Jon Dalzell’s Post

Coachella 2024 Weekend 1 has come to a close, leaving festival-goers with unforgettable memories and brands with unique opportunities to engage with their audience. In the world of beverage branding, social media presence during such high-profile events can make a significant impact on consumer engagement and brand visibility. 📸 Some brands have been quick to seize the social media spotlight during Coachella. Take Freespirits Spirits, for instance. They've taken to Instagram to debut their exciting new flavors: Margarita and Kentucky Mule. With the festival's dynamic atmosphere, ensuring the freshness and resealability of these new flavors would be crucial. A click cap could be the answer, maintaining the quality of the drinks while allowing festival-goers to enjoy them at their own pace. Coachella offers beverage brands a golden opportunity to shine on social media and showcase their innovative packaging solutions. Whether it's through product launches, engaging content, or strategic silence, the right packaging can make all the difference. As we look forward to the festival's second weekend, brands could benefit significantly from incorporating click cap innovation on their cans to enhance festival-goers' experiences by ensuring drink freshness and convenience. #Coachella #BeverageIndustry #RTD #Festival

Oktoberfest comes to Edinburgh! There's Beer, Bavarian fun, But what's missing? 🍻 Edinburgh was ready for Bavarian fun, beer, and festivities over the weekend! But what was missing? 🤔 How about gamification to take it to the next level? Here’s our spin on it: 🎯 - Leverage a digital game like YourSpin linked to Oktoberfest (think virtual beer pong or trivia on Bavarian culture). - Offer group challenges with rewards (discounts on group tickets, exclusive beer tastings, or branded merch) to encourage friends to participate together. - Use the game to capture valuable data - ask participants their favourite part of the festival, preferred drink, and food, and use insights to tailor future promotions or enhance their experience next year. This not only drives engagement but also helps to boost sales for the various partners participating in Oktoberfest through incentivising group participation. People love to compete and win prizes together, we are social beings after all! By gamifying the experience, you can turn the already lively event into an interactive experience that leaves lasting memories and a deeper understanding of your audience. What would your spin be on the Oktoberfest in Edinburgh? 🎡🍺 #Gamification #Oktoberfest #CustomerEngagement #GroupPlay #EventMarketing #EdinburghEvents

⚡️ Ready to level up my email game at the Email Insider Summit ⚡️ Looking forward to learning how OpenWeb can continue to help publishers build and monetize community, while delivering an exceptional experience for readers. See you there!

Attention event organizers! Are you struggling to fill up your venue despite all the marketing efforts? One LinkedIn user is looking for suggestions on how to boost ticket sales for their 500-person capacity venue located in a rural area. The catch? The venue can only sell beer, and malt beverages. Do you have any creative ideas to share? Let's help each other out and share your thoughts in the comments! #eventplanning #ticketSales #marketingstrategies

Checklist to be the event party host: ✅ Designs a cool invite ✅ Keeps guests in the loop ✅ Sets up the perfect event space ✅ Coordinates food and beverages ✅ Plans fun activities to break the ice ✅ Creates a playlist that matches the energy ✅ Sends out a shared album guests can add photos to What are we missing? 🤔

What I learned managing the world's biggest cocktail competition. 🍸 They are a proven way to increase bartender recommendations of your brands 🍸 They give you an insight into the latest trends and techniques 🍸 There is so much to gain for competitors beyond being the winner. Some of the most successful bartenders competed in competitions without winning and went on to create some of the world's best bars. 🍸 They help build community. The important part is how you then nurture it 🍸 They take time to build. Consistency is important so that bartenders start to anticipate their arrival each year 🍸 They are a whole lot of fun! I share insights into #tradeadvocacy and #onpremise marketing. Follow for more.

Kendall Jenner's 818 Spirits: Partying Her Way to Success? Kendall Jenner's tequila brand, 818, sparked debate even before its launch. But amidst the launch and other controversies, the brand had some clever marketing campaigns to stand out. - Forget FOMO : Jenner's 818 tequila is throwing the ultimate Gen Z party! Forget the launch controversies, her college tour, #SuperBowl blitz, and ubiquitous social media presence are prime examples of connecting with her target audience. -Building a Lifestyle: Forget the usual celebrity tequila route. 818 focuses on building a lifestyle, featuring sustainably sourced drinks and engaging directly with Gen Z at universities across the US. Their recent college tour wasn't just about throwing parties, it aimed to build community and immerse students in the brand. The perfect timing for her recent social media campaign, Jenner leveraged the #SuperBowl to throw university parties, promoting it heavily on social media and showcasing the "live your best life" vibe. College tours, Super Bowl hype, social media engagement, the Jenner Name: 818 Tequila is catching the eye of Gen Z. However, critics voice concerns about glamorising underage drinking. As a marketing grad and member of Gen Z, I'm drawn to its appeal (sustainability, community), yet question ethical boundaries for profit. 818 claims responsible messaging, but can they maintain trust? What's your take? Its sleek branding, social media presence, and commitment to sustainability resonate well with this environmentally conscious and digitally native generation. #GenZMarketing #EthicalBranding #818Tequila #KendallJenner #AlcoholBrand #EventMarketing #Lifestyle #MarketingStrategy #CelebrityEndorsement Link to her Video: https://lnkd.in/ebVNtYvb

Check out this great tool!

Make Your Events Instagram-Worthy with Coffee Today, events are about more than attendance—they’re about creating moments that guests want to share. Coffee can play a starring role. Here’s how: 😊 Custom latte art that’s too beautiful not to photograph. 😊 Unique cart setups that double as photo backdrops. 😊 Signature drinks that guests can’t wait to tag and share. At Intentional Espresso, we design coffee experiences that turn your event into a social media moment. What’s the most shareable coffee experience you’ve seen? Let’s talk below! #ShareableMoments #CoffeeCulture #SocialMediaMarketing #PNWEvents

What was the last successful big brand beer launch? Was it TUi? Flame? Boundary Rd? Up to you to define success. Pls comment below. This weeks newsletter includes some reminiscing about beer and when beer marketing was about getting more (fun), rather than less (carbs) Cos today the less wars stepped up a gear with the national launch of white claw. Is this the end for beer?