PureLinq

Brand mentions most likely impact your site's ability to rank in the top 3 of Google. The PureLinq research team and I are analyzing the top-ranked sites across several categories and have found a strong correlation between brand mentions, brand search volume and the number of keywords a site ranks for in the top 3 of Google. The chart in the impact is for cybersecurity specifically. Important insights: - Sites with a higher count of top 3 rankings tend to have higher brand mentions - No sites ranked in the top 3 without brand mentions - Sites with a low count of brand mentions can rank in the top 3 for focused keyword categories, event for competitive keywords Does anyone have insights or thoughts on this? What topical categories should I examine next? I'm working on finalizing the study across top keyword categories. If you want a link to the study, just request it in the comments. Chart data: Cybersecurity niche only. Y-axis = Count of brand searches X-axis = Count of brand mentions Bubble = Count of keywords ranked in the top 3, excluding brand keywords Charts: - First chart: Excludes sites with more than 2M brand searches - Second chart: Has all data from study, including large brands Data was pulled using Semrush's API and Ahrefs's content explorer and API. #seo #brand #cybersecurityseo #digitalpr

Trustworthy content – is your brand making it (or faking it?) My guest, Kevin Rowe, of PureLinq, appreciates its value, especially in a world where AI-generated content (which may or may not be trustworthy) is becoming more prevalent. #digitalpr #seo #earnedmedia #ai

PureLinq is launching a new course for digital marketers who want to learn more about integrating PR & SEO into a unified digital marketing strategy. We are launching a pilot program for a small group of digital marketers and SEOs. Learn more about the course and apply to see if you qualify. https://lnkd.in/eKDtyxwp

Integrate PR & SEO with topic tours. A PR topic tour aligns both on-page and off-page content around a single idea, then creates a funnel from media to search engine to website. This idea is a high-impact but uncommon hack to drive brand search volume in Google. https://lnkd.in/evBY8jTQ

PR for SEO is on the rise. PR SEO is not just about link building, but it sure is a major benefit. #linkbuilding #prseo #prlinkbuilding https://lnkd.in/e-dEpJ4H

PureLinq has been engaged in enterprise digital PR that attracts links and brand mentions since 2018, but now we are updating the site for a fresh look. Here's what we do: https://lnkd.in/eUXuwjBp

The last few years were a rollercoaster, with trying to launch an AI smart kitchen. But over the last year, I've been back to speaking about digital PR for SEO for PureLinq again. My first conference talk of the year is at Pubcon in Las Vagas, explaining how to integrate digital PR and SEO to build a strong link profile, but also influence buyer behavior. More details to come. Hope to see you there.

#AI startups that want to generate media coverage and organic traffic should develop data campaigns around topics discussed at the World Economic Forum in 2024. The WEF can drive media trends. Quick tips for AI startups: - Identify AI trends from the WEF, like the large interest in operations automation in the chart below. - Conduct research and tell a visual story from 10k statements to identify revenue, expenses or investments in AI tech. - Create a keyword list around the topic and data. - Use the keyword search in SparkToro's new V2 to find journalists and content creators, segmenting the list by journalist or site topic. Create 5+ topic segments. - Create 3-5 pitches and experiment with angles to uncover communities that are that the pitch resonates with. Run multiple experiments for 3-5 months. Not familiar with data campaigns in digital PR? A data campaign uses primary research or publicly available data to gain insights into a topic that is relevant to both your target personas and media trends. The company's experts provide media commentary to uncover actionable insights. Then, pitch the data and expert commentary as a story idea to the media. This method tends to yield brand mentions and links, but can also generate brand search for the expert's or company's name. This method is the cornerstone of my approach to digital PR. #seo #digitalpr #datacampaigns