House of Marketers’ Post

Why your Meta Ads aren’t working (and how to fix them). We’ve partnered with 300+ brands in the last 6 years, and we’ve seen it all. If your Meta Ads aren’t delivering, it’s likely because of one—or several—of these mistakes: 1/ No Testing Mindset If you’re not constantly testing creatives, you’re flying blind. The more you test, the faster you find what works. 2/ Ignoring Product-Market Fit You can’t force a square peg into a round hole. If your product doesn’t fit the market, no ad can fix that. Be flexible and willing to make changes. 3/ Unrealistic Expectations Expecting champagne results on a beer budget? You need to match your ad spend with your expectations. 4/ Overly Perfect Creatives You’re not making a Hollywood movie. Stop obsessing over perfection and focus on what converts. 5/ Brand Over Customer You care too much about your brand. Your customers care about themselves. Make your ads about them, not you. 6/ Over-Excluding Audiences Excluding dozens of audiences to make your targeting super detailed? You’re strangling your reach. Loosen up and let Meta do its thing. 7/ Last-Click Obsession If you’re only optimizing for last-click, you’re missing the bigger picture. Consider the full customer journey. 8/ Weak AOV and CLTV Your upsells, cross-sells, and post-purchase funnels are lame. If you can’t spend more to acquire a customer, you’ll always lose to the competitor who can. 9/ Assuming You Know What Customers Want You think you know what your customers want, but your content says otherwise. Focus on what actually converts, not just what you think will work. 10/ Putting Media Ahead of Social Social is the heart of Meta Ads. If you’re putting media ahead of social, you’re missing the point. 11/ Broken Offer Even the best ad can’t sell a broken offer. Make sure your offer is as strong as your creative. 12/ Believing It’s All About Media Buying Techniques Your success isn’t just about media buying techniques. Creatives are the real game-changers. We’ve helped over 300 brands navigate these pitfalls, and the results speak for themselves. If you’re guilty of any of these, it’s time to course-correct. The business that can spend the most to acquire a customer will always win. Focus on what matters and watch your results change.

Will the need for Ad agencies disappear in the not-so-distant future? Remember when creating a Facebook ad campaign felt like piloting a spaceship? Those days are fading fast. From 2021 to 2024, we've witnessed a seismic shift in the Meta advertising landscape. The question on everyone's mind: Will AI make ad agencies obsolete? Not yet. But the game is changing, and agencies need to evolve or risk becoming as relevant as a floppy disk in the age of cloud storage. Let's break down the new reality: ➙ Campaign creation is going autopilot. Meta's Advantage+ Shopping Campaigns are just the beginning. We're heading towards a world of broad targeting, AI-driven optimization, and streamlined campaign structures. ➙ AI is your new Copywriter (kind of) Meta's AI can now suggest copy tweaks and even adjust creative elements to 'boost' performance. But don't fire your creative team just yet. This is where the real battle for attention will be fought. ➙ The IOS 14 attribution nightmare was just the beginning. Tracking and attributing conversions will become increasingly complex. Agencies must learn to navigate this maze and prove their value. ➤ So, what do we do? Here's what ad agencies should start to focus on: 1. Creative dominance. Your ads need to be showstoppers. Invest heavily in next-level imagery, video, and copywriting. In a world of broad targeting, your ad IS your targeting. 2. Become the Sherlock Holmes of conversion tracking. Learn to connect every possible dot between ad spend and results. This means mastering pixels, Conversions API, and potentially third-party attribution tools. 3. Your technical game needs to be flawless. This includes managing product catalogs, understanding special ad categories, and staying on top of Meta's ever-changing feature set. AI can optimize campaigns, but it can't replace industry knowledge and high-level strategy. Know when to use which optimization strategies, how to structure campaigns for maximum impact, and how to test effectively. The agencies that will thrive in this new era are those that can blend: ⇢ Creativity ⇢ Technical expertise ⇢ Strategic thinking Work smarter - and leverage AI as a tool, not a replacement. Creating truly outstanding campaigns that deliver results is still a complex art that can't be replaced easily. Your clients don't just need someone who can push buttons... They need partners who can navigate this rapidly evolving landscape and drive real business outcomes. Are you ready for the challenge?

