Tom Herzog’s Post

After years of overcomplicating things, I finally created the no-BS guide I wish I'd had. 🎯 9 steps 🚀 No fluff 🔍 Just what matters Why? Because running experiments shouldn't be rocket science. Use it for: ✓ Client projects ✓ Your own products ✓ Anything that needs growing Check out the full guide in the image. 👀 ---- PS. We're actually building a product, that is soon automating your experimentation efforts. Stay tuned and press us a follow -> GaaSAI. ---- Follow me (Kristjan Toop) for more growth related topics! #growthexperiment #GrowthHacks #management #Startups #digitalmarketing

How should startups & scale-ups approach customer discovery? Here's a framework I put together to help. I'm a strong believer that this is one of the most important things for early stage ventures to get right. They have to balance the need to deeply understand customers with the urgency of rapid execution to maximise their runway. Pragmatism is key. 👉 Over-investing in discovery can result in prolonged product-development cycles causing startups to potentially miss first-mover advantages, fall behind competitors or run out of cash. 👉 Conversely, insufficient discovery might lead to launching products that lack market fit, causing brand damage, commercial setbacks, and potential churn of any early customers. Striking a balance is one of the key ingredients for startups to bring great products to market efficiently, maximising their chances for success. Are you a founder or leader at a startup? If so, this framework poses three simple questions to guide how you might find the right balance... #startups #discovery #research #researchOps #design #designleadership

Ready to scale your startup but unsure of the next steps? LeSS might be the answer! Here are 5 ways LeSS can help your startup scale efficiently: Simplicity at Scale LeSS keeps things simple, allowing your startup to grow without unnecessary complexity. Faster Decision-Making Fewer management layers mean teams can make decisions quickly, allowing you to pivot fast in dynamic markets. Cross-Functional Teams With all the skills needed to deliver, teams in LeSS reduce dependencies, accelerating customer-driven product delivery. Customer-Centric Approach LeSS focuses on delivering value with every iteration, helping you stay laser-focused on your customer's needs. Efficient Use of Resources LeSS optimizes collaboration and reduces coordination waste, ensuring your limited resources are used effectively. Grow smarter, not harder with LeSS! #LeSS #StartupGrowth #Scaling #Leadership #Startups #BusinessGrowth

When a startup grows, definitions are key to aligning people. But no definition matters more than the word "strategy." Strategy is all about "big bets." Today, I share Ditto's definition of strategy and how we use it to interrogate what we should do or not do with a simple framework. #startup #strategy #excellence

Great #ideas are everywhere, but successful #execution? That’s rare. Are you turning your #vision into action? I’ve seen countless #startups with incredible products fail because they didn’t #execute well. The difference between those who succeed and those who don’t often comes down to how they turn their ideas into measurable actions. Stop focusing solely on the big picture—break it down into steps. Align your teams, research your #market deeply, and commit to a consistent #strategy. If your #startup needs help #executing on its vision, let’s talk. Together, we can develop a #strategy that works. 💡 #StartupSuccess #ExecutionMatters #StartupStrategy #LeadershipExecution #ChetanPatelWorld #StartupLeadership #BuildToScale #StartupGrowth #FoundersMindset #BusinessStrategy #CoachingForSuccess

Today I’m thinking about the value of running experiments. We’ve been working on refining our sales strategy these last few days in a few segments and been debating a lot - everyone has different views on what will work based on their experience. Rather than ponder/ delay a decision/ decide based on who felt most strongly about it, we decided to run a week long experiment. Decide a hypothesis, metrics of success, set aside time and a budget, and go try it. It made me think that a lot of problems in startup decision making can be solved by an explicit cultural focus on running well designed experiments. I’ll be thinking more about how to create time and space for that, so thought to share :) #decisionmaking #startups #gtm #sales #experiments

#Creativity and #technology are at the heart of #futurism, pushing the boundaries of what’s possible in #startups. Leaders in #management must embrace #innovation to stay ahead in today's fast-paced #business environment. #Digitalmarketing is vital for engaging with today's tech-savvy consumers and boosting #sales. #Personaldevelopment through #education not only enriches minds but also opens doors to new #career opportunities. #Creativity and #futurism are driving forces behind sustainable #startups. Amazing 😊 Passion ✨ Happiness ❤️

If you want to build the future, read more…. And Peter Thiel’s “Zero to One” is a good start. Not just a book, but a mindset shift that forces you to ask harder questions. Not “How can we beat the competition?' but 'How can we create something new that makes the old obsolete?' The book challenges you to think beyond the conventional path of going from 1 to n, urging you instead to make the leap from 0 to 1. This leap, from nothing to something, is where true innovation lies. What's your 'Zero to One' idea that could change the game in your industry? #Innovation #Tech #SaaSmarketing #ABM #startups