When I left Corporate America to start my own consulting business.
I made a big mistake.
❌ I tried to market all of my strengths and skills to as many people as possible.
(Hoping to get hired for any project that came my way)
❌ I was spreading myself too thin, competing with everyone.
(And undervaluing my services)
→ Then I learned about productizing services.
This is the process of turning your services into a standardized offer.
That solves a specific problem for a specific audience.
Productizing services changed everything for me.
It helped me to:
✔️ Narrow down my niche and target market
✔️ Create a unique value proposition and brand identity
✔️ Streamline my processes and systems
✔️ Increase my revenue and profitability
✔️ Build trust and authority with my clients
Have you tried productizing your services?
What challenges or benefits did you experience?
Let me know in the comments below. 👇
And if you want a deeper dive into what productizing services is all about, check out this YT video I recorded for you: https://lnkd.in/e3-P_cKs
🏝
Mari maju bersama
1moIt’s inspiring to know that you’re also motivated to learn