Infillion

Today, we are proud to unveil IDVx, the first-to-market scalable interactive video solution designed to maximize engagement! With TV viewership shifting fast from linear to digital, advertisers need new tools to capture attention and drive results. IDVx leverages Infillion's interactive creative expertise to provide a solution that delivers on performance, engagement, and ROI. 🎯 What makes IDVx stand out: ✔ Scalable video ads with real interactivity – far beyond a click-out – that engage audiences across desktop, mobile, and CTV. ✔ Creative solutions delivered in under one week, optimized for impact. ✔ Unparalleled data precision for targeting the right audience at the right time. Discover how IDVx can help your brand achieve its goals: https://bit.ly/idvx24 #Infillion #DigitalAdvertising #CTV #InteractiveAds #MarketingTechnology

Infillion is thrilled to welcome Jeff Zito, SVP Client Partnerships, and Collin Korab, VP Client Partnerships, to our growing team. Based in Chicago, their combined decades of expertise in adtech and CTV will be key as they expand our presence in the Central region. We're so excited to have you on board, Jeff and Collin! https://lnkd.in/eVB8ZdJ7

🔮 What does 2025 have in store for ad tech? 🔮 Yes, there will definitely be a lot more talk about AI -- especially as 86% of advertisers report they're already using AI-enabled tools on the job. But as generative AI matures, the ad industry is going to be facing newer and bigger challenges, like the realities of consumer backlash against AI-generated ads and the environmental impact of this technology. Read about this and more in Infillion creative strategist Elle Harrigan's roundup of our top 5 ad tech predictions for 2025. https://lnkd.in/e6tCi-gn #2025predictions #adtech #trends #advertising #AI

Every now and then, we like to share a success story from TrueGiving, our employee-led initiative to put Infillion's resources -- from our creative expertise to our reach across premium publishers -- to work in support of nonprofit causes. This time, it's a special one because Matt Liebhaber from our Client Partnerships team introduced us to Experience Camps for Grieving Children, where he'd been volunteering every summer since 2017. We worked with Experience Camps to build awareness through interactive video ads and rich media display units, driving nearly 4x more brand lift than is standard for the nonprofit vertical. Read the campaign recap from Izzy Stanish on our blog, and learn more about this organization that's changing the lives of children who've experienced family loss. https://lnkd.in/esWcKHsk

The National Football League (NFL) playoffs don't start for nearly another month. But if you're a media buyer, you've been thinking about Super Bowl LIX for months now. And maybe you're wondering about the intense need to prove ROI on that expensive ad you just bought. Especially since even on game day, viewers' attention isn't always in one place... 🏈 80% of live sports viewers use their cell phones while watching 🏈 71% of viewers turn to social media while they're watching live 🏈 And yet, 25% of Super Bowl viewers say they're more excited about the ads than the game. Turn second-screen distractions into brand opportunities with Infillion's Super Bowl Digital Amplification Package. Our team can work to bring rich media ads to viewers' phones that can accompany your Big Game commercial, whether you're advertising nationally or regionally. Learn all about it from senior creative strategist Nikki Koppers (who not-so-secretly hopes the Kansas City Chiefs win again). And then reach out to the Infillion team to learn more. #sportsmarketing #superbowl #superbowlLIX #connectedTV https://lnkd.in/geq9zeCe

*12 Questions You Should Ask Your DSP* Choosing how to buy media is not as straightforward as it once was. The right demand side platform (DSP) can make or break your media strategy. In today’s rapidly evolving digital landscape, choosing a DSP is about more than just buying media—it’s about building an advertising ecosystem holistically.  In our whitepaper, we identify 12 essential questions that advertisers should be asking their DSPs. Among them… 💡 Are there any hidden fees or additional charges? 💡 How user-friendly is your platform for various skill levels? 💡 Would you consider your identity solutions to be future-proofed?  💡 What level of service can I expect? These questions ensure your DSP isn’t just a tool, but a partner in achieving your goals. Download our whitepaper here and learn more. https://lnkd.in/ecukZC7j #programmatic #dsp #adtech

We're honored to host Festival of Media's North America Awards jury at Infillion's NYC office this week! Celebrating the best in media strategies, FOM is one of our favorite award competitions of the year. Looking forward to seeing many clients, partners, and friends at the ceremony on Friday, where our work with PHD and Porsche Cars North America is a finalist...

This holiday season, consumers are shopping earlier, shopping later, and getting savvier. With nearly half starting in November and 60% still buying last-minute, advertisers face a unique challenge: standing out in a crowded marketplace while providing real value. Infillion’s TrueX engagement ad technology makes this easier with Live Price Check. Powered by SmartCommerce Click2Cart, this feature turns shoppable ads into dynamic shopping hubs. It ensures users see accurate, in-stock inventory at nearby retailers, letting them add products to their cart in a single click. With inventory updates in real time, Live Price Check prevents negative experiences caused by out-of-stock items and doubles click-through rates on average. It’s all about creating seamless, stress-free shopping journeys for your audience. This holiday season, meet your consumers where they are—online, in-store, and on mobile—and make shopping a little more joyful. Learn more about how Infillion is driving innovation in holiday advertising: https://bit.ly/3OiymNr #Infillion #HolidayAdvertising #TrueX

Think gift cards are a holiday “cop-out”? Think again! According to the National Retail Federation, gift cards are the most-requested item on consumers’ holiday wish lists. But how often do we see retailers truly promote them as ideal gifts? Here’s why it’s time for advertisers to think differently: 1️⃣ Consumer Convenience: With 57% of shoppers choosing online shopping, and 49% waiting until December to buy gifts, gift cards offer the perfect, stress-free solution for last-minute shoppers. 2️⃣ Revenue Opportunity: In 2023, Americans left $23 billion on unused gift cards. That’s low-cost, high-margin revenue waiting to be tapped, especially with digital options. 3️⃣ Ease and Choice: A gift card empowers consumers with choice while keeping holiday shopping easy and convenient for everyone. Infillion’s ShopX ad units make it seamless to add products, like gift cards, directly into a user’s shopping cart from an ad—streamlining the path to purchase. Don’t just meet consumer needs; anticipate them. Gift cards are the present your audience actually wants. Make it easy, make it memorable. Find out why holiday gift cards are on consumers’ wish list in Brian Cullen’s blog: https://bit.ly/48X2Xtk #GiftCards #HolidayMarketing #Advertising #ShopX #Infillion

Meet Infillion’s IDVx– a next-level interactive video experience that raises the bar for consumer engagement. With innovative, best-in-class creative and robust data and measurement capabilities, IDVx isn’t just a video; it’s an experience that audiences love to engage with. See how we’re driving real results through content that captivates and performs. #Infillion #IDVX #InteractiveVideo #AdTech #Engagement