🚨 STOP Using Only Product-Based Ads for Meta! Here’s What You’re Missing 🚨 In 2024, relying solely on product-based ads is holding your brand back. If you’re not experimenting with fresh, innovative formats that engage and connect, you’re leaving conversions—and revenue—on the table. Why does this matter? With the constant content overload, it’s creativity that cuts through the noise. If you want your Meta ads to truly shine, it’s time to level up with engagement-driven strategies that capture attention. Here are 8 Creative Ad Formats you can implement right now (and yes, they work just as well on Google’s Performance Max campaigns too!): 1. 🎯 Us vs. Them Comparison Ads: Showcase your unique selling proposition by directly comparing your product to competitors. 2. 💬 Testimonial Showcase: Let real customer stories speak for you. Authentic experiences build trust and credibility, which are essential for conversion. 3. 📰 Press Screenshot Ad: Highlight media coverage to add instant authority and enhance your brand's credibility. Third-party endorsements can significantly improve conversions. 4. 🎙️ Podcast-Style Ads: Use personal, conversational formats that mimic engaging discussions—perfect for establishing authority and connection with your audience. 5. 📊 Statistics & Data Ads: Numbers talk. Utilize impactful statistics to illustrate the problems you solve and the measurable results you deliver. 6. 🛠️ Before and After: Show clear transformations—whether it’s a customer journey or product evolution. Visual proof resonates deeply and captures attention. 7. 🧑💼 Founder’s Story: People connect with personal narratives. Share your founder’s vision and journey to humanize your brand and foster emotional connections. 8. 🎥 UGC Mashups: User-generated content is authentic gold. Creative compilations of customer videos often outperform polished ads and resonate with potential buyers. 💡 Pro Tip: Adding urgency—such as limited-time offers or exclusive deals—consistently boosts ad performance by creating a fear of missing out (FOMO). This can drive immediate action and conversions. 🎁 Bonus Hack: Cross-leverage these formats on Google’s Performance Max campaigns** for greater visibility and a smarter approach to ad strategy. Gone are the days when a simple product image or generic CTA could drive results. In 2024, it’s all about storytelling and emotional connection. 🔥 Your Challenge: Choose one of these creative formats and test it today. Let’s compare results—comment below with your experience. #DigitalMarketing #MetaAds #PerformanceMax #MarketingStrategy #GrowthHacking #AdCreativity #Innovation #BrandStrategy #InstagramMarketing #CustomerEngagement #SocialMediaMarketing

🚨 STOP Using Only Product-Based Ads for Meta! Here’s What You’re Missing 🚨 In 2024, relying solely on product-based ads is holding your brand back. If you’re not experimenting with fresh, innovative formats that engage and connect, you’re leaving conversions—and revenue—on the table. Why does this matter? With the constant content overload, it’s creativity that cuts through the noise. If you want your Meta ads to truly shine, it’s time to level up with engagement-driven strategies that capture attention. Here are 8 Creative Ad Formats you can implement right now (and yes, they work just as well on Google’s Performance Max campaigns too!): 1. 🎯 Us vs. Them Comparison Ads: Showcase your unique selling proposition by directly comparing your product to competitors. 2. 💬 Testimonial Showcase: Let real customer stories speak for you. Authentic experiences build trust and credibility, which are essential for conversion. 3. 📰 Press Screenshot Ad: Highlight media coverage to add instant authority and enhance your brand's credibility. Third-party endorsements can significantly improve conversions. 4. 🎙️ Podcast-Style Ads: Use personal, conversational formats that mimic engaging discussions—perfect for establishing authority and connection with your audience. 5. 📊 Statistics & Data Ads: Numbers talk. Utilize impactful statistics to illustrate the problems you solve and the measurable results you deliver. 6. 🛠️ Before and After: Show clear transformations—whether it’s a customer journey or product evolution. Visual proof resonates deeply and captures attention. 7. 🧑💼 Founder’s Story: People connect with personal narratives. Share your founder’s vision and journey to humanize your brand and foster emotional connections. 8. 🎥 UGC Mashups: User-generated content is authentic gold. Creative compilations of customer videos often outperform polished ads and resonate with potential buyers. 💡 Pro Tip: Adding urgency—such as limited-time offers or exclusive deals—consistently boosts ad performance by creating a fear of missing out (FOMO). This can drive immediate action and conversions. 🎁 Bonus Hack: Cross-leverage these formats on Google’s Performance Max campaigns** for greater visibility and a smarter approach to ad strategy. Gone are the days when a simple product image or generic CTA could drive results. In 2024, it’s all about storytelling and emotional connection. 🔥 Your Challenge: Choose one of these creative formats and test it today. Let’s compare results—comment below with your experience. #DigitalMarketing #MetaAds #PerformanceMax #MarketingStrategy #GrowthHacking #AdCreativity #Innovation #BrandStrategy #InstagramMarketing #CustomerEngagement #SocialMediaMarketing

