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After lots of engagement on my recent post about Carling being named the most "boring" draught tap at pubs, it's great to share a story from the other side of the coin—𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝗵𝗮𝘁 𝗯𝗲𝗲𝗿 𝗱𝗿𝗶𝗻𝗸𝗲𝗿𝘀 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝗲𝗲 𝗺𝗼𝗿𝗲 𝗼𝗳𝘁𝗲𝗻🍻. Yesterday, the news broke that many small UK breweries are moving away from the “craft beer” label, and are instead championing the term “𝗶𝗻𝗱𝗶𝗲 𝗯𝗲𝗲𝗿.” This shift, led by Andy Slee and the team at SIBA, aims to help consumers distinguish true independent British beers from brands owned by multinationals. At Hospitality Data Insights (HDI), we did a project for SIBA, The Society of Independent Brewers and Associates last year, 𝗾𝘂𝗮𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝘁𝗵𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗳𝗼𝗿 𝗜𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗕𝗿𝗶𝘁𝗶𝘀𝗵 𝗕𝗲𝗲𝗿. Our analysis showed that draught Independent British Beer was available in only 60% of Managed Pubs, meaning 4 in 10 pubs were missing out on this category entirely. By contrast, 𝟯 𝗶𝗻 𝟭𝟬 𝗽𝗶𝗻𝘁𝘀 𝘀𝗼𝗹𝗱 𝗶𝗻 𝗽𝘂𝗯𝘀 𝗯𝗲𝗹𝗼𝗻𝗴𝗶𝗻𝗴 𝘁𝗼 𝗮𝗻 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗕𝗿𝗶𝘁𝗶𝘀𝗵 𝗯𝗿𝗲𝘄𝗲𝗿 𝗰𝗮𝗺𝗲 𝗳𝗿𝗼𝗺 𝗜𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗕𝗿𝗶𝘁𝗶𝘀𝗵 𝗕𝗿𝗲𝘄𝗲𝗿𝘀 - highlighting the 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗳𝗼𝗿 𝗴𝗿𝗲𝗮𝘁𝗲𝗿 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁. There’s clearly a desire among consumers to support local and British producers. Independent British Beer can help pubs offer something unique and create a more premium, engaging range for their customers. Great to see the SIBA team driving this important initiative!👏 #IndependentBeer #BritishBrewers #HospitalityData #UKPubs

🚀 I am so happy to dive into week 5 with a great number of new breweries on the Brewing Trade platform ⁉️ What all this breweries have in common ? ⚡️ they value flexibility 🌱 they want to reduce waste 🤑 they are happy to save 25% on their hops costs 😎 if you are a brewer like me and you have in common the same things, join us on this amazing journey 🔗 Link in the first comment

🍺 Five tips to improve your beer tasting skills 🍺 👇 Register below to learn more in this upcoming session, hosted by Mirella Amato as part of the Craft Beer Professionals Fall Virtual Conference. 👅 This is the perfect chance for beer lovers to familiarize themselves with WSET's Systematic Approach to Tasting.

No one should be surprised. Yet beer sales are about to accelerate at warp-speed. Since we’re in May, the three-day weekend known for the Monaco Grand Prix, the Indianapolis 500 🏁, the Coca-Cola 600 NASCAR Race, and Memorial Day 🇺🇸 Weekend — the unofficial kickoff to Summer near month’s end — you’ll start seeing TONS of Ads and promos around the 10th of May. I can’t wait🍻! If you missed this post yesterday, I thought I’d share it again as we head into the weekend … Since Craft Beer is only 13.3% of the U.S. beer market according to the Brewers Association, with Import’s share at 23.2%, other Domestic beer is 63.6% share — and the math reported in the article below really doesn’t matter. But let’s not quibble. The floodgates are about to open. There’s going to be a boatload of beer sold and gulped between the last weekend of May and Labor Day weekend and the best Craft Beer can hope for is about 10% share. Yet these are percentages — volumes will actually grow substantially. And that’s a great thing. As I don’t pay my bills in percentages. “The best beers are ones we drink with friends.” — Stephen Carter King Source: Brewbound #Beer #DomesticBeer #ImportBeer #CraftBeer #ConsumerBehavior #BrandAwareness Slàinte☘️! ✦✦✦ Stephen Carter King Chief of Growth and Marketing and Strategy Beer Market Analyst + CEO of Beerconomy Beerconomist and Thought Leader Catalyst delivering market trends, insights, data and forecasts Publisher: The Beerconomist

So here we are! We Are Beer Industry. After a decade of pure drinker focus, this is our new venture to give more value to the industry I LOVE. 🍻 So, what is it? A year round series of Insight reports and events, that wraps with the Industry Expo and Conference, which will be precede LCBF in July '25 to form Europe's most important beer week. Accessed via a Membership, the benefit is a year long stream of inspiration and insight designed to help business strategy - accessible to beer businesses of ALL SIZES and HYPER-RELEVANT to their needs. What do you get as member? A hell of a lot. Reports, impactful insight, events, learning, networking. This is full access to tap into what we do at We Are Beer. Click below for the itemised list. Why is this unique? It's born of the industry, for the industry. From the insights to the events, relevance is the word of the day. And at We Are Beer we have skin in the game, access to brilliant data and networks to run into insight. Modern beer is an industry built of creative connections. Together, we are beer.

