Hui Ci Ngu’s Post

As the Discovery Era gains momentum, brands need to innovate and adapt faster than ever to capture consumers’ attention. Our new REPORT, crafted for brands like yours, ranks top players globally and regionally, shining a spotlight on who’s leading the way in creating new experiences across food, beverage, personal care, and beyond: https://hubs.la/Q02YkNYt0

We’re always looking for insights that help our customers understand what truly matters to consumers. According to Caliber’s Food & Beverage Global Reputation Report 2024, quality tops the list as the most important factor when choosing food and beverage products, followed closely by price and taste—each cited by at least 50% of respondents. But beyond these key factors, considerations like sustainability and ethics drop off quickly. Even the company behind the product carries less weight than expected, with only 11% of consumers saying it plays a major role in their purchasing decisions. There’s a lot of interesting data to explore in the full report—we’ve added the link to download it in the comments.

Do you have what it takes to create a winning food or beverage new product launch? Let’s deconstruct some recent success stories of today’s hottest products, and gather some helpful clues.

The best Food & Beverage venues are built on percentages. 20% Story 20% People 20% Mindset 20% Innovation 20% Community The order of this is strategic; Story Engages People —> People Drive Mindset —> Mindset Challenges Innovation —> Innovation Builds Community Engage Drive Challenge Build That’s the Framework right there

Brewing up success in the beverage industry isn't just about bottling the lowest price. It's time to pour over a fresh perspective and distill what really matters. New insights from the Bev50 report reveal that emotional drivers like impulse, experience, and conformity are the real game-changers. These factors can outweigh price concerns, even for premium brands. Curious about what this means for your beverage strategy? Request a walkthrough of the Bev50 report to learn more. https://hubs.la/Q02JXQdh0

Kellanova—a global food & beverage giant with iconic, world-class brands—wanted to understand their innovation territories to help inform their product roadmap. So, they worked with us to use our conversational research approach and capture quant and qual inputs that reveal the best opportunities for development. The results? ✅ 700% boost in the length of verbatim responses ✅ ✅ quant data that surfaced the best options, combined with qual that provided nuances ✅ ✅ ✅ a winning territory they felt confident about Check out the full case study to learn more: https://lnkd.in/grCWE3P3 #ConversationalResearch #insights #innovation #productresearch

Alex Smith hosts a panel of speakers including Parvinder Sangha, Elisa Rabate and Carla Viana to discuss where value can be found in the relationship between #brands and #groceryretail in the #digital or #omnichannelretail landscapes. Another great example of where discussion is taking place on places where value can be added in the #digital ecosystem. Digital Food & Beverage #day2

The latest Circana Food & Beverage Retail report is here, and it's packed with actionable insights! This comprehensive guide takes a deep dive into how retailers and grocers can engage today's U.S. shoppers more effectively.

The latest Circana Food & Beverage Retail report is here, and it's packed with actionable insights! This comprehensive guide takes a deep dive into how retailers and grocers can engage today's U.S. shoppers more effectively.

Insight-Driven Innovation: We’re not just following the market; we’re creating it. At Sweet Additions, we lead with innovation, turning market insights into groundbreaking solutions. Discover how we’re shaping the future of food and beverage. Explore our innovation page here: https://lnkd.in/eGWTQXdd #InsightDriven #FoodInnovation #MarketLeadership #IngredientSolutions #FoodTech #SweetAdditions #FoodAndBeverageIndustry