Department of Communication Studies, HKBU’s Post

🌟 Milestone Achievement 🌟 We are delighted to announce the achievement of our PhD candidate, Yan Wang! 🎓 Yan's dissertation, "Empowering Older Adults in Influencer Communication: Effectiveness of Sponsored Disclosure and Family Mediation on Attitudinal Outcomes," has been honoured as the winner in the highly competitive 2024 American Academy of Advertising (AAA) Doctoral Dissertation Grant Competition—a first for Hong Kong! Yan's research is innovative. It highlights the critical need for advertising literacy among older adults, especially within China's rapidly ageing society. Her work is an academic triumph and a societal cornerstone, paving the way for informed policy-making, ethical marketing practices, and comprehensive advertising education to protect against discrimination and fraud. COMS Prof. Kara Chan, Associate Dean (Teaching and Learning), guided Yan in her research. Yan's achievement reflects the exceptional mentorship provided by our faculty and the dynamic scholarly environment fostered here at our department. Please join us in congratulating Yan Wang on this tremendous success and in anticipating the influential contributions her research will bring to the global community. 🌍👏 #HKBU #HKBUCOMM #HKBUCOMS #ProudMoment #AcademicExcellence #ResearchImpact #PhD #AcademicAchievement #AdvertisingLiteracy #AgingPopulation #InfluencerMarketing #UniversityPride #Innovation #AAA #DoctoralDissertation

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Kara Chan

Fulbrighter | SFHEA | Educator | Researcher | Writer | Innovator

9mo

Yan's proposed study is of significant marketing and policy impact. I wish you every success in your daily collection and writing.

Hye Jin Yoon

Associate Professor at Grady College of Journalism and Mass Communication, University of Georgia

9mo

Congratulations Yan!! Also, thank you for presenting your work and for moderating a session. You were one of the two student moderators at this year's AAA conference. Very impressive!! 👏 👏

Michael Prieler

Professor at Hallym University, South Korea

9mo

Congratulations! Exciting topic! I would like to hear more about it ... ❤️

Charles R. "Ray" Taylor

John A. Murphy Professor of Marketing, Villanova School of Business

9mo

Congrats Yan!

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