Ige David’s Post

Having sales calls is one of those activities in business I’ve never felt 100% comfortable with. One big shift that upped my confidence in sales was to understand that selling starts long before you get to the part where a prospect asks “tell me about your services and how we can work together.” Approaching selling as intricately woven into the fabric of your marketing takes the pressure off because now you’re no longer relying on a single moment in time when you deliver your pitch or lob over the proposal. It also opens up lots of opportunities to optimize for a better sales outcome all along client attraction to conversion journey. Many of these optimizations don’t require changing up your sales workflow or using special software. Think micro adjustments with big impact like: - turning statements into questions in initial outreach. - dropping the “I’m just following up” and “Hope you are well” language from emails.  - sharing a “rough draft” version of a proposal in the body of an email before - -- sending an actual proposal. I have a template for that. I share three more 3 simple non-gimmicky, non-techy ways to boost your sales in a 5-minute video I created for my friend Mia Moran’s free event Back to Business Week. These actionable tips don’t require awkward scripts or require you to significantly change what you’re already doing. Happening September 16–20, Back to Business Week is designed to help you get in the game after the summer and finish 2024 on a high note. Each day, at 6am, you’ll receive twelve 5-minute videos packed with actionable insights. That’s 60 minutes total per day which is super doable. It's amazing what value you can pack into 5 minutes! Videos have been organized by a theme for each day: Monday: Practice marketing Tuesday: Find aligned buyers (this is the day my video drops) Wednesday: Build a smart, balanced business Thursday: Master the inside game (mindset, anyone?)  Friday: Let your body and life support you Throughout the week, you’ll not only learn but also have the opportunity to apply what you’ve learned, supported by a vibrant community of like-minded entrepreneurs. Mia did an awesome short-form video series like this last December which I got a ton out of as a viewer. I'm thrilled to now be a contributor, and I can't wait to catch the other videos in this series. I’ve had a chance to meet with the other teachers, and I ❤️ this group — you will too! Follow this link for details and registration — it's free!: https://lnkd.in/guwEAkyS Whether you’re feeling stuck or overwhelmed, Back to Business Week is designed to reignite your passion and propel you forward. Let’s make this fall your most successful season yet!

5 steps to make your sales intro UNFORGETTABLE: Because let's face it: You're competing with emails, calendars, and "What's for dinner?" thoughts. The cold, hard truth: - Princeton says we judge in 1/10 of a second - Harvard found it takes 8 positive encounters to change a bad first impression Translation: First impressions matter. A LOT. Here's your 5-step formula: 1. Small talk Don't dive straight into business talk. Instead, build quick rapport. Not the weather. Something genuine. - Reference a recent company announcement - Comment on something in their background - Mention a shared connection Keep it brief, but human. 2. Grab the reins (tactfully) Time to transition from chit-chat to chest-pounding (kidding, sort of). Say something like: "Great chatting with you, [Name]. Mind if I share a quick outline for our call today?" Boom. You're in control now. 3. Map out the journey Don't keep them guessing. Lay out a clear agenda: - "First, I'll share a bit about us" - "Then, I'd love to learn about your goals" - "Finally, we'll explore if there's a fit" This builds trust and shows you value their time. 4. Crush objections with your origin story Now's your time to shine (briefly). In 30 seconds or less: - Share your agency's "why" - Drop a mind-blowing stat about results - Name-drop a recognizable client Example: "We help e-commerce brands 10x their revenue. Last year, we grew ACME Corp from $1M to $10M in 90 days." 5. Flip the script with BANT Time to make it about them. Ask pointed questions about their: - Budget - Authority - Needs - Timeline But here's the key: Listen more than you talk. – In this game, being forgettable = being broke. So don't be that guy or girl. Use this 5-step process and give them a reason to remember your name. – P.S. Are you an agency owner who can't get past the $25k/month mark? I might be able to help. This month, I’m opening up a few spots for my mentoring program. You'll get: - 1-on-1 work with me (the guy who scaled his agency to $140k/month) - Access to a community of high-growth agency owners - My exact systems for scaling (no fluff, just what works) DM me “scale” to get all the details.

