Hero Collective’s Post

🎶 Unlocking Taylor Swift's Marketing Magic: 5 Key Lessons 🎶 Taylor Swift's journey in the music industry isn't just about chart-topping hits; it's a masterclass in marketing strategy. Here are five concise takeaways applicable across industries: 1.    Audience-Centric Approach: Swift's connection with her fanbase, the swifties, goes beyond music. By actively engaging with them on platforms like TikTok (#SwiftTok), she fosters a sense of community. Learn to understand your audience's preferences, habits, and desires to cultivate lasting connections. 2.    Personalized Experiences: Swift's strategy revolves around making fans feel valued. From hidden messages in lyrics to exclusive sessions, she keeps fans engaged. Tailor your offerings to create intimate experiences that resonate with your audience. 3.    Compelling Brand Narrative: Swift's consistent storytelling turns each album into a chapter of her life. Craft a strong brand narrative that captivates your audience and evolves with your journey. 4.    Strategic Partnerships and Reinvention: Swift collaborates strategically, expanding her reach while staying true to her brand. Partner wisely and be open to reinvention to stay relevant without losing brand coherence. 5.    Anticipation and Surprise: Swift keeps fans on their toes with mystery and surprise. Create anticipation through teaser campaigns and surprise drops, delighting your audience at every turn. Swift's impact transcends music, highlighting the power of artists to influence economies and societies globally. Let's learn from her blend of artistry and marketing prowess to create meaningful connections and drive success in our endeavors. (From CincoDias, David López, Senior Lecturer at ESADE)  

⚠️ Fred Again - we've all heard of how he nails his music... but what about how he also nails his marketing? 👀  What can we as Marketers and brands, learn from this Grammy award-winner exactly? WELL 👇 #1. He's infront of his audience (& not just on a stage!) he meets them where they are, to make sure his content is always digested in the right way he sits across multiple channels #2. He understands the importance of both online vs. offline marketing > recognising that human contact is not something to discard in this digital world #3. He knows how to give something back to fans - giving a sense of exclusivity and importance to those who support him Click the link below to read more about what we can learn from the master of multi-channel marketing 👏👇 #MultiChannel #CRM #MarketingInspiration #OmniChannelMarketing

Every December, the Marketing Dive team reflects on the best bits of marketing from the past 12 months. As the project has evolved, we've broadened our superlatives beyond specific campaigns/ads to also recognize larger themes, including standout challenger marketing and the savviest use of tactics like music. This year has been marked by ups and downs — and wrapped on some serious misfires — but we think these picks represent strategies that drove a real impact, whether in relation to cultural footprint, sales or both. Check our write-ups on brands like Gap, Liquid Death, E.L.F. BEAUTY, LAYS and more below. Were there any standout efforts we missed? #brandmarketing #brandstrategy #advertising #CMOstrategy