🚀 Meta's New 4:5 Aspect Ratio for Facebook Feed Ads: Here's How It Can Boost Your Ad Game! 🚀 If you're running ads on Facebook, get ready for a change! Meta is now recommending a new 4:5 aspect ratio for single-image ads on Facebook Feed, which has been shown to improve ad performance. Let’s break down why this matters and how to make the most of it. ------------------------------------------------------------------------------- Why This Matters 💡 1. A More Engaging Experience The shift to a 4:5 aspect ratio means more screen space and a more immersive ad experience for viewers. Think about it – a taller ad makes users stop and look, leading to better engagement. Meta's testing has shown a 3% increase in click-through rates and a 2% bump in conversions with this new format. Imagine what that could mean for your next campaign! 2. Consistency Across Platforms If you're already creating ads for Instagram, this change will make your life easier. The 4:5 ratio is already a standard on Instagram, so now you can keep a unified look across both Facebook and Instagram without having to resize or crop. ------------------------------------------------------------------------------- How to Implement the New Format 🖼️ 🔹 New Ads: When uploading new images, simply choose the 4:5 aspect ratio for that extra visual impact. 🔹 Existing Ads: If your image already meets or exceeds the 4:5 height, Meta will automatically adjust it. No extra steps needed! 🔹 In Ads Manager: While there isn’t a specific 4:5 crop option yet, choose the “Original” option and use the preview tool to see how it looks. ------------------------------------------------------------------------------- Quick Tips for Success 🎯 Make Your Visuals Pop: Taller images allow for more creativity, so think about ways to make your visuals bold and compelling. Tailor Your Message: Use the extra space to highlight your key value proposition or a strong call-to-action. Test, Test, Test: Compare results from your new 4:5 ads with the traditional 1:1 format and see what resonates more with your audience. Ready to Take Your Ads to the Next Level? This update from Meta is a small but mighty change that can give your ads a competitive edge. So go ahead – try out the 4:5 format and let your creativity shine! 🌟 ------------------------------------------------------------------------------- Got questions or ideas? Drop a comment below – I'd love to hear how you plan to use this update!

Choosing the right ad formats and creatives isn't just a "nice-to-have" in programmatic advertising; it's a must-have strategy. It's easy to get caught up in trends, believing that simply choosing the most popular format—without testing—will deliver the magic results. Yet, this approach often leads businesses to waste budget on tactics that miss the mark. So, what’s the big mistake? Assuming what worked for others will automatically work for you. It's tempting to jump on the banner ad bandwagon or embrace viral video promotion, but without testing, you may just be throwing cash into the digital abyss. Instead, shift your focus to A/B testing various ad formats and creatives. Here's why: It lets you gather valuable data to pinpoint which formats best capture your target audience’s attention. Whether it's banners, videos, or native ads, testing is your secret weapon for more effective outreach. Here's how to do it right: 1️⃣ Start Small: Launch with two to three different ad formats, such as banners, videos, and native ads. This core variety provides a starting framework for comparison. 2️⃣ Set Clear Metrics: Decide what success looks like. Is it clicks, views, or conversions? These KPIs will guide your evaluation of each format’s performance. 3️⃣ Test Creatives: Within each format, try multiple creatives. Different headlines, images, and calls to action can drastically affect engagement. Give each a fair shot. 4️⃣ Analyse and Adapt: Regularly assess which formats and creatives outperform others. Use this data to double down on the winning combinations and refine those that aren’t hitting the mark. 5️⃣ Iterate: Good testing never stops. The digital landscape shifts rapidly. Your ads should, too. Stay adaptable and be ready to test new formats as technology evolves. Remember, programmatic advertising isn’t about doing things the same way as everyone else. It's about discovering what truly resonates with your audience. By testing diverse ad formats and creatives methodically, your campaigns can genuinely spark your brand. Follow this structured approach, and watch as your digital marketing success rate accelerates. Ready to redefine your ad game? Reach out to ZOPPLY, where we're all about helping you truly stand out. Let's build, maintain, and promote your web presence to attract more clients—on your terms.

