Human8

Human8

Market Research

Ghent, Flemish Region 23,414 followers

About us

We're Human8, the human-driven consultancy, that connects brands with people and culture to drive positive change. Human8 is the coming-together of 10 game-changing agencies from around the world: InSites Consulting, Direction First, Columinate, eÿeka, Join the Dots, ABN Impact, Answer Global, Space Doctors, Gongos, and Happy Thinking People. We unite a creative, smart and ambitious group of +900 people across 23 locations under one vision: making brands more human by better understanding people and culture, empowering brands to take action, and enhancing the lives of the people they serve. For more information, please visit www.wearehuman8.com!

Industry
Market Research
Company size
501-1,000 employees
Headquarters
Ghent, Flemish Region
Type
Privately Held

Locations

Employees at Human8

Updates

  • View organization page for Human8, graphic

    23,414 followers

    We hope you have enjoyed the past few days diving back into our previous trend reports! We love sharing an annual report and seeing the shifts in consumer trends and behaviour over time and leveraging these insights to drive meaningful change ✔️ We’re one week out from launching our 2025 What Matters report -this year the focus is on redefining fulfilment and understanding what this means to people going forward. Can’t wait to hear what you think! You can still pre-register for the report here 👉https://lnkd.in/e7TNvGvC #dowhatmatters #consumertrendreport #2025consumertrends

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    23,414 followers

    Bravo to our Sydney team and thank you Foodbank Australia !👏

    View profile for Matthew Jorgenson, graphic

    Senior Business Director @ Human8 | Australian Business Lead

    On Friday, the Sydney Human8 team spent a day with Foodbank Australia, processing donations and sorting fresh produce. On the day we processed nearly 6-tonnes (yes, that's nearly 6000kg) of broccoli and broccolini which would have otherwise been destined for landfill. It was a physically demanding day being a hot Sydney summer Friday, but it was super rewarding and fulfilling to be able to give back to the community as a team. Big thanks to Foodbank Australia for allowing us to be part of your amazing operation! #Foodbank #Wearehuman8

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  • View organization page for Human8, graphic

    23,414 followers

    📢 Ready to revolutionize sustainability with AI? Don't miss out on this exclusive interactive AI workshop to dive into real-world corporate sustainability and consumer insights with Dentsu Consult in Taiwan, featuring special guests from FamilyMart and Fubon Bank! Date: December 11, 2024 Time: 1:30 – 5:30 PM Location: Humble House Taipei, No. 18 Songgao Rd, Xinyi District, Taipei City Secure your spot now and dive into the endless possibilities of innovation! 🌱🤖 https://lnkd.in/eczP6EfW #Sustainability #AI #Innovation

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  • View organization page for Human8, graphic

    23,414 followers

    Similar to 2023, the 2024 edition of our trend report focussed on what we expect from brands, with themes like ‘Negative Fuel’ and ‘Flip the Script’ pointing to a collective drive for transformative impact. Individuals and brands alike began to adopt bold approaches for tackling longstanding issues – is this something we’re still seeing today or has the pendulum swung the other way? Check out our 2025 consumer trend report, available for pre-register now! 👉https://lnkd.in/eaw6PwfT #dowhatmatters #consumertrendreport #2025consumertrends

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  • View organization page for Human8, graphic

    23,414 followers

    In our 2023 What Matters report we really focused on what consumers wanted to see from brands – with expectations driving more meaningful and integrated experiences that cater to individuals’ broader social and environmental values 💚 Today, we’re still seeing the desire for interconnectivity, but does this still look the same? Pre-register for our 2025 trend report to find out more! 👉https://lnkd.in/eKKv4sNx #dowhatmatters #2025consumertrends #consumertrendreport

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  • View organization page for Human8, graphic

    23,414 followers

    Your online research community’s winning formula: involving the right people for the right task. 🏆 When it comes to online research communities, success is all about engaging the right people at the right time. Our approach brings together “Illuminators” who share unique perspectives, everyday consumers who provide broad insights, and changemakers on the cultural edge who drive fresh thinking. It’s this synergy that generates truly powerful insights and fuels brand innovation. 🚀 From exploring lifestyle needs to amplifying underrepresented voices, these communities don’t just gather data - they build authentic connections and reveal what really matters to people. This diverse mix of voices is what turns insights into action, helping brands stay relevant and responsive. Ready to see what an online research community can do for your brand? 👉 https://lnkd.in/eXKPqDFW #dowhatmatters #insightcommunities #consumerinsights

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  • View organization page for Human8, graphic

    23,414 followers

    In 2022, we saw a shift towards ‘Rebound and Rebalance’ – no longer only seeking stability, we were looking for the connections we had been starved of during the pandemic. Driven by emotional fulfilment, consumer preferences change to sustainable choices, inclusivity and long-term approaches 🌎 How does this resonate with how you feel today? Has much changed over the past 3 years? Get the most up to date stats in our 2025 What Matters report, available for pre-register now 👉https://lnkd.in/gSEAJGXT #dowhatmatters #consumertrendreport #2025consumertrends

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  • View organization page for Human8, graphic

    23,414 followers

    We are thrilled to announce that Kurt Thompson, Senior Business Director MENA at Human8, will be attending the MRMW MENA conference in Dubai next week on December 10th! 🗓️ Join us for an insightful event where industry leaders gather to share the latest trends and innovations in market research. Don't miss the opportunity to connect with Kurt and other experts in the field. https://lnkd.in/erH_8hqT See you there! 🚀 #Dubai #Innovation #networking Merlien Institute

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  • View organization page for Human8, graphic

    23,414 followers

    2021 might feel like it was a long time ago and it’s easy to forget the turmoil we were experiencing across the globe as a result of the COVID-19 pandemic.     This report focussed on the ‘Happiness Reset’ where people were rediscovering happiness and well-being after an extended period of instability. The trends highlighted in this report surrounded the topics of self-reliance, local connection and the pursuit of positive, health-centric lifestyles. Four years later, what’s changed and what’s the same? Pre-register now for our upcoming 2025 trend report 👉 https://lnkd.in/epUGrBjp   #dowhatmatters #consumertrendreport #2025consumertrends

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  • View organization page for Human8, graphic

    23,414 followers

    Growing up amid major global events like 9/11, the '08 recession, the climate crisis, and a pandemic, Gen Z is challenging the status quo. And it will take more than a trendy campaign for brands to win over this powerhouse demographic. Check out our latest blog post to uncover five truths about Gen Z and how your brand can better connect with this values-driven, tech-savvy, and pragmatic generation. 👉https://lnkd.in/eMpuMD4g #dowhatmatters #genz #consumertrends

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