Icarus Marketing’s Post

All brands have their stories too. Thats what we do. We help you craft that compelling stories that sells

#marketing Marketing: The Storyteller Role: The artist who paints a picture of the brand. Objective: To weave a narrative that captivates and engages the audience. Approach: Uses creativity and insight to build a lasting relationship with customers. Activities: Crafting compelling content, designing eye-catching visuals, and creating memorable campaigns. Strategy: Pull strategy - enticing customers with an irresistible story. Scope: Broad, encompassing all efforts to create a strong brand presence and emotional connection. #sales Sales: The Closer Role: The hero who seals the deal. Objective: To turn interest into action and close the sale. Approach: Uses persuasion and personal touch to finalize transactions. Activities: Engaging in direct conversations, addressing objections, and negotiating terms. Strategy: Push strategy - actively reaching out to customers and convincing them to buy. Scope: Narrow, focusing on the final steps of the customer journey. In the end think of marketing as the storyteller who draws people in with a captivating tale, while sales is the closer who ensures the story has a happy ending by making the sale.

2 Arts on How to Sell Stories that Has Influence You can learn about storytelling and storyselling. It connects people with people to sell and buy something. Storytelling is not new. It’s been used for centuries by big brands: ↳ Apple ↳ Coca-Cola ↳ Nike ↳ Adidas etc You can share a story… ↳ To inspire ↳ To encourage ↳ To rally support ↳ To make a change ↳ To make a difference Let's merge story + telling + selling. Storyselling is selling without selling. It combines the art of storytelling with the process of selling. ↳ People want to connect with people with story. ↳ People like stories. They like to watch movies, read a book or talk with friends. ↳ A good story will make people want to listen. ↳ We recommend things we like. To help them understand a product and the brand clearly without conscious. ↳ They want to have real, authentic experiences ↳ People turn away, if it smells hard sell. People can connect with your product through your story. ↳ And want to become part of your story by buying what you’re selling. ↳ They will become your supporter and advocate. Story selling is the ultimate form of content marketing. A planned and well executed storyselling helps you strategically deliver stories that: ↳ Move your audience to action ↳ Change their behavior thus generating leads ↳ Increasing conversions ↳ Boosting your brand ↳ Raising your bottom line. Set the stage. The intent is key. The style allows variety. The middle requires conflict. To get them to the edge of the seat. To follow through till the end of the story. To touch their hearts with hope & resolution. A story told is just a story. A story sold has an influence. Share your thoughts in the comments. #StorySelling #PersonalBranding #LinkedinProfileMakeOver

Yet, people are focusing more on the product and its features and less on the emotional, and psychological effects it produces. Even #B2B companies fail to understand that eventually, whatever you are selling is to a fellow human. And with humans comes all the various colours of emotions. Remember, #Stories target that emotional aspect. #marketing #branding #selling #storytelling #advertising #sales

𝐖𝐡𝐲 𝐄𝐱𝐩𝐥𝐚𝐢𝐧𝐞𝐫 𝐕𝐢𝐝𝐞𝐨𝐬 𝐀𝐫𝐞 𝐚 𝐆𝐚𝐦𝐞-𝐂𝐡𝐚𝐧𝐠𝐞𝐫 Imagine simplifying complex information with engaging, concise videos. Explainer videos are not just a medium; they're a powerful tool that elevates understanding and retention. Here’s why they're invaluable: 𝐇𝐢𝐠𝐡 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐑𝐚𝐭𝐞𝐬: Viewers retain up to 95% of a message when they watch it in a video compared to just 20% when reading text. 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐒𝐡𝐚𝐫𝐞𝐚𝐛𝐢𝐥𝐢𝐭𝐲: A video can be easily shared within an organization, ensuring that everyone, from the CEO to stakeholders, receives the same clear message. 𝐁𝐨𝐨𝐬𝐭𝐞𝐝 𝐎𝐧𝐥𝐢𝐧𝐞 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Videos can increase organic traffic significantly, enhancing your search engine visibility and driving more visitors to your website. 𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬 𝐀𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Whether presented live or embedded on your site, explainer videos are accessible around the clock, providing a reliable reference point. Explainer videos are more than just content; they are a strategic tool that can help bridge the gap between your innovations and your audience's understanding. They ensure your message is delivered effectively, every time. Interested in seeing how explainer videos can transform your communication strategy? Let’s talk. #ExplainerVideo #ECommerce #VideoMarketing

