Driving innovation requires three key elements to be perfectly aligned: your customers, your offering, and your organisation. When any of these are out of sync, adoption slows, or worse, stalls entirely. Take mainstream customers, for example. They don’t engage with offerings at Maturity Level 2 or lower. They expect a fully developed business solution that supports the entire lifecycle, from implementation to retirement. By Maturity Level 3 (Ecosystem Fit), customers look for vendors with a reliable partner network and solid engagement models. This process isn’t quick—building higher maturity levels typically takes 18 to 24 months, and delaying can cost your business by leaving you behind the market's adoption curve. #DisruptionSelling #InnovationStrategy #MarketLeadership #GrowthHacks #BusinessTransformation
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