IAB Southeast Asia and India’s Post

🚀 Retail Media Networks are transforming SEA & India's $1.3T digital economy—ready to harness their full potential? We’re thrilled to announce the launch of IAB Southeast Asia and India's new whitepaper, Harnessing Retail Media Networks (RMNs), featuring insights from TikTok’s Head of Growth Partnerships, Vera Wang! This guide dives into how RMNs are transforming digital advertising—from enhancing brand recall to driving conversions. Discover how TikTok is empowering brands with data-driven personalization, shoppable livestreams, and cross-platform measurement to engage millions across SEA. 👉 https://bit.ly/3ZmzV2W Many thanks to Miranda Dimopoulos for letting TikTok be a part of this exciting opportunity! #RetailMediaNetworks #DigitalAdvertising #TikTokForBusiness #IABSEAIndia

I’m thrilled to share the latest whitepaper I co-edited with industry thought leaders from the IAB Southeast Asia and India Retail Media Network Council! This collaborative effort decodes full-funnel strategies for engaging Southeast Asia and India’s dynamic digital consumers. Being part of this journey has been a privilege, and I’m excited to spotlight some of the key insights, especially from my perspective on TikTok’s role in the retail media network space: 🚀Retail Media Networks (RMNs) as Game-Changers: Platforms like TikTok, Carousell Group, Flipkart, foodpanda, and Grab are consistently dominating app store rankings, demonstrating the immense opportunity they offer to marketers. These RMNs empower brands to connect directly with millions of shoppers across the region. 🚀TikTok’s Full-Funnel Impact: TikTok’s innovative features like live streaming and short-form video aren’t just driving lower-funnel KPIs like conversions; we’re also excelling in top-funnel metrics like brand awareness and consideration. 🚀 The Power of "Brandformance": Bridging branding and performance has proven to be a winning formula. TikTok Shop empowers brands to create a seamless consumer journey within our closed-loop Shoppertainment ecosystem. A special shout out to my fellow council members: Emir Caglayan (Mindshare), Aniko Andras (Meta), Abhinav Mehra (GrabAds), Nathalie Pellegrini (GroupM Nexus), Jennifer Marquet-Béraud (GroupM), Ryan Pham (Google), Prasetyo Nurramdhan (The Walt Disney Company), Suvidha Bhatia (Criteo), Fai-keung N. (The Trade Desk), Khin Mu Yar Soe (Pubmatic), Meghna Apparao (Meta), Vineeth Kallarakkal(The Walt Disney Company), Warish Jain (GrabAds), Boram Ku (AppLovin), and Aileen Chua (RTB House) Maria Hashmi (Unilever) Last but not least, a massive thanks to Miranda Dimopoulos for having us in 2024! #iab #retailmedianetwork #commerce #tiktok #tiktokforbusiness #livestream #creator #fullfunnel #marketing #digitalmarketing

Retail media —  the new black for advertising! First, Search ruled, then Social. And now — welcome to the RM era. Industry reports predict that global spending on retail data analytics will reach $200 billion by 2026. Of this amount, the UAE alone is expected to contribute $5.5 billion! So what makes retail media so powerful and appealing? Retail media uses the retailer's ecosystem — websites, apps, and physical stores — transforming all those platforms into a potential ad space. Customers shop on a platform, making up their minds there, leaving their first-party data there, and paying there → For the advertisers, it means easily targeting the high-intent audience with the highest precision and personalization and tracking ROI at the same time! For the advertisers, it means reaching in-market audiences by leveraging first party data. No wonder global retail media advertising revenues are predicted to rise by 60% from 2023 to 2026. That's a faster rate than the combined growth of search and social digital advertising waves! We at Yango Ads are following this trend closely and preparing cool content about RM that will be sharing in upcoming weeks. So, if retail media is still new to you, join the Future of eCommerce Catch-Up today , Prerna Rajasth Rijhwani will share how retail media can create new revenue opportunities for retailers