𝐖𝐡𝐲 𝐄𝐱𝐩𝐥𝐚𝐢𝐧𝐞𝐫 𝐕𝐢𝐝𝐞𝐨𝐬 𝐀𝐫𝐞 𝐚 𝐆𝐚𝐦𝐞-𝐂𝐡𝐚𝐧𝐠𝐞𝐫 Imagine simplifying complex information with engaging, concise videos. Explainer videos are not just a medium; they're a powerful tool that elevates understanding and retention. Here’s why they're invaluable: 𝐇𝐢𝐠𝐡 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐑𝐚𝐭𝐞𝐬: Viewers retain up to 95% of a message when they watch it in a video compared to just 20% when reading text. 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐒𝐡𝐚𝐫𝐞𝐚𝐛𝐢𝐥𝐢𝐭𝐲: A video can be easily shared within an organization, ensuring that everyone, from the CEO to stakeholders, receives the same clear message. 𝐁𝐨𝐨𝐬𝐭𝐞𝐝 𝐎𝐧𝐥𝐢𝐧𝐞 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Videos can increase organic traffic significantly, enhancing your search engine visibility and driving more visitors to your website. 𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬 𝐀𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Whether presented live or embedded on your site, explainer videos are accessible around the clock, providing a reliable reference point. Explainer videos are more than just content; they are a strategic tool that can help bridge the gap between your innovations and your audience's understanding. They ensure your message is delivered effectively, every time. Interested in seeing how explainer videos can transform your communication strategy? Let’s talk. #ExplainerVideo #ECommerce #VideoMarketing

𝐖𝐡𝐲 𝐄𝐱𝐩𝐥𝐚𝐢𝐧𝐞𝐫 𝐕𝐢𝐝𝐞𝐨𝐬 𝐀𝐫𝐞 𝐚 𝐆𝐚𝐦𝐞-𝐂𝐡𝐚𝐧𝐠𝐞𝐫 Imagine simplifying complex information with engaging, concise videos. Explainer videos are not just a medium; they're a powerful tool that elevates understanding and retention. Here’s why they're invaluable: 𝐇𝐢𝐠𝐡 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐑𝐚𝐭𝐞𝐬: Viewers retain up to 95% of a message when they watch it in a video compared to just 20% when reading text. 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐒𝐡𝐚𝐫𝐞𝐚𝐛𝐢𝐥𝐢𝐭𝐲: A video can be easily shared within an organization, ensuring that everyone, from the CEO to stakeholders, receives the same clear message. 𝐁𝐨𝐨𝐬𝐭𝐞𝐝 𝐎𝐧𝐥𝐢𝐧𝐞 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Videos can increase organic traffic significantly, enhancing your search engine visibility and driving more visitors to your website. 𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬 𝐀𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Whether presented live or embedded on your site, explainer videos are accessible around the clock, providing a reliable reference point. Explainer videos are more than just content; they are a strategic tool that can help bridge the gap between your innovations and your audience's understanding. They ensure your message is delivered effectively, every time. Interested in seeing how explainer videos can transform your communication strategy? Let’s talk. #ExplainerVideo #ECommerce #VideoMarketing

