indu’s Post

In an era where beauty products flood the market, building a long-lasting, authentic brand has never been more challenging. As Sarah Koch, General Manager of OLEHENRIKSEN at Kendo Brands, Inc. Brands, explains, “This is the most saturated time in history for beauty, and it makes you realize how hard it is to have a [long-standing] brand. OleHenriksen specifically was 40 years old last year. You have to be true to your core as a brand, but then you have to continue to evolve with the consumer so that you’re relevant to where he or she is in their life.” #BeautyBrands #BrandAuthenticity #ConsumerTrends #SkincareEvolution #KendoBrands #OleHenriksen #BeautyIndustry #MarketingInnovation Read more at: https://lnkd.in/dm-fP8_A

Ever wonder how beauty/wellness brands are able to claim that their product 'reduces wrinkles in just three weeks'? It all begins with us at Prestige Testing. We're here to put your products to the test, ensuring your claims are validated and your product gains consumer trust. If you’re a brand looking to put your products to the test, head to https://lnkd.in/eH-fPCE5 to inquire. #PrestigeTesting #SkincareSolutions #PuttingBeautyToTheTest

How did hair brand amika boost its YOY sales by 37% SVP of Global Marketing & Creative Kelley Martin pulled back the curtain at the DPAA. https://lnkd.in/gbCZU9h8

As consumers increasingly seek products that feel personal and unique, charms add an interactive and customizable layer to traditional beauty offerings. Whether it’s a luxury lipstick adorned with a bespoke charm or a skincare bottle with an accessory that doubles as jewelry, these innovations invite a deeper bond between the brand and the consumer. From a buying perspective, this trend speaks volumes about the power of storytelling and the importance of multi-sensory experiences in retail. In a saturated market, the appeal of charms isn’t fleeting—it’s an opportunity for brands to stand out and create lasting impressions. For me, this trend underscores the value of creative problem-solving and data-backed insights in curating products that delight while driving brand loyalty and as a buyer this product selection would definitely make your collection stand out amongst the sea of products out there. How do you see personalization shaping the future of beauty and fashion? Would love to hear your thoughts! #BeautyTrends #TrendForecasting #Personalization

First Show as an Exhibitor: A Hot Mess or the Next Big Step? Attending The Beauty Show as an exhibitor for the first time was a masterclass in chaos, at least from my perspective. Spoiler alert: it wasn't quite the picture-perfect experience I had imagined! The real joy came from meeting vendors, suppliers, retailers and, best of all, new customers. Watching the buzz at the show only confirmed one thing: the UK market is calling and MaGéAu Naturel is ready to answer. Yes, we're already available for delivery in the UK, but here's the kicker: soon MaGéAu Naturel will be gracing the shelves of UK retailers and online shops on the other side of the Channel. So you might want to keep an eye out... Want to be part of the movement before everyone else? Stay tuned, big things are coming your way! #personalgrowth #skincare #haircare #beauty #b2b #retail

How did hair brand amika boost its YOY sales by 37% SVP of Global Marketing & Creative Kelley Martin pulled back the curtain at the DPAA. https://lnkd.in/eQCwBvcM

How did hair brand amika boost its YOY sales by 37% SVP of Global Marketing & Creative Kelley Martin pulled back the curtain at the DPAA. https://lnkd.in/e87wfqMu

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