A visit that highlights the value of sustainable partnerships and targeted support to enable small and medium-sized enterprises to access international markets.
Once a while you need to dive from theories 🎤 straight into reality 🚜 🗺 Immediately after #GABS2024, I went on a field trip to a women-run farm outside Nairobi together with Benjamin Knoedler, Susanne Friedrich, Casjen Ohnesorge, Jan Fraeb and others. This excursion was organized by the IPD - Import Promotion Desk as a side event of the conference. Many thanks to Dr. Thomas Wilde, who is doing a great job at the IPD Hub Kenya, and Patrick Federl for the coordination. 🚜 The KARAKUTA FRESH PRODUCE FARM produces avocados and various herbs such as basil and thyme. Everyone was impressed by how successful the farm has become with support of the #IPD. A sustainable link to the European market has been established and the company is growing. Last year alone, Karakuta Fresh Produce Limited exported 27 containers of avocados. 🎤 It was inspiring to see how elements that we had discussed as best practice at the panel discussion two days earlier at GABS are being implemented on site. The farm works with numerous smallholder farms and has successfully brought them together in a kind of cooperative. Cultivation is controlled and thus a high product quality is achieved together. The quantity allows joint marketing and makes export possible. #Avocados from #Kenya are also successful on the international market because they are available all year round. 💪 A decisive factor in their success is certainly the unbelievable energy displayed by their boss Grace Ngungi. By not officially allowing women to own land, Kenya is depriving itself of an important growth factor. 🌳 A wonderful surprise was that each delegation member was allowed to plant an avocado tree. A tree in Kenya now bears my name. Much to my regret, it was explained that this would not mean a lifelong personal avocado supply 😅 🥑 Speaking of avocados: Avocados from Kenya are sustainable, as there is absolutely no water problem there. Grace's delicious avocados are even certified organic. 🥑 Thanks to IPD, hopefully soon in a wholesale or retail market near you! 😅 And please forgive me, dear LinkedIn #algorithm, for making such a big picture drop again 🙏 BGA Bundesministerium für wirtschaftliche Zusammenarbeit und Entwicklung (BMZ) Agentur für Wirtschaft und Entwicklung Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH DEG Dr. Julia Bellinghausen Zina Fritsche Olaf Dr. Deutschbein Dejene Tezera UNIDO ITPO Germany UNIDO sequa gGmbH DIHK Heiko Schwiderowski
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