If you're struggling to generate good amount of quality leads, booked appointment and sales. Then, this will be the best marketing and sales information you'll ever stumble upon in this 21st century. If you follow me to the end, I'm going to reveal the devil that's resisting your business to grow and how you can chain him, roast him and put him to death so that your business can thrive. However, if you don't read to the end, you will miss out on the raw golds that are embedded in this post. Or you can continue running your business the same old way with no assurance of good number of sales. Worrying about where your next customer will come from. 3 Solid Reasons Why Your Business is Struggling to Grow 1. No or Low Traffic This simply means you're not getting any eyeball or enough eyeballs to see your product or services. Without a very strong brand awareness, no body will know you exist. Success in business is not just about creating the best product or service alone, but about making your product or service the most recognized and desired by customers. 2. No or Low Email List Without a substantial email list, you miss out on opportunities to engage with potential customers and build relationships. An email list allows you to promote your products and services directly to potential buyers, converting them into paying customers and raven fans. A low email list also limits consistent communication with your audience, making it easy for them to forget about your business or turn to your competitors. 3. No or Low Conversion This is when you're generating enough traffic and you have a good numbers of leads on your list. But, you're not converting those leads into a paying customer. I believe you now know the reasons why your business is struggling to get good amount of quality leads, booked appointment and sales. In my next post, I'm going to discuss 5 Step by step solution of how you can pull out of this issues so that you can generate torrential number of leads, appointments and sales for your business. Stay tuned. P.S. Which one of these problems have you faced in the past and how did you breakout? Let me know in the comments. Follow me for more impactful content that revolves around marketing, life, and business.

Calling out biz owners!!! (do you have what it needs to 3x your sales?) Let me stop the fluff and get this straight. I am talking about the email list. Do you have an email list? Or are you 𝘢𝘵 𝘭𝘦𝘢𝘴𝘵 trying to build one? "𝘤'𝘮𝘰𝘯 𝘢𝘥𝘦𝘦𝘣𝘢, 𝘪'𝘮 𝘥𝘰𝘪𝘯𝘨 𝘨𝘰𝘰𝘥 𝘦𝘯𝘰𝘶𝘨𝘩 - 𝘪 𝘥𝘰𝘯'𝘵 𝘵𝘩𝘪𝘯𝘬 𝘪 𝘯𝘦𝘦𝘥 𝘢𝘯 𝘦𝘮𝘢𝘪𝘭 𝘭𝘪𝘴𝘵" If this is your excuse, well, i have two things to say to you: 1. if 20 quality leads are good for you, would having 50 hurt? I think not. I think, in fact, you'd be jumping around the house like a crazy monkey! 2. Yes, not everyone reads emails... but then again, not "everyone" is your customer - get it nailed into your head. You only want the people who fit your ICP to read your email (and the good part? they do.) Now, i can go ahead and list down tens and tens of LEGIT reasons why you should have an actively running email list but i won't do that here today. Because as a business owner, it is 𝘺𝘰𝘶𝘳 job to understand and capture all the venues you can that can help double your growth if you aren't invested enough to do that it shows you just aren't hungry enough (which is quite sad - becs absence of hunger only means lower growth chances) One thing i'll say tho is that... People buy from people they like. and to get a random stranger to like you, you have to carry out the "𝘯𝘶𝘳𝘵𝘶𝘳𝘪𝘯𝘨 𝘵𝘩𝘦𝘮" process first only once they are nurtured • they trust you • they like you • they 𝗯𝘂𝘆 from you An email list, landing right in their inbox, that is not a third-party platform (but you own the list) can accelerate that for you. and therefore, your chances double (heck even triple!) your sales. i don't want to talk you into this. if you are smart enough, you'd know what to do. ---------------------------------------------------------- if you're smart, let's talk business. I will give you 8 high-converting email sequences + 20% more engagement in 30 days, or the work is free! DM "WIN" to talk only taking 2 more! P.S. I love chess but it's always VERY hard to win :(

