Idemitsu, Japan's leading motor oil brand, has officially landed in Australia, launching its Nano-Tailored Oil exclusively via its new eCommerce channel. Globally known for its cutting-edge nanoscale technology, Idemitsu's IFG series is crafted to deliver unrivaled engine protection and peak performance, especially for Japanese vehicles, which dominate Australia's car market. Aligning the synergies between Idemitsu’s philosophy of delivering precision in its formulas and the craftsmanship in Japanese fine dining, our team brought to life ‘The Pursuit of Perfection’ with an intimate launch event at Kisume for industry key opinion leaders and media, hosted by Gordie Waters from The Drivers Show podcast. Our HEROes managed end to end event creative, production and guest list, within a PR and social strategy for the local launch. #CreativeAgency #BoundlessCreativity #AgencyLife #IntegratedMarketing
Nice one team!
Head of Brand & Content, HERO & McCann | B&T Women in Media Rising Star
2mo👏👏👏