𝐖𝐡𝐲 𝐄𝐱𝐩𝐥𝐚𝐢𝐧𝐞𝐫 𝐕𝐢𝐝𝐞𝐨𝐬 𝐀𝐫𝐞 𝐚 𝐆𝐚𝐦𝐞-𝐂𝐡𝐚𝐧𝐠𝐞𝐫 Imagine simplifying complex information with engaging, concise videos. Explainer videos are not just a medium; they're a powerful tool that elevates understanding and retention. Here’s why they're invaluable: 𝐇𝐢𝐠𝐡 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐑𝐚𝐭𝐞𝐬: Viewers retain up to 95% of a message when they watch it in a video compared to just 20% when reading text. 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐒𝐡𝐚𝐫𝐞𝐚𝐛𝐢𝐥𝐢𝐭𝐲: A video can be easily shared within an organization, ensuring that everyone, from the CEO to stakeholders, receives the same clear message. 𝐁𝐨𝐨𝐬𝐭𝐞𝐝 𝐎𝐧𝐥𝐢𝐧𝐞 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Videos can increase organic traffic significantly, enhancing your search engine visibility and driving more visitors to your website. 𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬 𝐀𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Whether presented live or embedded on your site, explainer videos are accessible around the clock, providing a reliable reference point. Explainer videos are more than just content; they are a strategic tool that can help bridge the gap between your innovations and your audience's understanding. They ensure your message is delivered effectively, every time. Interested in seeing how explainer videos can transform your communication strategy? Let’s talk. #ExplainerVideo #ECommerce #VideoMarketing

𝐖𝐡𝐲 𝐄𝐱𝐩𝐥𝐚𝐢𝐧𝐞𝐫 𝐕𝐢𝐝𝐞𝐨𝐬 𝐀𝐫𝐞 𝐚 𝐆𝐚𝐦𝐞-𝐂𝐡𝐚𝐧𝐠𝐞𝐫 Imagine simplifying complex information with engaging, concise videos. Explainer videos are not just a medium; they're a powerful tool that elevates understanding and retention. Here’s why they're invaluable: 𝐇𝐢𝐠𝐡 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐑𝐚𝐭𝐞𝐬: Viewers retain up to 95% of a message when they watch it in a video compared to just 20% when reading text. 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐒𝐡𝐚𝐫𝐞𝐚𝐛𝐢𝐥𝐢𝐭𝐲: A video can be easily shared within an organization, ensuring that everyone, from the CEO to stakeholders, receives the same clear message. 𝐁𝐨𝐨𝐬𝐭𝐞𝐝 𝐎𝐧𝐥𝐢𝐧𝐞 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Videos can increase organic traffic significantly, enhancing your search engine visibility and driving more visitors to your website. 𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬 𝐀𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Whether presented live or embedded on your site, explainer videos are accessible around the clock, providing a reliable reference point. Explainer videos are more than just content; they are a strategic tool that can help bridge the gap between your innovations and your audience's understanding. They ensure your message is delivered effectively, every time. Interested in seeing how explainer videos can transform your communication strategy? Let’s talk. #ExplainerVideo #ECommerce #VideoMarketing

𝐖𝐡𝐲 𝐄𝐱𝐩𝐥𝐚𝐢𝐧𝐞𝐫 𝐕𝐢𝐝𝐞𝐨𝐬 𝐀𝐫𝐞 𝐚 𝐆𝐚𝐦𝐞-𝐂𝐡𝐚𝐧𝐠𝐞𝐫 Imagine simplifying complex information with engaging, concise videos. Explainer videos are not just a medium; they're a powerful tool that elevates understanding and retention. Here’s why they're invaluable: 𝐇𝐢𝐠𝐡 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐑𝐚𝐭𝐞𝐬: Viewers retain up to 95% of a message when they watch it in a video compared to just 20% when reading text. 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐒𝐡𝐚𝐫𝐞𝐚𝐛𝐢𝐥𝐢𝐭𝐲: A video can be easily shared within an organization, ensuring that everyone, from the CEO to stakeholders, receives the same clear message. 𝐁𝐨𝐨𝐬𝐭𝐞𝐝 𝐎𝐧𝐥𝐢𝐧𝐞 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Videos can increase organic traffic significantly, enhancing your search engine visibility and driving more visitors to your website. 𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬 𝐀𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Whether presented live or embedded on your site, explainer videos are accessible around the clock, providing a reliable reference point. Explainer videos are more than just content; they are a strategic tool that can help bridge the gap between your innovations and your audience's understanding. They ensure your message is delivered effectively, every time. Interested in seeing how explainer videos can transform your communication strategy? Let’s talk. #ExplainerVideo #ECommerce #VideoMarketing