🌟 Reflecting on Press Gazette's Media Strategy Network NYC 2024 🌟 Last week, InsurAds proudly sponsored this annual, invitation-only event that brings together senior media executives where we were all engaged in #insightful discussions on the future of the #media industry. Key Sessions & Topics: 1️⃣ Transforming Time Inc.: A powerful session featuring Jessica Sibley on TIME’s evolution, including: > Transitioning to a B2B revenue model. > Embracing AI and algorithm-driven innovation. > Removing paywalls to enhance audience reach and trust. 2️⃣ Media Leadership Strategies for 2025: A panel of industry leaders tackled: > Growth opportunities in 2025 (audience and commercial). > Evolving relationships with platforms like TikTok, OpenAI, and Google. > Ensuring quality journalism thrives amidst disruption. 👥 Panelists included such leaders as from Sherry Phillips @ Forbes, Sheryn Weiss @ Dow Jones, Ariscielle Novicio @ New York Post, and Jonathan Roberts @ Dotdash Meredith InsurAds hosted a thought-provoking roundtable discussion on: "Using real-time data to capture more value from our audience" were we discussed and shared insights on key challenges such as: 💡 How are you increasing revenue in the attention economy? 💡 Are you monetizing user interactions without compromising reader experience? 💡 How do you sustain engagement in a fragmented attention landscape? 💡 Is your ad monetization approach transparent, sustainable, and data-driven? Congrats to Dominic Ponsford, Charlotte Tobitt, Donna Galbraith, Richard Jamieson, and the Press Gazette team for making this event a phenomenal platform for collaboration, and we’re energized to continue driving #innovation in the #attentioneconomy. Let’s keep the conversation going—How is your organization capturing value and driving engagement in today’s media environment? #AttentionEconomy #AttentionMetrics #AttentionData #TimeandAttention #AdTech #DigitalAdvertising #MarketingInnovation #MarketingInsurance
Last Thursday Press Gazette held our second Media Strategy Network USA event in New York. Over 100 senior executives came together to discuss hot topics for publishers across nine rotating roundtables. The event also included two fireside chats with Jessica Sibley, CEO, TIME and Ben Smith, Co-founder, Semafor, as well as a leadership panel discussion on strategies for 2025. A big thank you to our event sponsors: Brand Metrics, Clipcentric, Inc., EXCO, Flip-Pay, Glide Publishing Platform, InsurAds, Labrador CMS, Miso, Inc.,Pugpig, Q5, Stibo DX, SWNS Media Group UK, WordPress VIP; and to our event partners: Brand Newsroom LLC, BURT., Stagwell, Factor Eleven, UK Advertising. For more information about this and upcoming events: https://lnkd.in/dgST5WFu #PressGazette #publishing #PGMediaStrategyNetworkUSA #PGEvent
Chief Revenue Officer at Forbes
5dGreat opportunity- thanks for having me and my fellow panelists