Incu’s Post

4 tips for Designers, Architects and Photographers who haven’t studied branding. 1) Create a relevant portfolio - Showcase work you want to do more of. - Give clients an insight into what they can expect from you. 2) Use Brand Guidelines - Inconsistencies look messy and lack credibility. - A set of guidelines is a beneficial way to record your brand fonts, colours, etc. 3) Have a clear purpose - What does your business do and who is it for. - A targeted message will stand out to the right people. 4) Be specific - Create copy that speaks to a specific person. - If you talk to everyone you’ll stand out to no one. Is there anything you’d add? #creativebusiness #personalbranding #interiordesigner #smallbusinessowner #creativecommunity

𝗘𝘃𝗲𝗻 𝗕𝗿𝗶𝗴𝗵𝘁𝗲𝗿 𝗮𝗻𝗱 𝗠𝗼𝗿𝗲 𝗩𝗶𝗯𝗿𝗮𝗻𝘁 Elmwood London, in collaboration with the Mars Wrigley team, has refreshed the Skittles branding. Since Skittles is sold in 180 countries, the challenge was to keep the brand recognizable in the global market while changing the design of the rainbow to make it more flexible and fun. Therefore, they slightly modified the typography, making it even more expressive with an emphasis on the letter K. They also added a deep shadow to the logo, giving it a more dynamic look. The iconic rainbow throughout the design has acquired new brightness. The update also includes a new slogan - "Taste the Rainbow, Refresh the Rainbow" - encouraging people to try these candies. It also touched the website: a pop-up window now appears, asking users if they want to "escape sanity" with a button that says "Yes, please." 👀 How do you like the idea of a pop-up window on the Skittles website with a "Yes, please" button? #Skittles #Branding #Rebranding #GraphicDesign #ElmwoodLondon #MarsWrigley #Typography #LogoDesign #Colorful #Rainbow #Marketing #Advertising #CreativeDesign #NewLook #FunDesign #BoldDesign #ConsumerEngagement #VisualIdentity #BrandRecognition #PackagingDesign

Is this you? (Well actually it is Sarah J Naylor 🌅 The Norfolk Coastal Coach) from our shoot in Norfolk this year, but serves as a perfect example. Your business is uncertain? You are considering a pivot to generate more cash? Just launched a service and don't know which direction it will take you? Unsure to who your clients are right now? Many things are unsure.... You are holding off photography because you don't want to launch into something that may not hold true or become your mainstream in the future.. (From a client conversation earlier this week). Welcome, to the neutral photo shoot! Crammed full of nothing! Nothing but you. And so as YOU are your business, your service, these shots will move in any direction you want to take them! Morph and dance in a perfectly on-message way! Because they hold absolutely NOTHING in terms of specific content apart from YOU! This shoot could suit you right now. It is a modern take on studio head shots. Lifestyle surroundings. A white background, textured using natural light (on a bright cloud day) and also minimal fill in flash from the front to keep you nice and bright but not overly stark. It's contemporary. There is very little to 'read' in this frame apart from Sarah. There is a white washed wall. You can tell that the stone / brick is older by the rounded shape underneath the paint. Maybe it's a pub wall or older building and you would be right. Amazing what we can read from very little visual information! But we do! Our brains are amazing! And a bit of wild foliage to the right behind Sarah, so it could be a country garden? It's certainly NOT city! Mainly it is a neutral but it feels contemporary in how we have used it, a modern take. So a neutral wall frames Sarah perfectly. Just like a studio head shot against a roll of white paper. It leaves us to totally focus on Sarah and what she has to say. What's on her agenda. She is totally showcased here. So pivot? A shoot like this allows you to use this kind of natural background for literally any kind of content. Just be aware that the background IS still readable, suits a business in a countryside town or working from home. IF you are based in a city? Not for you. But, Marble buildings used in the same way where the connotations 'say' urban city. Sandstone? Etc. So how to use? We make tons of variations of these, different neutral backgrounds. And many, many expressions and outfits, so that you can match the expression with your content for any post about anything! NB, your expression should suit the MAJORITY tone of your content. If you are writing a powerful informative piece, don't use a smile shot, it will take your power. Chose a straighter face with a direct gaze. Writing something fluid, happy and upbeat, pick a shot with a gaze that is higher (we look up for inspiration). Expressions, we go through afterwards so you then have a plan. To keep you fluid and SEEN at a HIGH LEVEL during challenging trading times.

Last year Emma Boyle captured this for me during a brand photoshoot. The setting is outside Q-Park on Chapel Street in Manchester. Here the historic brickwork of the railway bridge to Victoria Station meets the fresh bricks of Greengate’s new developments. This reflects ProsperFi's unique positioning. Many established businesses, rich in experience, often struggle to keep up with digital advancements. On the other hand, some new, fully digital businesses lack the depth of experience that comes with decades in the field. ProsperFi bridges this gap. With roots dating back to 1980, there's a legacy of trust and knowledge alongside a commitment to a fully digital experience for today’s clients. A lot has happened since 1980, there's been quite a few recessions, and an historic range of interest rates from the highest since 1694, at 17.00% to the lowest at 0.10%. One thing has not changed and never will - the need for for an accountant to work closely with business owners to truly understand and support their goals. In this photo, looking forward towards the new bricks—grounded in the history behind, but focused on a future built on innovation and client success.

