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In a landmark move 🌲 Canada has officially passed new corporate greenwashing regulations. These rules impose stringent requirements for substantiating environmental claims, with significant penalties for non-compliance, including fines up to the greater of $10 million or 3% of a company’s annual revenues. ⚡ Key Highlights: ⏩ Enhanced Accountability: Companies must provide robust evidence for environmental claims. ⏩Substantial Penalties: Strict fines for misleading claims to ensure transparency. ⏩Market Impact: Aims to foster genuine sustainability in corporate practices. This regulation marks a significant step towards greater transparency and accountability in environmental claims, promoting true sustainability across industries. Read the full article here 🔗 https://lnkd.in/gAJZHEXt #Sustainability #Greenwashing #ESG #CorporateResponsibility

In a significant step towards enhancing environmental accountability, Canada has amended the Competition Act to address greenwashing. These new regulations impose strict requirements for substantiating environmental claims, targeting unverified or exaggerated claims made by businesses. 💡 Key Highlights: ✅ Transparency: Businesses must provide adequate and proper testing to back any environmental claims. ✅ Compliance: Substantial penalties and increased litigation risks for non-compliance, starting June 2025. ✅ Action Required: Companies must urgently review and substantiate all public environmental representations. Reeve Consulting is committed to promoting transparency and accountability in environmental claims. This new regulation is a crucial step towards ensuring that sustainability is not just a buzzword but a fundamental business practice. 📩 Contact us to learn more about the new greenwashing regulation: https://lnkd.in/g7ChzpTP Learn more⏩ https://lnkd.in/e3Vdxteq #SustainableProcurement #Greenwashing #Industrynews

Amendments to Canada's Competition Act enacted in June 2024 give the Competition Bureau enhanced powers to address false or misleading environmental claims. From stricter requirements for substantiating green claims to the risk of significant penalties, Bruno Caron provides an in-depth analysis of these changes in Risk and Compliance Magazine. Learn why clear, verifiable commitments are essential for businesses, now more than ever: https://bit.ly/423q6ca #MTInsights #MTESG #Greenwashing #ESG

Your environmental claims need to be verifiable and defensible. ✅ 🛡 🇨🇦 Canada has been behind on anti-greenwashing legislation. 👑 But a few weeks ago, Bill C-59 received Royal assent and includes some important amendments to the Competition Act that aim to protect consumers against greenwashing. 🌿 This is good. 👍 Regarding claims about environmental benefits: 📦 For products: they must be supported by adequate testing. 🏢 For businesses or business activity: they must be based on adequate substantiation in accordance with an internationally recognize methodology. More guidance on how to interpret these amendments will come after public consultation. But right now, and as a good rule of thumb, your claims need to be: ✅ verifiable, and 🛡 defensible -- #Climate #Greenwashing #AntiGreenwashing #BillC59 #Canada

💡 Why are more organisations in North America looking for ways to practice responsible sustainability communications, even in such a turbulent political climate? At The Anti-Greenwash Charter, we’re hearing from more organisations looking for guidance on navigating stricter greenwashing rules and building trust through transparency. This global momentum is so encouraging—change is happening! #Greenwashing #Transparency #Sustainability #ResponsibleBusiness #NorthAmerica

🌍Bill C-59 marked a transformative step in combating greenwashing by requiring businesses to substantiate environmental claims with credible, internationally recognized methodologies. ➡️It's particularly important to not set a GHG target or make a net zero commitment without a rigorous plan and some implementation of that plan. Likewise, it's important to not rely solely on offsets, as it may give the false impression that you are reducing your fossil fuel use. ➡️Check out our recent blog, which outlines the new legal obligations, large penalties for non-compliance, and practical strategies to ensure your company’s sustainability measures and messaging aligns with these rigorous requirements. ➡️Reach out to Achieve Sustainability if you need support in complying with these new rules. #billC59 #antigreenwashing #sustainability

Canada's federal Competition Act has been updated to crack down on greenwashing. Here's what you need to know. Businesses must now back up claims about a product's environmental benefits - such as protecting or restoring the environment or mitigating climate change impacts - with "adequate and proper" testing. Representations of a business's environmental initiatives must also be substantiated by "internationally recognized methodologies" to ensure credibility and compliance. And most importantly, the onus of proof has shifted onto the advertiser. This means that if a company's claims are challenged on greenwashing grounds, it is not the Competition Bureau's responsibility to prove the claims are misleading. Instead, the onus is on the business that made the claims to prove they were substantiated appropriately at the time they were made. The changes may require companies operating in Canada to review how their environmental claims are documented and advertised. And the penalties for violation are steep. Up to the greater of: -$10 million, and $15 million for subsequent orders; -3X the benefits derived from the misrepresentation; or -up to 3% of a company annual worldwide gross revenues. Basically, y'all better not be greenwashing in Canada anymore. #greenwashing #sustainability #environmentallaw

Newsletter | Canada Cracks Down on "Greenwashing" with Bill C-59 On 20 June 2024, Canada formally passed Bill C-59, a major amendment to the Competition Act aimed at combating #greenwashing, the promotion of products or commercial interests through false, misleading or deceptive environmental claims. 💌 Subscribe Climind Newsletter: https://lnkd.in/g_9xXkdB 🔍Detail News : https://lnkd.in/epp8yKXz Bill C-59 adds new provisions for environmental claims: Product/service claims — Targets false claims about a product's environmental benefits. Business activity claims — Extends to claims about a business's environmental impact. #Canada #Greenwashing #BillC59 #Sustainability #ClimateAction #EnvironmentalLaw #ConsumerProtection #GreenMarketing #EcoFriendly #ClimateTech #CorporateResponsibility

💡 How do North America’s new greenwashing rules impact businesses in 2025? With stricter Federal Trade Commission's Green Guides in the U.S. and updated guidelines from Canada’s Competition Bureau Canada, regulators are ramping up efforts to tackle misleading environmental claims. From requiring proof for "carbon neutral" claims to enforcing penalties for vague "eco-friendly" statements, the focus is clear: transparency is non-negotiable. 🔗 Read our take on the impact here: https://lnkd.in/eUhrUMAq #Greenwashing #Sustainability #Transparency #FTC #Canada #EnvironmentalClaims

Join Us for an Exclusive Webinar on Greenwashing and Bill C-59! PRA Communications is excited to announce our upcoming webinar, hosted by our Vice President, Michael MacMillan. Premiering on August 20th, this session will provide essential insights into Canada's new Greenwashing legislation and what it means for your business. ❓About Bill C-59:  This crucial legislation took effect on June 20, 2024, with the private right of action starting June 20, 2025. Companies are now required to substantiate all environmental claims. 🔍 Webinar Highlights: - Clearly explain changes to Canada’s Greenwashing legislation - Implications for miners - Practical steps you can take to protect yourself 🔗 Don’t miss this opportunity to stay ahead of the curve! Catch the webinar here on August 20th: https://lnkd.in/gTkWzSa5 For more information on Bill C-59 or to develop strategies that minimize risks, please contact us: https://lnkd.in/gtgs-arj #Greenwashing #BillC59 #EnvironmentalCompliance #Sustainability #Webinar #PRACommunications