Approaching Facebook Advertising with a UAC Mindset Hello everyone! We conducted an experiment to see if Facebook ad delivery could be as intelligent and effortless as Google's UAC advertising.I conducted a small experiment. Experiment content: Run only A+AC within a single account, without other ad campaigns. Add new ad creatives to the campaign every 2-3 days, aiming to achieve long-term stable campaign performance through constant iteration, adding new creatives, and closing old, decaying creatives. Experiment results: Unsuccessful. Eventually discovered that inserting new ads into old A+AC couldn't outperform the old, successful creatives, but the cost of old creatives continued to rise. After testing two rounds of new creatives, found that later-added creatives couldn't even gain impressions. Ultimately had to create other A+AC ads, adding these new creatives to new campaigns for relearning. Speculated reasons for failure: Significant logical differences between UAC and Facebook A+AC. UAC combines creatives to form new ads, while A+AC runs individual ads without combination. Current ad systems show a "creative as targeting" tendency, causing single ads to learn a specific audience (at the adset level). New creatives uploaded may not match the audience learned by old ads (in the current adset). The product itself targets a broad audience. Entertainment products' suitable audiences become severely dispersed in adset learning, with different adsets learning significantly different audiences. Lack of continuity in creatives. This time, creatives with vastly different attributes were tested, learning audiences that don't match those from previous creatives. Facebook's ad system logic strongly emphasizes audience attribute tags, causing the algorithm to prefer exposing to audiences similar to previous conversion audiences, improving impression conversion rates. These factors combined led to the ineffectiveness of this round of testing. Future approaches: For this product, must refresh campaigns regularly. When encountering similar vertical creatives, can continue trying through additions. Ad creative duplication: return to the old approach. When creatives decay after a period, directly duplicate the corresponding ads. With identical creative attributes, duplication can generate a new wave of volume (covering the previously correct audience who might not have downloaded then). As shared before, duplicating creatives can also solve negative comment issues (many products face significant criticism). What products might work: Vertical products might be worth trying. Creatives are more continuous, all covering audiences suitable for the product. These creatives added to existing audiences might still expand possibilities, running on original audiences without significant loss in conversion rates. #ppc #seo #digitalmarketing #marketing #socialmediamarketing #googleads #digitalmarketingagency #socialmedia #webdesign ...

From humble beginnings as clickable banners in 1994 to today’s AI-powered, personalized ads, banner ads have been pivotal in shaping digital marketing. 📢 30 Years of Banner Ads: Evolution, Challenges, and What’s Next? As highlighted in a recent Forbes article, their resilience lies in adaptability—from programmatic targeting to native integration. "...the banner ad has remained digital advertising’s reliable workhorse, and even today, display advertising (including banner ads) is only bested by search advertising for revenue share, generating $66 billion in 2023." At HomePros, we embrace these insights to craft smarter, privacy-conscious campaigns that resonate with modern audiences. Let’s celebrate banner ads as a cornerstone of innovation and a tool to engage without disrupting! Read the full Forbes article at: https://lnkd.in/g85-rtmx #DigitalMarketing #BannerAds #AdvertisingInnovation