How's business? If you're flush with leads, your sales pipeline is full, and you're at capacity, good for you. You can skip this. Otherwise, if you're thinking: "We need more leads" "We need to convert more leads into clients" "We need more retention and referrals from clients" ... keep reading. Because I found a way to fix that. It's this: Listen to what your buyers want. So you can sell it to them. It works in recessions, depressions, and it’s working today. For example ... Once upon a time, in 1906, Alfred Fuller started a business, with $375. Although only a semi-literate farm boy, he had high hopes for his new Fuller Brush Company. By 1919, his business did over $1 million in sales (over $18,000,000 today). What was the secret? As described in the book, "The Supersalesmen," by Edwin Hoyt: "Almost entirely, the ideas that resulted in the steady growth of his business came from customers. Alfred Fuller's genius lay in his ability to elicit information about cleaning problems from the women of Hartford and then to solve the problems they posed, giving the ladies one new product after another." Get that? By listening to what buyers wanted, then selling it to them, Fuller grew rich. Now, here’s a modern example ... My client Mike sells a Saas B2B. Like many businesses, their sales were hit hard by Covid. Cold calling and cold email weren’t working. “We had virtually nothing in our sales pipeline. We were really in a bind,” he said. So, I listened to what Mike's buyers wanted, just like Fuller did. Then I wrote a campaign largely in their words. It's a process I call, Voice of The Buyer Copywriting. First, I read dozens of buyer reviews, testimonials, and emails. To pull out the exact words people used. Then I wrote copy like this: "Hours and hours of repetitive work. Lots of entering the same information over and over in different spreadsheets and documents." "Training workers. Especially when they forget their user names and passwords. It’s mentally draining and it takes you away from the other work you have to do." Those words all came from buyers -- it’s their voice. So, when a prospect got our letter, they felt an instant connection. Because it spoke their language. And by delivering the letter by U.S. Mail (not email), we built trust and sales faster. Because a real, tangible message is more believable than a virtual, digital one. What happened next? Within days of mailing the first letter, Mike's team had conversations with 12 of 24 targeted accounts -- a response rate of 50%. They put over $300,000 of revenue in their sales pipeline. In only 60 days. “The results were incredible,” said Mike. “It’s been faster and more cost effective than we ever imagined. The return on investment is phenomenal. We expect to get back at least $26 for every $1 we invested.” That's what's possible when you listen carefully to what your buyers want. So you can sell it to them.

You’ve asked one of these 4 questions about your business, right? (No. 2 will help you make an extra 20k this week if you implement) 1. How much money do I need to run my first advert? 2k..5k…10k is okay You can run adverts with as small as 2k, especially if you are boosting a post for views and engagements. 2k spent on advertising to get views can get you up to 2000 views on Facebook. But when you are running adverts to get leads (potential customers) such an amount will get you little results. 2k spent to get leads may just get you 20 leads. So, depending on your aim of running the advert, the smallest amount for your advert varies. 2. How can I make more sales this week? To make more sales you generally need to improve one of the following things: Leads Generation Nurturing process Closing The lead generation process involves getting new people who are interested in what you are selling. This generally determines how many sales you get: the more leads you get, the more sales you get. Nurturing process is the process where you turn a complete stranger who has indicated interest in your offer, to become a customer. This process involves giving content about your offer and how it helps that potential customer solve a pressing problem. Improving this process means you get to convert more of the leads you get The closing process involves leading the customer to make the purchase, by canceling all his objections. Without closing skills, you may get your leas nurtured but fail to make the sale. These three processes are necessary for every business that will make sales. But most important among them is the leads generation process   3. I post pictures of my products, people seethemt but are not buying. Why? One of the following may be the problem: -      They are not your customers -      Your offer is weak -      You are lacking traffic Solving all these problems simply involves crafting the right message to attract your potential customers, and doing this massively to get heavy traffic. 4. What kind of message will I create that will draw my customers to me? The message that talks about the biggest, most annoying problem they are facing. Do research on your ideal customer, finding the most pressing problem he/she has, then craft the singular most important solution to that problem. Offer that solution to them for free, in exchange for their details (name, number, email). Then put the offer as an advert to drive traffic to it. You would have a truck load of potential customers running to you, if you did your homework well. What other questions do you have about Facebook Advertising and Marketing? let me know in the comments

