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When you make a donation to a non-profit organization, you don’t want to hope that your donation had an impact, you want to know that your donation had an impact. At Heroic Media, we track the results of all our programs that are designed to save lives from abortion. The two key metrics we use to track effectiveness are RLS and CPLS. RLS stands for Reported Lives Saved, and represents the number of abortion-seeking women who changed their minds and chose life as a result of being connected to a life-affirming telehealth nurse or pregnancy help clinic. CPLS stands for Cost Per Life Saved, and represents the amount of advertising cost it requires to save one life from abortion. Both of these metrics provide our donors with proof of impact, so that they know their donations are making a difference saving lives from abortion. To learn more about Heroic Media’s life-saving programs, please visit our website at heroicmedia.org

Pro-Life Charity | Heroic Media

Pro-Life Charity | Heroic Media

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