When construction meets couture! This brilliant installation in New York City transformed what could have been an eyesore into an Instagram-worthy masterpiece. By recreating their iconic monogram pattern on a massive scale during store renovations, this luxury brand turned scaffolding into social media gold. In a world where marketing often feels like a game of "copy and paste," this is a refreshing example of thinking quite literally outside (and up!) the box. While most construction sites try to blend in, this one boldly said "Look up!" - proving that sometimes the best advertising doesn't feel like advertising at all. It's a masterclass in turning necessity into opportunity: What was meant to hide construction became a landmark in itself, drawing tourists, photographers, and generating countless social media posts. In today's landscape where brands often play it safe and follow the crowd, this installation reminds us that sometimes the most powerful marketing doesn't come from following trends - it comes from creating them. When everyone else zigs, dare to design a giant monogrammed scaffold that touches the sky. https://lnkd.in/e6kWnppV

Construction photography: A worthwhile investment for any project size. Here’s why: 1. Marketing Advantage: Professional construction photography elevates your company’s marketing efforts, regardless of project size. High-quality images showcase your craftsmanship, attention to detail, and dedication to excellence. They serve as powerful marketing tools, attracting clients and setting your business apart from the competition. 2. Documentation and Progress Tracking: Whether you’re building a skyscraper or a small residential property, documenting the construction process is crucial. Professional construction photography provides a visual record of each stage of the project, aiding in progress tracking, timeline management, and quality control. It also serves as valuable documentation for future reference and potential disputes. 3. Building Trust: Transparency is key in the construction industry, regardless of project size. Sharing professional construction photos with clients instills trust and confidence in your abilities. It demonstrates your commitment to open communication, showcasing the progress and quality of your work every step of the way. 4. Enhanced Communication and Collaboration: Clear communication is essential for successful construction projects, regardless of their scale. Professional construction photography facilitates effective communication and collaboration between stakeholders, including clients, contractors, and subcontractors. Visual documentation ensures everyone is on the same page, minimizing misunderstandings and maximizing efficiency. Investing in professional construction photography is not just a luxury reserved for large corporations; it’s a strategic investment for businesses of all sizes. It enhances marketing efforts, aids in progress tracking, builds trust with clients, and improves communication and collaboration. So, whether you’re tackling a towering skyscraper or a modest renovation, consider the invaluable benefits that professional construction photography can bring to your business. #solopreneur #photographer #yeg #construction #commercialphotography #womeninbusiness #edmonton #crane #marketing #contentstrategy

A brand’s visual design, look, and feel are shaped gradually over time. The way we see and interact with visual elements influences the next step in the journey with a brand. Working across design and photography, this understanding helps guides the design I craft and the photographs I take. When building a visual brand, remember that it’s an evolving process that grows and strengthens with time. Enjoy the process… #branding #design #creative

Von Siebenthal Photography Marcel Wyss • 1950 • CH At first glance, what looks like a camera shutter, which makes sense for a photography brand but the way the lines come together to form a sort of "S" in the middle it's subtle, smart! There's something really satisfying about how clean it is, everything is just so neat and perfectly aligned. It’s a great example of how simple designs can still be super effective. What do you all think? Tom Green Keith Murgatroyd • 1982 • UK The logo's strong geometric shapes and the interplay between the letters 'T' and 'D' create a visual harmony that's both eye-catching and meaningful. Designed in 1982, this logo has aged like fine wine, maintaining its appeal and significance in a fast-paced world where design trends come and go. It's a reminder that great design is indeed timeless. No introductions needed... The iconic Motorola "Batwing" logo, designed in 1952 by Morton Goldsholl features a bold, stylized "M" that resembles a pair of wings, or a batwing, within a circular boundary. The sharp angles and symmetry convey a sense of precision and reliability, fitting for a telecommunications company that was at the forefront of technology. The Motorola logo has become one of the most recognizable logos in the technology sector. Its distinctive shape and simplicity have made it easily identifiable, which is crucial for brand consistency over time. the Motorola logo is a powerful example of effective logo design. It successfully encapsulates the brand's identity and has stood the test of time as a symbol of innovation in the telecommunications industry #LogoThoughts #VintageLogo #PhotographyDesign #GraphicDesign #OldSchool #VonSiebenthal #Motorola #LogoDesign #IconicLogos #GraphicDesign #BrandIdentity #MidCenturyModern #MortonGoldsholl #DesignHistory #Telecommunications #MinimalistDesign #BlackAndWhite #LogoInspiration #DesignReview #VintageDesign #Branding #TimelessDesign #ClassicLogo #TechnologyBrand #DesignAesthetics #SymmetryInDesign

Hiiiiii friends! We've all watched the DIY makeover home shows, where the novice designers get crucified by three judges for placing a teeny tiny armchair in a large empty space. Having a versatile set of logos in your branding is kind of the same thing... but honestly not as scary, I promise. You might have heard the terms primary logo, secondary, brand mark, etc etc - these all refer back to the different types of logo variations you can get from your designer. They each play a pretty cool part in carrying your brand seamlessly across the print and digital spaces you'll come across in your business life. And they all help in making your brand look amazing. Let me explain using the branding we did for Leah Hoskin Photography via the blog here: https://lnkd.in/gWJhg2rb And let me know if this is helpful. I'd love to know! Kelly x . . . . . #brandidentity #growyourbrand #womeninbusiness #graphicdesignernz #branddesigner