I only take sales calls when it's a guaranteed close. Let me explain... We're currently working with over 50 service-based businesses, and I'm seeing a repeated problem occur: Generate lead ➝ message lead ➝ book call ➝ lead no-shows or throws tons of objections ➝ sale does not happen. To put it simply, you don't have a lead problem, you have a trust problem. For my business personally, until a lead has gone through my personal brand ecosystem, where they have consumed a minimum of 7 hours of my content and know exactly how my offer works, my team will not book them onto a call. Here is how we structure this process: I utilise TOF social media accounts like Instagram, LinkedIn, Facebook, etc. to strictly generate awareness. I will not try and sell to someone on this platform as I have yet to build enough rapport with them and they likely won't have aligned beliefs on how my offer works and how it could help them. Instead, I funnel these leads into my YouTube channel (MOF) as I want to keep my audience as centralised as possible, and YouTube is the best option for this. My goal for YouTube is to create content that does the following: - Solves my dream client's pains - Removes any limiting beliefs they may have around my offer - Eliminates potential objections they could throw at me on a sales call - Be seen by them as the face of my market and as the only person who can solve their problems. I like to view this process as a lead presenting 4-8 obstacles that must be overcome in order for them to book a call with you, and your YouTube content is the best way to do this as you have far greater time flexibility, with a video being anywhere between 15-30 minutes vs a TOF piece of content which typically lasts between 20-90 seconds in video format, which makes it near impossible to provide any sort of worthwhile substance to a lead (I hope you now see why you should funnel leads into YouTube). Once the lead has consumed minimum 7 hours worth of content from me, they will see me as the face of my market, which instantly gives me leverage over any of my competitors. But because I don't like taking chances, I will still not get the lead to book a call with me. I want to guarantee that they will be a close, so instead, they watch my VSL, which is a breakdown of my entire offer, as well as a showcase of the amazing results I have gotten my clients, to remove the potential limiting belief of 'this won't work for me'. Now that they are in full alignment with how my offer works and the client results I have gotten, we then book them onto a call. And with the amount of touchpoints they have gone through, we have made it unreasonable for them not to invest in us, meaning sales calls turn into enrollment calls. In conclusion, stop taking sales calls just because—only take them when you have leverage and are perceived by the lead as the only person who can solve their problem. And this strategy above is the easiest way to do it.

What Am I Selling? You need to have something to sell—anything. Retainers, consulting, one-off solutions, audits, even referrals. Hell, if you can’t close a deal, at least make money referring someone else who can. Rule number one: Nobody leaves without paying you something. Even a $50 consult or a 10% referral fee. $300 a day is all you need to hit six figures. Every meeting, every call—make it count. How Am I Selling It? This is where most people fall flat. Client acquisition isn’t a buzzword; it’s the lifeline of your business. Cold emails, LinkedIn DMs, Facebook groups, phone calls, personal branding—it’s all on the table. Sales is the game. Period. And we’re not here to half-ass it either. I’ve got my sales guy coming in soon for this training. He’s a beast. The guy’s been through everything—Cardone, every sales course under the sun—and trust me, he delivers. Meanwhile, I’ll be breaking down email sales, passive attention strategies (something no one else is talking about), and ways to stack the odds in your favor. Mark Cuban Said It Best “Every hour your customers are awake, you should sell. When they’re asleep, sharpen your sword.” This quote? It’s my gospel. Business is sales. You make money when you sell stuff. Simple. I see too many people wasting their prime hours on crap like logos and websites. That’s night shift work. Daytime is for hustling—emails, calls, meetings, sending audits, building funnels. Your clients are awake from 9 to 5. So, sell. When the world’s asleep, do the backend work. Offense vs. Defense This is where most people screw up. Offense is getting clients, defense is keeping them. And keeping clients is where the real money’s at. It’s always harder (and more expensive) to get a new client than to retain the ones you already have. But here’s the trick: offense happens during the day. Defense happens at night. Know when to play which game. Action Plan Here’s what I need to do tonight: List out every service I can sell. Price it. Map out exactly how I’m going to sell it. Whether it’s emails, networking, Facebook groups, or inbound from my personal brand—I need a clear path. Six figures? It’s not rocket science. Sell something. Sell it well. A nd when they’re not buying, be sharpening the sword. Tomorrow, I go harder. Always harder.

