The Business Confidante’s Post

✨️ Creating a Premium EXPERIENCE is the Cornerstone to Providing a Premium Service ✨️ Last Thursday night, I had the pleasure of attending the Breitling "Caviar and Cronographs" event. The French caviar was sublime & Breitling's collection breathtaking. But as impressive as they were, what truly set the evening apart wasn’t the offerings themselves. It was the experience. Warm smiles greeted me at the door, and conversations were rich & meaningful whilst light & bright. Every detail, from the quality of service to the effortless connections, whispered "premium." This is the cornerstone of a premium offer - it’s not just about having an exceptional product or service. What transforms it into something unforgettable is the client experience. A premium experience is one where every interaction is infused with care, precision, & thoughtfulness. It’s about how your clients feel seen, valued, & connected. It’s about the small details... ✨ A seamless onboarding process. ✨ Genuine engagement & relationship building. ✨ Anticipating needs & exceeding expectations. If you want to elevate your disability service business, focus not just on what you provide but on how you provide it. People may come for your product or service, but they’ll stay - & rave about you - for the experience. Is your client experience unforgettable (for all the right, premium ressons)? Or could it use a little extra sparkle? Thank you Linda O'Connell of BREITLING Pacific Fair, GC & Paul Tonkin of Aptnet Gourmet for carefully curating space, place, people, service & product to provide a sensationally premium event 🙏🏼 See you at the next, if not prior x (A night worth revisiting upon the receipt of event pics from the Breitling team - thank you, Linda) Megan Savill The Business Confidante #ClientExperienceMatters #PremiumService #PremiumBusiness #AttentionToDetail #ElevateYourBrand #AlignToSucceed

“We’re not a generation, we are a target market”. A line from the song ‘Advert Soundtrack’ by Will Varley. An obscure lyrical reference I know but as a marketer, it always makes me smile, as there is a hint of the truth in it. Most things that we are engaging with are trying to shape our perceptions of a product, service, person or place for a reason. I really enjoyed talking about the importance of perceptions and brand in place marketing at the Celebrate Chesterfield event. Perceptions are so important to attracting visitors, attracting investment and attracting people to an area to live, study and work. Perceptions are of course owned by each and everyone of us, and whether they are based in fact or not they are our own reality. We see and hear this a lot around places, both positive and negative! (but that is a whole different post of its own). To influence perceptions we must consistently tell our place story. It has to be distinctive and rooted in the place. It also has to be authentic and relate to our target markets. If we get this right generations will choose to live, work, visit and invest in Chesterfield and also help us reach our target markets as ambassadors of the area. #LoveChesterfield #Chesterfield #Place #Brand #Marketing. #Celebrate24

The Secret to Building Lasting Business Relationships: It Starts with a Gift. When G2 approached us to craft the perfect corporate gift, we knew it had to be something that resonates with their values while leaving a lasting impression on their recipients. Here’s what we curated for them: 🎁 Customized Luxury Box—a stunning presentation that reflects premium quality. 🖋️ Faux Leather Diary—a blend of elegance and utility for everyday inspiration. 🍫 Almond Rock Chocolates and Smoor Chocolate-Coated Nuts—luxurious treats for indulgence. 🔌 Multiport Cable—practicality meets innovation, keeping connections alive. 🌡️ Temperature Display Flask—a modern, functional addition with a touch of style. At [Your Company Name], we specialize in creating bespoke gifting solutions that elevate brands and build connections. Working with G2 to bring their vision to life was an absolute pleasure, and we’re proud to see these gifts making an impact. Looking to make your brand unforgettable with personalized corporate gifts? Let’s connect! #CorporateGifting #LuxuryGifts #BespokeSolutions #BuildingConnections #BrandImpressions

Discover endless possibilities with StoreEvent.com! 🎉 From organizing events to promoting your business, we’re here to help you shine at every gathering. #StoreEvent   #EventPlanning   #BusinessPromotion   #EventOrganizing   #Gatherings   #PlanYourEvent   #EventSolutions   #HostWithEase   #EventResources   #SuccessEvents

