Honey Somaya’s Post

How to Drink Tequila: Experts Share Their Best Tips 

How to Drink Tequila: Experts Share Their Best Tips 

How to Drink Tequila: Experts Share Their Best Tips 

How to Drink Tequila: Experts Share Their Best Tips 

The Secret to Trade Show Success: Why Free Beer Isn’t Enough Earlier this month I attended the IAAPA Entertainment Trade Show in Amsterdam.  It took me some time to adjust to the sensory overload with brands vying for my attention.  Many fell back on giveaway tactics such as robotic designed candy floss (James Banfields favourite - see pic 👇), or pellet ice cream, alas there was no free beer. But here’s the truth: while free beer might draw a crowd, it rarely holds the attention. So, what “really” makes a booth magnetic in a crowded trade show? It’s not about having the biggest budget or the loudest gimmicks. It’s about creating an experience that taps into human psychology—one that attendees remember long after the event is over. 👉 Novelty grabs attention. People are drawn to experiences they haven’t seen before. 👉 Reciprocity means when we give something meaningful, attendees feel compelled to engage. 👉 Social Proof drives crowds, people follow where others are gathering. 👉 Scarcity creates urgency with limited-time experiences. 👉 Sensory Appeal engages multiple senses, making the experience unforgettable. In my experience, these principles are the true "secret sauce" to standing out at trade shows. When you combine them with cutting-edge technology, your booth doesn’t just attract attention, it “commands” it. 📌 Want more insights on how to create a booth that’s even better than free beer? Stay tuned! I’ll be sharing strategies you can implement to make your trade show presence unforgettable. #TradeShowTips #AudienceEngagement #TradeShowTechnology

Happy National Cappuccino Day! ☕️✨ Created this fun video to celebrate. Enjoy! And remember, just like a great cappuccino, your marketing needs the perfect blend of ingredients to be truly effective. 😉 Let's make some magic together! #nationalcappuccinoday #gotcappuccino #videocreation #SocialMediaMarketing #smallbusiness #vermontmarketing

The Birth of a Family “Street” Brand Some of us went full couch potato and spent the time binge-watching TV series and movies during COVID-19. Others got creative. Now, most of us fall under the first category. But that's not the case for Green Square's marketing sector advisor Barry Dudley and his daughter Abi. She was withdrawing from university during the pandemic, so he suggested they did something fun: Learn the basics of business and branding. Barry Dudley encouraged her to focus on something tangible, like alcoholic beverages. After some research, they realized that the market was already pretty saturated for some types of alcohol, especially gin, craft beer, and vodka. However, a new trend was just emerging in the US and still needed to gain traction in the UK: the love of tequila. That's where the father-and-daughter business started. Family dinners were used as brainstorming sessions and, during the weekend, they all gathered to think about the basics of every brand: name, positioning, values, visual identity, and more. During COVID-19, neighbours were used to gathering on the street, maintaining distance while trying to connect. These particular situations inspired the Dudley family to find the perfect name for their brand: Street Tequila. After that initial phase, challenges started to arise, from connecting to someone in Mexico who produced Tequila to sourcing labels, corks, and bottles. Luckily, everything went well and they're finally ready to sell at around €40 per bottle. Good luck to them! And may we all drink tequila for Xmas. P.S. You can check Street Tequila's website if you're curious to know more. Source: The Drum #BrandStory #CoolStory #BrandStorytelling #BrandIdentity #StreetTequila #TequilaOfThePeople

Comfort can sneak up on you like dude in a hockey mask. (Happy Halloween month!) And I don't mean comfort like a nice, cozy blanket or a roaring fire. Perhaps a tea. I mean comfort like a rut. It’s all too easy to settle into a routine of posting the same droll content: new beer releases, the occasional event announcement, and, of course, the dreaded "we're open!" post. When that’s all you offer, you miss out on the magic that happens outside the usual. Breaking away from the predictable isn’t just about doing something different for the sake of it. It’s about being real and adaptable. It’s about showing off more than the product. Rather, it's about showing off the product in total, not simply the physical thing you sell. Think about what your audience might be missing. What don't we get to see? Take your audience behind the scenes. Share stories of beers that didn't brew as planned. Let us meet your employees. Allow them to be more than just the faces that pour our beer. Show me the rounded, dynamic, complete brewery. (Or restaurant, distiller, winery, etc.) The goal isn’t to abandon what works; it’s to inject a spark that keeps people coming back for more. It’s about surprising them, catching their attention in unexpected ways, and—sometimes—making them laugh or feel something they didn’t expect. The comfort zone feels safe, but it is the enemy of true connection. I believe it was some yoga dude who said something to the effect of, "People can only meet you as deeply as you've met yourself." So, resist the urge to fall back on what’s easy. Step outside the norm and give your marketing the same craft and care that you put into your beers. Is that not the point? Cheers.

1800 Tequila, the #1 super premium tequila brand in the U.S., has been a Theory House client for over 3 years. By strategically aligning with the passions of sports enthusiasts, we've helped 1800 Tequila expand its market share. The brand's limited-edition packaging designs, featuring iconic sports team partnerships, create a tangible connection with fans, allowing them to celebrate their teams while enjoying their favorite spirits. The strategy focuses on creating unique bottles that showcase the colors, logos, and visual elements of these partnerships. By embracing the aesthetics of various franchises, 1800 Tequila stands out on shelves and embeds itself within fan communities. This initiative goes beyond branding—it's about fostering a deep connection with fans, turning bottle ownership into a personal and meaningful experience. By tapping into the emotional territory of sports fandom, 1800 Tequila drives purchase decisions based on passion rather than just product quality. The brand's innovative approach not only increases market share but also builds lasting connections with its audience. As the campaign continues, blending premium spirits with sports culture proves to be a winning formula for 1800 Tequila in the competitive spirits industry.

Russell L. Ackoff and James R. Emshoff’s paper “Advertising Research at Anheuser-Busch, Inc. 1968-1974” revolutionized beer marketing by categorizing drinkers into types, such as Reparative and Social. Their insights informed iconic campaigns like Miller Time and This Bud’s For You, highlighting the lasting impact of their work as the 50th anniversary approaches. Read article > https://lnkd.in/gFsQ39N2