We must take a very careful approach with Retail Media, and not just embrace the "Retail Media as a full funnel" narrative offered by, you guessed it, retail media vendors. Retail Media has proximity to POS, data and audience. But, we still need to bring everything back to sound marketing and advertising principles when deciding if Retail Media is the right solution. 🙋 What are our broader marketing and advertising objectives?  🙋 Are we looking to go after the 95% out of market or the 5% of those in market? 🙋 Are we targeting the wider category or a segment therein? 🙋 How can we measure the incrementality of the channel to our wider mix? 🙋 How can we account for the the cross channel effects of how one channel impacts another? 🙋 How do we balance efficiency with effectiveness? 🙋 How do we ensure (or at lease maximise) alignment of incentives between vendor and brand? 🙋 How do we ensure transparency of transaction? Generally, I would argue if you're looking to target in-market audiences and tight segments, Retail Media has a strong role to play. Brand buys targeting category/out of market audiences needs to be approached with caution. For example, buying BVOD through a retail media network may make sense for one brand/campaign, but not for another. Retail Media networks are moving up funnel to make more money, and that's entirely within their right to do so. But that's their incentive, not yours. #retailmedia #advertising #marketing #retail

Growth in a shifting media landscape? Yes! 🚀 Retail Media Once a niche, retail media has emerged as a transformative cornerstone of growth strategies for ambitious #brands and #retailers. In an era of increasing fragmentation in traditional channels, retail media networks are reshaping how brands connect with consumers - at scale, with precision, and right at the moment of purchase intent. And here is why: 🎯 Precision at Scale: Retail media allows brands to use unique and first-party shopper data to engage consumers with personalised messaging right at the digital shelf. This targeting capability isn't just effective; it's essential for brands facing saturated markets. 🎯 First-party Data-Driven Insights: With closed-loop attribution, brands gain visibility from the first impression to purchase, turning retail media into a driver of measurable, sustainable growth.  🎯 Beyond Traditional Revenue Models: For retailers, media networks offer a vital new revenue stream, turning transactional relationships into deeper, data-fueled partnerships. However, this rapid growth comes with significant teething challenges... Retail media's fragmented ecosystem demands that brands navigate various tech stacks, ad formats and measurement standards, and adapt to evolving data privacy regulations. But, the opportunities and rewards are significant, especially for those who are ready to approach this playground as more than just another advertising channel. At annimo, we advise our clients to harness these four core areas to ensure long-term success: 👉 Adopt a Holistic Technology Strategy: Brands that succeed here prioritise tech integration across platforms and devices, enabling seamless management and measurement.  👉 Implement Advanced Attribution and Measurement: Closed-loop attribution is a significant advantage, but realising its full potential requires brands to go beyond surface-level metrics.  👉 Forge Strategic Partnerships for Long-Term Growth: Retail is all about partnerships, not just between brands and retailers but also between technology, data, and content providers. Collaborate and plan together!  👉 Invest in High-Impact Content Production: The importance of high-quality, targeted, and optimised content cannot be overstated. With our upcoming partnership, annimo will soon offer clients a powerful in-house solution for producing quality targeted content at scale. Keep your eyes peeled for this exciting announcement! In summary, retail media isn't just about ads; it's about integrating the right tech, honing measurement tools, and nurturing partnerships. Brands that excel here think strategically about the retail media ecosystem – not just as an ad channel but as a growth accelerator. We are excited to explore these shifts and hear what others think about the evolving retail media landscape. What trends are you seeing? Let's talk! #RetailMedia #DigitalTransformation #GrowthStrategies #Partnerships #Optimised #Content #FirstPartyData

