Achieving export success for premium consumer brands in Asia l China market specialist | Cross-border ecommerce l Distributor engagement | Sales channel management | International trade
More than anything else, this is what stops consumer brands from succeeding in China. It’s not the competition. It’s not the cost of marketing. It’s not the regulatory environment. It’s not a lack of control over distributors. It’s not the lack of localised content or products. It’s Fear. Fear of failure Fear of not selling Fear of building brand first Fear of repeating other’s mistakes But there is so much to be optimistic about in China. 🌏 China is the largest consumer economy on the planet. 🏗 There are 145 cities in China with more than 1 million people. 💥 China has 21 cities with more people than Sydney, Washington or Barcelona. 🚀 China’s economy is forecast to grow by at least 4.8% in 2024. 📈 Cross Border E-commerce in China is growing at 15% per year. What’s holding you back? #chinamarket #marketentry #success In2Asia Export ------------------------------------------- I'm Iain Langridge 毅安 and I use my experience in China to launch, incubate and grow premium consumer brands. Follow or DM me to find out more. ♻ If you enjoyed this post, please share it with your network