Day 102: The Best Ad Format to Test Facebook Ads in 2024 Dynamic Creatives are the most powerful tool in the Facebook Ads and also the most misunderstood. Let's dive into why they are essential for your 2024 ad strategy. --- First, let's establish three objective facts: 1. Facebook is a machine learning platform with billions of data points on the average user. 2. Facebook prioritizes the end user experience above all else. 3. The scientific method requires testing to statistical significance. -> These facts form the foundation of how we'll implement Facebook's most powerful weapon in its creative arsenal. --- The Power of Dynamic Creatives: Dynamic Creatives (DCTs) are the cheapest, easiest, and most effective way to combine these facts into your media strategy. They produce high-confidence assets that can be scaled to deliver specific business objectives. Because DCTs use adaptive webpages to create dynamic user experiences on demand, they function as a scalable ad factory. --- The 3:2:2 Method: To maximize the effectiveness of Dynamic Creatives, I use the 3:2:2 method: -> Three creatives, two headlines, and two options for primary text. This setup produces 12 permutations, allowing us to make high-confidence, binary decisions quickly. This method ensures statistically significant results and eliminates guesswork. --- The Secret of Dynamic Creatives -Dynamic Creatives allow Facebook to deliver the best user experience dynamically. -Facebook favors advertisers who prioritize user experience by creating content people want to see. -DCTs create adaptive webpages, ensuring the end user has the most algorithmically aligned experience. --- Key Metrics for Dynamic Creatives: -The only metrics that truly matter in dynamic creative testing are spend, CPA, and consistency of performance. -If the DCT performs well, the elements that earned the most spend had the highest contribution to that result. --- Estimated Action Rate (EAR): -EAR is the most important element of any ad because it indicates what people want to see and are most likely to engage with. -Prioritizing EAR eliminates the need for ABO, audiences, or cost caps. By leveraging Dynamic Creatives and focusing on EAR, you can confidently scale your Facebook Ads in 2024. This approach simplifies the testing process, ensures high-quality results, and maximizes your advertising ROI. --- Hi, I'm Tim😁, the Co-Founder of @Ad Ninja🥷, and this is day 102☀️ of my journey to create the best Facebook ads & creative agency in Germany🇩🇪. Follow my journey and learn with me along the way. If you know somebody who wants to level up their Facebook ads/ads creative game, you can DM me💬 ;)

9 Advanced Strategies You Need To Know To Dominate Meta Ads in 2024.... 1. Invest More In Ad Creatives The norm is a 99:1 budget split toward ads. But Meta is changing now. Creatives are becoming more important than ever. Switch to a 90:10 split. A small increase in your creative quality can massively boost your ad performance A good rule of thumb we use is testing 40-50 creatives( Images and videos) for the ads per month. Test! Test! Test! 2. Branding In 2024, it's not just about the ads. But also how your brand is perceived. With the same ad, a strong brand can tripple its sales compared to a generic store. You don't want your customers to judge you based on Price. Marketing just as a normal retail store will result to customers judging your business based on Price. The same customer who is talking to you is also talking to your Competitors. He/She isn't just talking to you about your product/ service. Focus on building a brand with exceptional customer experiences and influencer collaborations. 3. Expand The Time Horizon Short-term gains aren't the only metric. It's about establishing a brand presence over time. This approach won’t give you a huge conversion boost at the start but… It’ll make sales, advertising, and marketing 10x easier later on. 4. Don't Obsess Over Targeting A common mistake is over-focusing on this. We aren't in 2017 anymore. Ensure your targeting is broad but relevant, and shift your focus to improving your OFFERS and Ad content. It’s the balance that counts, not just precise targeting. 5. Superior Products A company with better products will win every single time. The best ad campaigns come from products that are so good people won’t stop talking about them. Understanding this will hand you the key to a huge boost to your ROAS. 6. Learn From Your Competitors There’s already a huge database of what works. You don’t need to reinvent the wheels. Observe and adapt strategies from successful players in your industry. Then add your unique flavor to it. This approach can save years of trial and error. 7. Don’t Assume It doesn’t matter how experienced you are. There’s always a difference between what you like in an ad and what a prospect/customer wants to see. Don’t assume you know what works - because you don’t. Craft an ad that works for your customers, not you. 8. Don’t Think In Absolutes Some copy will work for others, but not for you. Some creatives will work for others, but not for you. Some CTAs will work for others, but not for you. Don’t copy everything blindly. Always look for the bigger picture. 9. It’s All About Social Proof You can have the best ads. The most beautiful websites. The most persuasive copy. But your strongest weapon will always be Social Proof. This isn’t about showing off. It’s about instilling trust. Building Trust and Credibility. Reducing sales friction/ resistance with a customer. I hope you found this information useful.