Ignacio Otero Romaní’s Post

Companies play a critical role in encouraging customers’ sustainable behaviors, and 50% of consumers across generations say that sustainability is in their top four considerations when shopping. François Faelli, Bain’s Global Sustainability Practice Leader, and Leah Johns, Bain’s Global Consumer Lab Director, break down the research in this video and offer strategic moves companies can make to meet consumer demand.

Companies play a critical role in encouraging customers’ sustainable behaviors, and 50% of consumers across generations say that sustainability is in their top four considerations when shopping. François Faelli, Bain’s Global Sustainability Practice Leader, and Leah Johns, Bain’s Global Consumer Lab Director, break down the research in this video and offer strategic moves companies can make to meet consumer demand.

Companies play a critical role in encouraging customers’ sustainable behaviors, and 50% of consumers across generations say that sustainability is in their top four considerations when shopping. François Faelli, Bain’s Global Sustainability Practice Leader, and Leah Johns, Bain’s Global Consumer Lab Director, break down the research in this video and offer strategic moves companies can make to meet consumer demand.

Companies play a critical role in encouraging customers’ sustainable behaviors, and 50% of consumers across generations say that sustainability is in their top four considerations when shopping. François Faelli, Bain’s Global Sustainability Practice Leader, and Leah Johns, Bain’s Global Consumer Lab Director, break down the research in this video and offer strategic moves companies can make to meet consumer demand.

Companies play a critical role in encouraging customers’ sustainable behaviors, and 50% of consumers across generations say that sustainability is in their top four considerations when shopping. François Faelli, Bain’s Global Sustainability Practice Leader, and Leah Johns, Bain’s Global Consumer Lab Director, break down the research in this video and offer strategic moves companies can make to meet consumer demand. https://bit.ly/3WapjRZ

🎯 Are we targeting the right SDGs for our sector and categories? To maintain and build brand value, companies face the challenge of converting corporate sustainability and ESG strategies into clear brand actions that connect with consumers. To do this, businesses need to start by understanding the issues that consumers care about and the expectations they have of the sector. Activating your aligned sustainability strategy will unlock brand differentiation and growth. Kantar’s Sustainability Sector Index (SSI) provides insights into evolving consumer attitudes as they relate to the 17 SDGs, and tracks trends using cutting-edge digital analytics for classification and identification to gain a perspective on what matters now and in the future. Do you know what matters most in your sector and what your opportunities for activations are? Read more on the Big Sustainability Debate here 👉 https://lnkd.in/efwHW55d Got questions about your sustainability journey? Chat to your Kantar contact or reach out to our Sustainability experts Astrid RickettsandTamara Ojeaga. #SustainabilitySectorIndex #SustainabilityDebate #SDGs #ESGs

🎯 Are we targeting the right SDGs for our sector and categories? To maintain and build brand value, companies face the challenge of converting corporate sustainability and ESG strategies into clear brand actions that connect with consumers. To do this, businesses need to start by understanding the issues that consumers care about and the expectations they have of the sector. Activating your aligned sustainability strategy will unlock brand differentiation and growth. Kantar’s Sustainability Sector Index (SSI) provides insights into evolving consumer attitudes as they relate to the 17 SDGs, and tracks trends using cutting-edge digital analytics for classification and identification to gain a perspective on what matters now and in the future. Do you know what matters most in your sector and what your opportunities for activations are? Read more on the Big Sustainability Debate here 👉 https://lnkd.in/dUUdNQHw Got questions about your sustainability journey? Chat to your Kantar contact or reach out to our Sustainability experts Astrid RickettsandTamara Ojeaga. #SustainabilitySectorIndex #SustainabilityDebate #SDGs #ESGs

🎯 Are we targeting the right SDGs for our sector and categories? To maintain and build brand value, companies face the challenge of converting corporate sustainability and ESG strategies into clear brand actions that connect with consumers. To do this, businesses need to start by understanding the issues that consumers care about and the expectations they have of the sector. Activating your aligned sustainability strategy will unlock brand differentiation and growth. Kantar’s Sustainability Sector Index (SSI) provides insights into evolving consumer attitudes as they relate to the 17 SDGs, and tracks trends using cutting-edge digital analytics for classification and identification to gain a perspective on what matters now and in the future. Do you know what matters most in your sector and what your opportunities for activations are? Read more on the Big Sustainability Debate here 👉 https://lnkd.in/gzHugCD2 Got questions about your sustainability journey? Chat to your Kantar contact or reach out to our Sustainability experts Astrid RickettsandTamara Ojeaga. #SustainabilitySectorIndex #SustainabilityDebate #SDGs #ESGs

🎯 Are we targeting the right SDGs for our sector and categories? To maintain and build brand value, companies face the challenge of converting corporate sustainability and ESG strategies into clear brand actions that connect with consumers. To do this, businesses need to start by understanding the issues that consumers care about and the expectations they have of the sector. Activating your aligned sustainability strategy will unlock brand differentiation and growth. Kantar’s Sustainability Sector Index (SSI) provides insights into evolving consumer attitudes as they relate to the 17 SDGs, and tracks trends using cutting-edge digital analytics for classification and identification to gain a perspective on what matters now and in the future. Do you know what matters most in your sector and what your opportunities for activations are? Read more on the Big Sustainability Debate here 👉 https://lnkd.in/e-bXWs9N Got questions about your sustainability journey? Chat to your Kantar contact or reach out to our Sustainability experts Astrid RickettsandTamara Ojeaga. #SustainabilitySectorIndex #SustainabilityDebate #SDGs #ESGs

Consumers are increasingly focused on sustainability and green alternatives, despite concerns about affordability. Our Global Sustainability Study this year reinforces consumers as the primary drivers of positive environmental change. But, now more than ever, they are looking at businesses to act responsibly and decisively. In this brochure, you will find actionable insights into your consumer's perspective on sustainability and how you can commercialize it for better growth. Simon-Kucher #sustainability #consumerbehavior #bettergrowth