The “Share a Coke” campaign, launched by Coca-Cola in 2011, is one of the most iconic marketing initiatives of recent times. It began in Australia and quickly spread globally, evolving over time with some interesting, lesser-known aspects: 1. Started with the 150 Most Popular Names: Originally, Coca-Cola chose the 150 most popular names in Australia for the campaign. The goal was to make the brand feel more personal, encouraging people to find a Coke with their name on it and share it with friends and family. It was so popular that Coca-Cola expanded the campaign to other names and phrases. 2. Local Adaptations: In each country, Coca-Cola tailored the campaign to reflect popular names and local slang. For example, in China, instead of using individual names (since many Chinese share common surnames), the cans featured phrases like “Classmate” and “Close Friend” to fit Chinese culture better. In Israel, they introduced bottles with “mom,” “dad,” and other family titles for a personal touch. 3. Record Label Personalization: The “Share a Coke” campaign also collaborated with record labels to release personalized cans for music fans. In the UK, Coca-Cola partnered with Spotify to create Coke cans and bottles that linked to playlists based on the names on the bottles. Scanning a code would take users directly to a personalized playlist. 4. Customized at Events: Coca-Cola introduced kiosks at big events and festivals where people could print their own names on Coke bottles. This personalized experience became a fun event attraction, where attendees could create their unique bottles and share the photos on social media. 5. Expansion to Emojis and Expressions: After the campaign gained popularity with names, Coca-Cola branched out by including expressions like “BFF,” “Love,” and emojis on their bottles. This allowed consumers to express moods and sentiments beyond just names, adding another layer to personalization. 6. Influence on Baby Names: The popularity of the campaign actually influenced baby names, particularly in the U.S. When “Share a Coke” reached the U.S. with names like “Aiden” and “Madison,” these names surged in popularity as they were among those featured on the bottles, according to baby name trend analyses at the time. 7. Double-Digit Sales Growth: In many regions, including Australia and the U.K., the campaign led to double-digit increases in Coca-Cola sales. It was a rare case of a successful marketing campaign that not only boosted brand sentiment but also drove actual sales growth in an era where sugary drinks were facing increased scrutiny. The “Share a Coke” campaign is still considered a masterpiece in personalized marketing because it creatively used individual identity and nostalgia, connecting the Coca-Cola brand with positive, shared experiences among friends and family. Upali Muthumuni

Three invaluable marketing lessons from Tyler the Creator---biggest launch of a hip hop album in 2024 (85,000,000 streams on launch day) and top 20 album launches of all time across genres. Dr. Marcus Collins wrote this fantastic article that outlines Tyler's phenomenal marketing success, including:   1️⃣ Don't focus on your products ("We're in the railroad business."), focus on your customers' needs ("We're in the transportation business."). Tyler chose the moniker "the Creator" so he can operate in music, fashion, art, events, etc., any place his fans are.   2️⃣ Be distinctive, not just differentiated. Differentiation is about how you compare to your competitors. Distinctiveness is about being recognizable and memorable. Tyler sought out people who were like him, with the same values and attitudes. That's what builds strong communities.   3️⃣ A niche isn't defined by size, it's defined by cultural connections. It's those connections that help messages resonate and spread. Find that community that shares your beliefs and attitudes, don't just look for a small subset of a larger group.   It is so wonderful to hear the ideas that people like Sally Hogshead, Joe Pulizzi, Robert Rose, and Brianne Fleming talk about put into practice to create incredible results! How can you take the lessons from Dr. Collins' article in your marketing? How can you be the Tyler the Creator of your industry? https://lnkd.in/e2SChCNQ

DIGIFAM! This month marks 6 months since we launched our boutique digital marketing agency called #DigiLabs! Since then, we've been able to support over 20 Artist partners like BigXthaplug and clients such as UnitedMasters, Slip-N-Slide Records, MNRK Music Group, Virgin Music Group, Atlantic Records, EMPIRE 24/7 Artists, Audio Chateau Records, and more! With the ongoing restructure of the industry, we want to be able to support our Artist partners and clients with a team and suite of digital solutions you would receive at a major. This includes myself overseeing strategy, a dedicated digital product manager, and social media manager. We're here to compliment teams based off our full suite of services that also includes content strategy and creation, media planning, influencer marketing, digital press, merch and tour marketing, and more. "The Content Challenge" We understand that Artists aren't natural content creators. One of our core specialities is establishing an authentic Artist brand voice and building a content bank that's evergreen and active event after a release cycle. We work with our clients and our network of short-form creators / creative directors to build a unique content bank. We know that the majority of the fan and community building happens post-release, so we focus on mapping out a content strategy that's 3 to 12 months ahead. "Superfan and Community Building Doesn't Happen Overnight" Superfan and community building is a long-tail approach. There's no way around it. You can have a viral track but often times the song is bigger than the artist. We work with our Artist partners to have a regular cadence of communication with fans by running their fan pages to creating hubs for direct-to-fan communication like newsletters, discords, laylos, and broadcast channels. "Direct-To-Fan Starts With A Low Barrier Of Entry" One of our core missions is to establish multiple revenue streams for our Artist partners and that includes establishing a strong merch program. Recently, we helped one of our Artists partners sell out his first merch offerings at his first tour. We made the merch exclusive to the tour, a low-cost item, and captured data from those who purchased. Now we're reengaging this segment of his fans for any future merch drops. It's not rocket science but it also requires understanding your audience and not pricing them out. "Your Catalog Is Everything" As Artists and teams are focused on new music and projects, they often ignore their catalog. Triple down on what's already streaming. A catalog track is a new track to a new fan. We help our Artist partners and clients create an evergreen strategy to drive back to the Artist catalog while planning for new releases. I'd like to give a major shoutout out to the team! This new venture has created alternative ways to support Digilogue programming. For serious inquiries, fill out the interest form below!

