Narrowing down your niche is a game changer. When you focus on solving a specific problem, you position yourself as the go-to expert in that area.
Strategic Growth Partner | B2B Revenue Scaling Expert | Former Managing Director at U.S. Chamber of Commerce | Helping MSPs and B2B Services Scale to $30M+
When I left Corporate America to start my own consulting business. I made a big mistake. ❌ I tried to market all of my strengths and skills to as many people as possible. (Hoping to get hired for any project that came my way) ❌ I was spreading myself too thin, competing with everyone. (And undervaluing my services) → Then I learned about productizing services. This is the process of turning your services into a standardized offer. That solves a specific problem for a specific audience. Productizing services changed everything for me. It helped me to: ✔️ Narrow down my niche and target market ✔️ Create a unique value proposition and brand identity ✔️ Streamline my processes and systems ✔️ Increase my revenue and profitability ✔️ Build trust and authority with my clients Have you tried productizing your services? What challenges or benefits did you experience? Let me know in the comments below. 👇 And if you want a deeper dive into what productizing services is all about, check out this YT video I recorded for you: https://lnkd.in/e3-P_cKs 🏝