How can Clear Brew support you? 👇 We are kick-starting the week with a quick reminder of how we can support you as we head towards the summer season! 👀 We will maintain and manage your beer line cleaning and even act as an extra pair of eyes when it comes to general cellar maintenance ✍️ As always, our blog is full of hints & tips to help you through the season ahead 🍻 Your venue's needs are our priority. We work closely with you to understand the individual needs of your venue and help ensure your bar is geared up to serve great pints! Discover more at www.clearbrew.co.uk #MondayMotivation #BeerLineCleaning #BetterBeerBetterBusiness #ClearBrew

Consumers are stepping up their game when it comes to beer, moving away from lower-cost lagers to embrace premium, higher-quality options. This trend is a golden chance for pubs to position themselves as destinations for fewer, but more elevated, drinking occasions. Offering a curated range of premium beers and stouts can meet this demand and drive growth. During our Lumina Intelligence pubs and bars webinar, Insight Lead Katie Gallagher highlighted THE DEVONSHIRE PUB COMPANY LIMITED, winner of the MCA's New Opening of the Year award in 2023 and home to the best Guinness in London. The pub's cutting-edge Guinness installation mirrors the perfection seen in Ireland, from nitrogen-to-CO2 levels to the perfect cooler temperatures. Their commitment to quality is proof that premium offerings can set your venue apart. #pubsandbars #pubs #guinness #beer #stout #lager #alcohol #low2no #marketinsight #marketresearch

India Pale Ale (IPA) is one of America's most popular beer styles, as well as worldwide, known for their bold flavors and variety. The origins of IPA are steeped in history, dating back to the late 18th century during the British colonial period. Breweries crafted this unique beer to withstand the arduous sea voyage from England to India. They fortified it with extra hops, a natural preservative, and increased the alcohol content to ensure it remained unspoiled during the journey. Dig it. This historical context adds a rich layer of heritage to your beer experience. Here is a list of the 10 most medaled American IPAs, along with the five most important competitions where they have medaled, their awards, the Brewery that makes them, and a brief tasting note. It’s the Beer Hall of Fame IPAs: the IPA beers that have received top scores from at least five of the major beer competitions. Enjoy! “IPAs, they’re the best damn beers in the world.” — Stephen Carter King Sources: Forbes • Apple News #Beer #CraftBeer #IPA #IndiaPaleAle #Microbreweries #Pubs #Taprooms #Brewpubs #ConsumerBehavior #BrandAwareness #EmergingTrends #BusinessIntelligence ✦✦✦ Stephen Carter King Chief of Growth and Marketing and Strategy • Beer Market Analyst • Beerconomy CEO Thought Catalyst • Advisor • Sherpa and Speaker, sharing beer market trends, insights, statistics and forecasts via The Beerconomist “The best beers are ones we drink with friends.” — Beerconomy Digital Coming Soon: Beerconomy PRO

With costs rising, a hefty alcohol tax to contend with, and increasing competition from larger breweries, independent brewers across Australia are facing a perfect storm. With this in mind, we’ve crafted a list of budget-friendly strategies for independent brewers looking to expand their customer base, drive sales and increase profit. Read this article from Sean C., Managing Director of Swanky Australia, to learn some cost-effective retail strategies for your independent brewery. Find the article here 👉 https://bit.ly/3Vuo2pZ #beer #ecommercestrategy #ecommerce #ecommerceagency #shopifyplusagency #swankyaustralia

Beer is deeply rooted in Europe’s history and heritage. It brings people together. The #brewing sector is a major economic engine in Europe, and #brewers are a serious force for good. The new report, “The Contribution Made by #Beer to the European Economy” by Europe Economics highlights this. 🍻 Brewers are resilient and we overcome challenges. With innovation and resilience, the brewing sector continues is growing. 📈 Brewers across Europe create jobs and wealth at the heart of local communities, driving sustainable growth. Our sector supports over 2 million jobs within the EU and contributes €52 billion in value added to the EU economy. Moreover, the industry provides substantial fiscal contributions, generating over €40 billion in tax revenues in 2022. 🌱 Brewers are driving sustainable practices. We prioritise energy-efficient technologies, embrace circular economy principles and reduce waste. Our #DRS has cut waste and boosted recycling for our packaging. And we’re dedicated to improving our practices across the supply chains. ⚖️ Brewers champion moderation. Beer is already a low alcohol beverage, and we are innovating towards more lower alcohol beers without compromising the flavour. Today, one in every 15 beers consumed in the 🇪🇺 is a non-alcohol beer – and the numbers keep growing. Read the report to find out more about our sector’s economic impact, as well as how we’re leading in responsible drinking, sustainability and innovation. ➡️ https://loom.ly/guivmBo