#Orchestra's marketing managers... Imagine the benefits of having at least 50 related websites addressed to your site? Here 10 benefits of promoting the creation of personal websites for the members of your theater or orchestra. 🌎 1. Increased Website Authority: Backlinks from music-related sites (personal websites of #musicians, #opera singers, dancers) can enhance the overall authority and credibility of the orchestra's website in search engine algorithms. 📈 2. Improved Search Engine Rankings: With a lot of backlinks pointing to the orchestra's website, from relevant and related domains, it is almost inevitable not to rank higher in results pages (SERPs) for relevant keywords. 🎯 3. Enhanced Referral Traffic: Visitors who discover the orchestra's website through links on personal musician websites are likely to be genuinely interested in music and the orchestra's activities, potentially increasing qualified referral traffic and in-person attendance. 🗣️ 4. Broader Audience Reach: Each musician's personal website likely attracts its own audience, which may not be fully overlapped with the orchestra's existing audience. Thus, these backlinks can introduce the orchestra to new demographics and geographies. 🔗 5. Community and Networking: Strengthening ties between orchestra members by encouraging them to link to the official website fosters a sense of community and collaboration. This can lead to more cohesive promotional efforts and support within the orchestra and their activities. 🕯️ 6. Brand Visibility and Recognition: As more personal websites link to the orchestra's official site, the orchestra's brand and name become more widely recognized and associated with quality music and performances. 📢 7. Support for Marketing Campaigns: When the orchestra launches new campaigns, releases recordings, or promotes upcoming events, having a network of linked personal websites can amplify the reach and effectiveness of these initiatives. 🕰️ 8. Long-term Digital Footprint: Backlinks from personal websites create a lasting digital footprint that continues to benefit the orchestra's SEO efforts over time, contributing to sustained visibility and promotion. ➕ 9. Positive SEO Signals: Search engines interpret backlinks from relevant and authoritative sources as positive signals, which can further enhance the orchestra's online reputation and trustworthiness. ✖️ 10. Integration with Social Media and PR: Musicians often promote their performances and achievements on their personal websites and social media channels. Linking these efforts back to the orchestra's official site creates a cohesive online presence and reinforces promotional messages. If you are director, manager or marketing manager of a music institution and like this idea, feel free to reach me. It will be a pleasure to #MusicMarketing | #MusicBiz | #MusicPromotion | #MusicEducation | #ClassicalMusic Photo: Elbphilharmonie in Hamburg, by Defne Kucukmustafa on Unsplash.

