolidates that we are doing what we say we are. It also takes the burden off customers to verify our claims and pushes us as a business to continually improve." Laura's proof that you can build a thriving business while driving real social change. Read more from Laura Thompson, the Co-founder of Clothing The Gaps on how powerful #fashion can be in driving #socialchange for people and the planet. 🔗 https://lnkd.in/eBmHQSK3 Don’t also miss out on SEWF - Social Enterprise World Forum C.I.C. virtual Social Enterprise Day event (21 November) where you can find out more about People and Planet First, how you can get involved as well as connect with hundreds of changemakers around the world to learn and exchange ideas: https://lnkd.in/etd3h5k4 #PeopleAndPlanetFirstWeek #PeopleAndPlanetFirst #SustainableFashion #Australia #Impact #FashionForChange #SocialEnterprise #EthicalFashion #SustainabilityMatters #ImpactDriven #ConsciousConsumer #EcoFriendlyFashion #FashionAdvocacy

Join the Fashion Revolution! It's more than just fashion enthusiasm. It's a community dedicated to transforming the fashion industry for the better. Together, we envision a world where fashion uplifts everyone involved, from creators to consumers, without harming our planet. Here's the dream, outlined in Fashion Revolution manifesto: 1️⃣ Dignified work for all, without exploitation or discrimination. 2️⃣ Fair and equal pay across the industry. 3️⃣ Empowerment for workers to voice their concerns. 4️⃣ Respect for culture, heritage, and craftsmanship. 5️⃣ Solidarity and inclusiveness for all. 6️⃣ Environmental conservation and restoration. 7️⃣ Mindful consumption and circular fashion practices. 8️⃣ Transparency and accountability in every step. 9️⃣ Valuing people and the planet over profit. 🔟 Celebration of individuality and life through fashion. Let's turn this dream into reality!