You can send 150,000 cold emails and get 10 calls and 0 sales… Or you can send just 5,000 emails, get 30-50 meetings booked and close 10 clients or even more. How come? 🤔 It’s all about you and your business, not just about sending more emails. I think today the MESSENGER is more important than the MESSAGE. Anybody can copy your offer or your email template, but they can’t copy YOU. That’s why the 1st step in creating a strong client acquisition system is taking care of ✅-your positioning and point of difference ✅-your video sales letter (VSL) ✅-understanding precisely who you target ✅-having an irresistible offer ✅-building a strong LinkedIn profile ✅-showing your expertise with case studies or portfolio ✅-if you sell your expertise as a consultant - you need to have a personal brand. In short - you need to create trust, show what you can do and prove it, you need to CONNECT with your potential clients even before they jump on a call with you. Very often CONVERSION happens online before they book a call, on the call you just share more details and your prices. I don’t think you can CONVERT on the call without establishing trust BEFORE the call. 👉 And that is exactly why so many entrepreneurs and business owners struggle with sales, they focus on getting the call, thinking that everything happens on the call, but it’s simply not true. That’s also why one of my clients charges $8k per hour, I mean imagine somebody has no online presence, no VSL, no offer, an empty LinkedIn profile, no case studies, I’m sure selling high-ticket services to strangers would be absolutely impossible. The same goes for my client in the software development space - they went from $7.1 mil (revenue) to $22.6 mil in just 12 months. You can’t get the results like that just by sending more cold emails or LinkedIn messages. And yes, it takes time to build the foundations, you can’t do it in just 15 or 30 days, it can take some time, but that is exactly what you need to focus on if you want to build a solid pipeline and grow your business in the next 3-12 months. Build TRUST first - then focus on sending more emails, getting more leads and booking more calls. Your business foundations and digital presence is the cause; getting sales and earning more money is the effect. After working with hundreds of businesses all over the world, I can guarantee you this -> if you take care of the cause, the effect will ALWAYS take care of itself! What do you think? 😊 #sales  #b2b  #growth

𝗛𝗼𝘄 𝗱𝗶𝗱 𝗜 𝗴𝗼 𝗳𝗿𝗼𝗺 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗴𝗵𝗼𝘀𝘁𝗲𝗱 𝘁𝗼 𝗺𝗮𝗸𝗶𝗻𝗴 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗵𝗶𝗴𝗵 𝘁𝗶𝗰𝗸𝗲𝘁 𝘀𝗮𝗹𝗲𝘀 𝗳𝗼𝗿 𝗺𝘆 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀? From earning $500/month to charging $500/per session. From earning $3000 in 3 months to closing deals worth $3000 within 24 hours. From having to wonder where would I get my next client To have a pipeline of clients ready to close. The journey has been a hell of a ride yet just the very beginning. But I would be lying if I said the journey was like walking on feathers. Nope, Starting and running a business is challenging Anyone who tells you otherwise is giving you a false narrative. Not so long ago, I remember a time where I would stress myself to sleep almost every other night… Because things were not working out for my business. I was getting restless with getting on a call with people who were not committed to taking action or those who just wanted free help and tips. I knew things would eventually work out ….. But “eventually” was not good enough. While consistency, patience, and confidence are a MUST. Here are some of the practical strategies that made all the difference in my business and this is ALL you need to implement if you want to start landing premium clients for your coaching/service-based business. 𝗥𝗲𝗳𝗶𝗻𝗲 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 Your sales process starts the moment your ideal prospect comes in contact with you or your funnel. You need to start showing “value” in your offer from the get-go and nurture them into paying customers. Focus on -Conversion copywriting -Lead gen framework -Presentation -Pricing Strategy 𝗞𝗲𝗲𝗽 𝘀𝘁𝗿𝗼𝗻𝗴 𝗞𝗣𝗜𝘀 Remember, you’re not in business if you’re not making sales/acquiring customers. Concentrate only on things which are directly proportional to you getting your business up and running. -Booking appointments -Closing clients 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆 𝗼𝗳 𝘁𝗼𝘂𝗰𝗵-𝗽𝗼𝗶𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Touch-points is any time a potential customer comes in contact with your business that nurtures and familiarizes them with your brand. Some prospects need less touch-point while others need more before they are ready to start working with you. Focus on -Consistency -Building relationships and adding value. -Having a well defined re-targeting strategy 𝗜𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 I have invested on mentorships to have the best product in the market. And in retrospect it’s like a drop in the ocean for the massive value and returns they provide. Plenty more than college education to say the least Therefore, If you’re serious about business and future. Then investing is a must. (Invest-- Grow-- Re-invest) Remember, Consistently doing 2-3 macro tasks everyday will bring about more results for your business than plenty micro ones which keep you “busy” with minimum productivity. Looking to scale your business in 2024? Comment “IN” or Dm me for more details. Best, Khushi