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Growing up amid major global events like 9/11, the '08 recession, the climate crisis, and a pandemic, Gen Z is challenging the status quo. And it will take more than a trendy campaign for brands to win over this powerhouse demographic. Check out our latest blog post to uncover five truths about Gen Z and how your brand can better connect with this values-driven, tech-savvy, and pragmatic generation. 👉https://lnkd.in/eMpuMD4g #dowhatmatters #genz #consumertrends

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