BREAKING NEWS! Outdoor Industry Organization Adds Second June to Calendar RENO, NV — In a groundbreaking move, the Outdoor Industry Organization  (OIO) announced today the addition of a second June to the calendar. This unprecedented change is intended to accommodate the growing number of outdoor-related trade shows that traditionally take place during this month.   "June has always been the cornerstone for our industry," said OIO President Jill Smith. "By adding a second June, or Double June, we can ensure that every event gets the attention it deserves without forcing retailers and manufacturers to choose between them.”   Retailers are enthusiastic about the change. "I’ve always felt like I needed to clone myself to attend all the important shows in June," said John Buyer, owner of Mountain Gear. "Now, with two Junes, I can properly allocate time to each event, such as not attending early morning speaking events.”   Industry executives are equally supportive. "This decision reflects our industry's commitment to growth and innovation," remarked Jane Black, CEO of Adventure Co. "Having a second June allows for more networking, product launches, and educational opportunities, and bulk discounts on pallets and shipping expenses.” However, not everyone is thrilled with changes. The Gregorian monks, the historical custodians of the calendar, have expressed their displeasure. Brother Anselm, a spokesperson for the monastic community, voiced their concerns. "The calendar is a sacred construct, perfected over centuries. Adding an extra month disrupts the natural order and trivializes our heritage." Full story at link in comments. #outdoorindustry #tradeshows #retail

👇 👇 👇 RELATIONSHIPS: “We value long-lasting partnerships.” “We build meaningful collaborations.” It’s a common refrain, but when it comes to client-agency relationships, many firms fall back on purely transactional interactions—despite their lofty website claims. That’s why it’s refreshing to work with Marriott Harrison, who truly live up to their promises. Over the past 2.5 years, we’ve completed 500 projects together, shaping and strengthening the firm's brand identity. That’s something worth celebrating! #powerofcollaboration #brandingtogether #addingvalue

👩🏽👨🏿👵🏼👩🏻 Representation Matters 🌈 Consumers want to engage with brands that they connect to. Representation should extend beyond marketing campaigns. It should reach Franchise partners & teams behind the counters. Representation should go beyond race and gender. It should include other factors that contribute brand culture & overall consumer experience. Things like… 👉🏾 Values; How does your brand demonstrate that team work valued over individual performance? ✨Create more opportunities for Collaboration, not just competiton. 👉🏾 Greetings; In some cultures eye contact & smiling is reserved for greeting people you know, not first time encounters. ✨ Take time to learn about the cultures of the people representing your brand. Work together to close the gap on delivering awesome brand experiences. The more you know, the more you grow. 👉🏾 Language; It can feel extremely exclusionary when you can’t understand the communication around you. ✨ Ensure policies and communication around expectations for language include the Team member & Franchisee experience too. They deserve the same respect and treatment as customers. 🤝🏾 Franchisors and Franchisees that work together, can better understand their local markets AND have more meaningful connections with the communities they serve. #HOTperspectives #FranchiseFridays #DiversifyFranchising

Maximize your trade show success with a custom-designed exhibit that aligns with your brand and goals., "#CustomExhibits #ExhibitDesign #BusinessGrowth #TradeShowSuccess"

It was our first time to do corporate headshot sessions for a sales conference in this hotel. We’ve never seen a chandelier that’s THIS LOW but it looked fantastic. Sales meetings or conferences are great opportunities to update your company website photos. Learn how Identity Headshots can help you update your team’s headshot photos by clicking on the link: https://lnkd.in/gXg84VzK #marketingnz #brandingnz

Maximize your trade show success with a custom-designed exhibit that aligns with your brand and goals., "#CustomExhibits #ExhibitDesign #BusinessGrowth #TradeShowSuccess"