Infillion’s Post

Brands are doubling down on mobile-first strategies for the holiday season - streamlining shopping, adding quick-pay options, and cutting checkout friction to keep up with multitasking shoppers and growing mobile use. What strategies are you seeing brands use to gain traction? Let me know in the Comments below 👇 #Retail #HolidayShopping #eCommerce #Commerce

Retail media's popularity is driven by the need for brands to reach consumers close to the point of purchase, so their ads arrive in the relevant context. "When in-store retail media is done right, it adds value to the customer experience", we discussed at IBT Media. "Ads don't have to be intrusive or annoying. We've seen highly positive responses to ads that remind a customer about a specific promotion when they are located in the relevant part of the store." Discover how effective retail media can enhance customer experiences and drive sales ➡️ https://bit.ly/3VpALKS #retailmedia #smartcart #shopperexperience

Did you know that 80% of consumers are more likely to buy from brands that offer personalized experiences? Yet, 60% of e-commerce sites need to optimize their search features, resulting in missed opportunities. Start personalizing your store with hashtag #Convertopia’s freemium plan today and optimize your store for the holiday season! Want to learn more? Check out our latest blog post on how personalized search can boost your holiday sales here. https://shorturl.at/V97T8 #eCommerce #Personalization #searchoptimization #holidaysale #onlineshopping #customerexperience

Social shopping drives sales from GenZ and millennials more than any other traditional channel. Learn how online retailers can leverage social and interactive #shopping to boost revenue and gain market share with younger consumers. Find out more: https://bit.ly/3SFvY50

How Gen Z is Shaping the Future of eCommerce 🌟 Gen Z isn’t just changing the way we shop—they’re revolutionizing it! As digital natives, their mobile-first, values-driven, and interactive approach to shopping is transforming #eCommerce in exciting ways. From social commerce to personalized experiences and a demand for sustainability, Gen Z is setting new standards this season. 🛍️📱 Wondering how your brand can stay relevant? Check out our latest blog on Gen Z’s shopping habits and how Pluugin can help you connect with this powerful consumer group. Read the full blog 👉 https://lnkd.in/gD8wPcjH #eCommerceTrends #GenZShopping #SocialCommerce #DigitalMarketing #Pluugin

It is never too early to talk about Holiday Season shopping. 👉🏽 Bazaarvoice's 2024 Global Holiday Season Consumer Behaviour Report offers insights into holiday shopping dynamics 👉🏽 Online shopping in the US surpasses traditional mall experiences during the holiday season 👉🏽 US shoppers start holiday gift shopping early, with a significant percentage beginning as early as August 👉🏽 Online retail stores are the most popular choice for US shoppers, followed by in-store shopping 👉🏽 Video format is the most effective in capturing shoppers' attention during the holiday season 👉🏽 Preferences for social media content during the holiday season are split, with a significant percentage not seeking out creator content at all

Plot Twist !!!! Turns out younger shoppers aren't as digitally obsessed as predicted! New data shows nearly half of them are heading back to physical stores this season. Meanwhile, older shoppers are quietly mastering their desktop shopping game at higher rates than any other generation. Who's the real digital native now? #holidayshoping #digitalretail #millenials #genz #boomers #digitalcommerce

The consumer journey is no longer a clean top-to-bottom funnel. It is very nuanced, and marketers must adjust to this reality. Consider this from the article: 60% of consumers in surveyed markets are taking six or more actions before deciding to buy a brand or product that’s new to them, including: - Comparing the price of similar brands or products (80%) - Searching online for reviews and information (75%) - Visiting the brand’s or product’s website or app (67%)- - Going to see the product in-store (66%) - Checking online retailers and marketplaces for info and reviews (60%) - Checking the return policies (60%)" 60% of consumers in surveyed markets are taking six or more actions before deciding to buy a brand or product that’s new to them, including: Comparing the price of similar brands or products (80%) Searching online for reviews and information (75%) Visiting the brand’s or product’s website or app (67%) Going to see the product in-store (66%) Checking online retailers and marketplaces for info and reviews (60%) Checking the return policies (60%) https://lnkd.in/e7FivXms #oodle #digitaladvertising

Thanks to a recent post from Acosta, I ran across this insightful article by Elizabeth Wang at Google. The study found that 60% of consumers in surveyed markets are taking six or more actions before deciding to buy a brand or product that’s new to them, including: 🔎 Comparing the price of similar brands or products (80%) 🔎 Searching online for reviews and information (75%) 🔎 Visiting the brand’s or product’s website or app (67%) 🔎 Going to see the product in-store (66%) 🔎 Checking online retailers and marketplaces for info and reviews (60%) As interesting, consumers are even more likely to have done research when purchasing from a brand that they’ve purchased from before than they are from a new brand. Are you shoppable and retail ready at every digital touchpoint, channel and path to purchase? #pricespider #shoppable #digitalshelf #connectedcommerce