Following a recent report from GrabAds and Kantar on the rise of retail media networks (RMNs) in Southeast Asia, we recently spoke with Ken Mandel, regional managing director and head of GrabAds and brand insights at Grab to learn more about the benefits of RMNs for advertisers and what case studies should the industry note in terms of RMN application. For Mandel, while retail media networks (RMNs) development differ from one region to another, he noted that Southeast Asia’s fast-growing digital economy and increasingly tech-savvy population primed for speed and convenience have made the region a fertile ground for the rapid growth of retail media networks (RMNs). “Such market nuances are shaped by consumer preferences and behaviour. For instance, our study shows that 2 out of 3 Southeast Asians surveyed prioritise having products and services on-demand. This suggests that consumers in the region demand seamless, convenient experiences that get desired products into their hands quickly,” he stated. #industryinsights #retailmedianetworks #southeastasia ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in omnichannel communications, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Tesco’s Retail Media Unit To Enable Brands To Reach Shoppers With More Precision Across The Open Internet Tesco’s dunnhumby-powered Media and Insight Platform has extended its partnership with digital ad firm The Trade Desk to give advertisers direct access to anonymised audience segments. The move means that brands can plan and execute their campaigns without solely relying on third-party cookies for the first time. The retailer noted that as the industry looks towards new approaches to identity on the open internet, it will offer marketers the opportunity to optimise their campaigns from a single platform to reach relevant users, drawing from actual in-store and online shopping behaviours informed by consented first-party data from its Clubcard loyalty scheme. This is expected to enable more precise targeting to meet brand and performance objectives based on the types of customers most likely to engage with a specific brand, those known to buy from category competitors or lapsed customers of that brand. For example, this will allow planners to target customers known to be advocates of sustainability and buyers of vegan products, rather than all 18 to 35-year-olds who have visited a vegan recipe website on a single occasion. “This is a very exciting next step in our partnership with The Trade Desk and a major milestone in an ever-increasing privacy-centric world,” said Tash Whitmey, Group Managing Director at Tesco Media and Insight Platform. “Although third-party cookies will now not be deprecated on Google’s Chrome browser, more stringent privacy controls will be put in place. Therefore, we believe the way forward is still cookieless, and with The Trade Desk, we are truly staying ahead of the curve in protecting customer’s data, while still delighting them with relevant advertising when they are browsing online.” Tim Abraham, Senior Director of Data Partnerships EMEA at The Trade Desk, added: “Our expanded partnership with Tesco Media and Insight Platform allows marketers to seamlessly reach shoppers with more precision across the open internet. This means advertisers can improve their media efficiency and business goals by reaching qualified customers informed by real purchase behaviours. “Together with The Trade Desk, Tesco is putting consumers back in the driving seat by giving them greater control over the use of their data, while advertisers serve relevant content across multiple channels on the open internet.” NamNews Implications: * This says it all: - Enabling more precise targeting to meet brand and performance objectives - based on the types of customers most likely to engage with a specific brand - those known to buy from category competitors or lapsed customers of that brand * Compare this with blunderbuss traditional media. * Compare the Tesco model with other RMNs… #RetailMedia #RetailMediaNetworks

How does Content2Commerce drive premium traffic for high-end brands? Well, we don’t just drive traffic –– we’re the Hoke Colburn of digital marketing: trusted, efficient, and always getting you where you need to go (Niche I know...) Our Content2Commerce (C2C) unit tailors content to seamlessly integrate e-commerce into premium media, creating a curated shopping experience for high-end consumers. This means your brand doesn’t just reach any audience—it reaches the right audience. We’re here to make sure your message arrives in style, targeting selected consumers and guiding them right to your (virtual) doorstep. ✨ Here’s how we make it happen: ✅ Premium Media – Only the finest platforms for maximum impact. ✅ Shoppable Formats – Engaging, interactive, and built to convert. ✅ Consumer-First Approach – Everything we do is designed with your audience in mind. ✅ Exclusive Partnerships – Access inventory you won’t find anywhere else. It’s not just about reaching your audience. It’s about giving them an experience they’ll want to return to – time and time again. Ready for your brand’s next conversion strategy? 🚀 Contact us at content2commerce@tradedoubler.com Let’s make traffic work for you. #Content2Commerce #DigitalStrategy #BrandSuccess #BrandingOptimization #HighEndBrands Elena Maggetti Cristina Malagori Constance Egerer Claudia Batschi-Rota

Retail media is set to attract over $54 billion in U.S. ad spend this year alone. According to Digiday, businesses are transforming every surface into an ad opportunity, from digital platforms to unexpected players like Chase Bank and United Airlines. At Experian, we empower retail media networks (RMNs) with our advanced identity resolution and enriched consumer insights to enhance RMN's strength in first-party shopper data. Our #1 ranked data helps RMNs unlock expanded customer insights, enriched audiences for activation, identity resolution for cross-channel audience targeting, and real-time measurement and attribution. Experian's comprehensive data and identity solutions can help RMNs maximize their opportunity, ensuring you capture the most out of your advertising dollars and make your RMN operate at its peak performance. Where do you think retail media networks are headed next? Drop your thoughts in the comments below. We recently announced a solution tailored for RMNs. Read the announcement here to learn how our offering enhances RMNs' strength in first-party shopper data: https://lnkd.in/g59kn6Tc