Eminem's marketing rollout for his new album “The Death of Slim Shady (Coup De Grace)” was masterful. Here's how it went down: 1) The initial announcement On 4/25, Eminem teased that his new album would be dropping this summer with a promo video on Instagram - the creative was inspired by the crime show Unsolved Mysteries and spoofed a fake show called Detroit Murder Files. In June, approximately one month before the album, Eminem announced the official release date with another promo video on his socials. 2) The Pre-order On 5/31, the same day as the lead single “Houdini” dropped, an exclusive pre-order launched on Eminem’s website. Available for just 1 week, fans could pre-order the digital version of the album and receive an exclusive bonus track. 3) Physical products The physical offerings to support the new album include multi colored vinyl (Crayon + Blood Stained), cassettes, CDs, a lithograph, an iPhone case, and custom tees and hoodies. 4) Out of home marketing  Out of home marketing for the new album included a flash mob in Union Square, NYC with a group of fake Slim Shadys dancing together to promote the project. 5) Collaborations NFL Eminem announced his new album the same night as the NFL Draft, which took place in Detroit and saw a performance from him as well as a custom Eminem NFL Draft t-shirt. David Blaine To announce the release of his lead single “Houdini”, on May 28th Eminem partnered with magician David Blaine for a promo video that was a FaceTime between the two of them. Fortnite  In late June, Em announced a new Houdini emote as part of his outfit in Fortnite. COMPLEX  From 7/12-7/14, Eminem partnered with COMPLEX for a pop-up on Fairfax Avenue in Los Angeles as well as one in London from 7/17-7/18. 6) Key takeaways - social media engagement  Eminem did an exceptional job at keeping the world’s attention with an aggressive content output, all while world building. The aggressive output also helped highlight the art he must have spent so much time creating. From the time he announced that the album was coming this summer in late April, Em has posted +45 times on Instagram. 45! This is from one of the most legendary artists of all time with tens of millions of followers across social media. While the album announcement came months before the project, Em kept people’s attention with a flurry of moments during the campaign and consolidated the rollout of individual singles. Em announced the album release date on July 1, approximately 2 weeks before it dropped. It helped keep the rollout window tight so he wouldn’t lose people’s attention in the ensuing days. Em also went hard squeezing as much content as he could. Promo included multiple teasers, BTS content, & more. Overall The in depth rollout helped Em have the biggest opening week for a rap album this year, a #1 album on Billboard, and was a topic of conversation everywhere. Subscribe to my newsletter: https://lnkd.in/eReqf9hp

🎶 Fred Again is a master of music, but did you know he's also a genius at #marketing? 🚀 Discover the secrets behind his multi-channel marketing success and what we can learn from his strategies. Click the link to dive in! 👇 #MultiChannel #CRM #FredAgain #MarketingMastery

Aspirational advertising sells the dream, not the product. This Meta ad from Vinovest shows that while you may never be royalty, you can at least invest like you are. Here's why the ad is effective: 🤑 IT SELLS THE DREAM The ad suggests that by investing in wine, you’re investing alongside royalty and “the 1%.” Aspirational advertising works. It’s why fashion brands sell you your dream lifestyle instead of the actual product. Think about cologne commercials. Do they say “a scent made with 13 different floral varieties?” No! They show Johnny Depp playing guitar in the desert with wolves (as one does). 👑 IT FEATURES AN AUTHORITY FIGURE Associating a product with an authority figure or expert makes it more likely you’ll buy. This is why so many ads include celebrities and doctors. It doesn’t get more authoritative than The Queen. 🫅 IT INTERRUPTS YOUR SCROLLING PATTERN The two images of The Queen are eye-catching. They’re different than what you’ll typically see on your feed. The effectiveness of pattern interruption lies in its ability to disrupt automatic, unconscious processes, allowing new ideas and behaviors to be introduced. 📱 It DISPLAYS THE PRODUCT The app screen includes wine bottles and an account balance. This captures the attention of people who like wine (many people) and money (everyone). It also shows someone what to expect if they sign up for the product, increasing the likelihood they’ll take action. 🤫 IT HANDLES OBJECTIONS The features listed – low minimums, expert advice, and no storage required are more than just informative. They answer key questions that Vinovest customers ask. They preempt any fear that someone might have when thinking about signing up. You can read the full article here, including how to apply these learnings to your ads: https://lnkd.in/ebkHm_rw #ads #socialadvertising #socialads #facebookads #instagramads