HERO’s Post

Where the f**k has the swagger gone? Remember those iconic car ads that made you laugh, think, and crave the open road. Where did they go? Here's our take on the decline of bold, irreverent OOH campaigns from automotive giants like Ford, BMW, and Citroën. How automotive brands are losing their creative edge in OOH: 👉 https://lnkd.in/egZgQavY 👈 #marketing #advertising #ooh

Have you seen the viral sensation that our very own Mohawk Chevrolet in Ballston Spa is experiencing? Created off a spin on the show The Office, titled "The Dealership," this TikTok series has been featured in worldwide publications with over a million likes and views. I find it fascinating. Not because they went viral or because the marketing tactic is incredibly out of the box and has clearly garnered attention to the dealership. The less obvious branding impact is interesting - the employer branding. This series launched because a marketing leader listened to the idea of a newer, young professional and trusted them. From there, the dealership's leadership not only bought in but also actively supported the idea, empowering the staff to engage. In the TikTok below, the team who created the series visits headquarters in Detroit, and even the CEO, Mary Barra, takes part in one of the videos. In many subtle ways, this is a lesson in leadership played out through a marketing tactic. The employee was in a safe space to elevate the idea, supported by leadership to execute, and it's the collective teamwork that has kept it going, uniting the staff in a common goal. An event where marketing and employee experience intersect: Never underestimate the impact of your external brand on your internal brand. By the way, we purchased our Honda from Mohawk, and they also deliver a great customer experience. 😊

#CampaignsWeLike: CARS24 rolls out new brand film ‘For the Drives That Take You Back’ Link in the comments Gajendra Jangid Manuj Chawla #mediabrief #CARS24 #ForTheDrivesThatTakeYouBack #campaigns #advertising #marketing #media

Today I was scrolling through tiktok and I found this question Where do rolls royce do it's advertising? I did some research and I found out that they do their advertisements in high end magazines such as Robb report magazines In art events and sport events Why do they use the above? To get the required customers, they know that they will find their required customers in such events To maintain the brands image Rolls Royce is a luxurious car so it has to maintain its image in a luxurious way Why a my telling you about rolls Royce? In running your business you should ensure you use the required platform in advertisement, so as to reach the required people Your brand Let your brand communicate to your customers If your branding is complicated then your client's will be running away from you Continues advertisement This communicates to your client's that you are consistent and you are still in the market Persuasion Use persuasive language and image to convince the potential customers Let's grow our businesses using the right platform #communication #luxury #growth

Brands don't buy goods & services, they buy relations, stories, and magic and the magic happens !! Newspaper Jacket Insert Done for Toyota #brandstory #luxurybrand #magicmoments #branding #newspaperinsert #insertions #brandingagency #agencywork #mediaconsultancy #teamwork #vsadvertising #media #brandidentity

Dive in and explore this great selection of some of the best performing distinctive brand assets. It brilliantly highlights the art of standing out while connecting with consumers, shaping brand expectations, and remaining consistent over time. An extended read, but packed with valuable insights! 🎯💡 #DistinctiveBrandAssets #Branding #Marketing

Dive in and explore this great selection of some of the best performing distinctive brand assets. It brilliantly highlights the art of standing out while connecting with consumers, shaping brand expectations, and remaining consistent over time. An extended read, but packed with valuable insights! 🎯💡 #DistinctiveBrandAssets #Branding #Marketing

Look at the detail, incredible curved LED that we’re using at Essay Video, you can’t even see that pixels at a short distance. #curvedLED #essayvideo #essayvideollc #ledvideowall #ledpanel #event #ledmodule #pantallaled #advertising #videowall #ledscreens #ledindoor #ledoutdoor #leddisplays #ledrental #stage #enbon #enbongroup #events #leddisplayscreen

Some snapshots from our latest with TBWA\ANG and McDonald's 📸 Getting a peek into the lives of these employees 👀A reminder that every single person we meet has their own story ✨🍔 #MAKA #MakaVisuals #shooting #marketing #creative #adverts #McDonalds #EmployerBranding #MoreThanBurgers

From the archive of #GreatAds, we bring out Volkswagen's "Think Small" campaign as a pivotal example of authentic branding. By embracing its identity as a small car in a market dominated by larger vehicles, Volkswagen effectively challenged consumer perceptions. The campaign highlights the importance of honesty in branding—consumers value transparency and are more likely to connect with brands that present themselves authentically. The key takeaway is clear: do not misrepresent your product; authenticity fosters trust and resonates with audiences. #GreatAds #Volkswagen #ThinkSmall #IconicAds #AdCampaigns #Campaigns #Advertisement #AuthenticBranding #MarketingStrategy #HonestyInBranding #ConsumerTrust #Transparency #BrandAuthenticity #AdvertisingHistory #ConsumerPerception #MMAG