IAB Southeast Asia and India

New research from our member Lotame reveals that every marketer and agency in Singapore is facing data challenges, leading to a predicted surge in investment in marketing and data technology. The report shows that Singaporean marketers and agencies are struggling to orchestrate and utilise data, and are planning to adopt new technologies like data collaboration platforms to overcome these hurdles. Key takeaways: 🪭 100% of marketers and agencies in Singapore encounter barriers in data orchestration and utilisation.   👥 78% recognise the urgency of leveraging first-party data.   📁 99% plan to adopt new marketing and data technologies.   📈 Data collaboration platforms are gaining traction, with 64% of marketers and 33% of agencies already using them. Learn more about how data collaboration can revolutionise your marketing efforts and read the full research from Lotame here. Miranda Dimopoulos Danielle Smith

🎯 MEMBER SPOTLIGHT: foodpanda Reveals Game-Changing Quick-Commerce Trends Our member foodpanda has released fascinating insights on the future of delivery and retail in APAC, and the numbers are compelling: Key findings from their 2024 Trends Report: 📈 52.2% increase in average q-commerce bill size (2021-2023) 💰 30% higher food delivery spend compared to 2021 💻 3 out of 5 APAC consumers prefer online to in-store shopping 🛒 Clear patterns emerging in weekend food delivery and early-week grocery restocking What caught our attention? The report reveals how consumer behaviors are evolving, with quick-commerce becoming a lifestyle choice rather than just a pandemic necessity. This shift has major implications for digital advertisers and retail media networks. We're proud to feature innovative research from our members like foodpanda who are shaping the future of digital commerce in Southeast Asia and India. Sharing member insights and thought leadership is just one way we help amplify our members' voices across the region. Want to learn more? 👉 Read the full report 🤝 Interested in IAB membership benefits? DM us Minh Hien To Miranda Dimopoulos https://lnkd.in/gFxiJ8kE

New IAB SEA+India Whitepaper Release: "Harnessing Retail Media Networks: Full-Funnel Strategies for Engaging Southeast Asia and India's Digital Consumers" Our IAB SEA+India Retail Media Council has created a comprehensive guide exploring how RMNs are transforming digital advertising across SEA and India's $1.3 trillion digital economy. From upper-funnel brand building delivering 2.3x Kantar norms on ad recall, through the "messy middle" where vernacular marketing reaches 740M+ users, to bottom-funnel strategies achieving up to 26x ROAS - this whitepaper breaks down winning strategies at every stage of the consumer journey. Featuring exclusive insights on: ✅ Data-driven personalisation strategies leveraging first-party retail data ✅ Innovative formats from shoppable livestreams to O2O integration ✅ Cross-platform measurement solutions and attribution models ✅ Market-specific case studies showing remarkable results across SEA and India Thanks to our expert council authors Emir Caglayan Mindshare, Aniko Andras Meta, Abhinav Mehra Grab, Nathalie Pellegrini GroupM, Jennifer Marquet-Béraud GroupM, Ryan Pham Google, Prasetyo Nurramdhan The Walt Disney Company, specialist council contributors Suvidha Bhatia Criteo, Fai-keung N. The Trade Desk, Vera Wang TikTok, Khin Mu Yar Soe PubMatic, Maria Hashmi Unilever, Meghna Apparao Meta, Vineeth Kallarakkal The Walt Disney Company, Warish Jain GrabAds, Boram Ku AppLovin, Aileen Chua RTB House and Council Leads Jennie Johnson and Miranda Dimopoulos. See how leading brands like The Coca-Cola Company, Samsung Electronics, Unilever, GARNIER and Jollibee Group are achieving measurable results across SEA and India's retail media landscape, with case studies ranging from 9.3x ROAS in performance campaigns to 154% sales uplift during mega sale events. Download our latest whitepaper to navigate the full potential of retail media networks in Southeast Asia and India.

The Trade Desk empowers its top talent through IAB SEA+India Councils. "The IAB SEA+India Councils provide a valuable platform for our high performers to represent The Trade Desk, build their professional profiles, and connect with industry leaders." - Mitch Waters, SVP Client Service, APAC “IAB SEA+India Council participation has brought fresh perspectives and new ideas back to our teams. Our team members return energised, with a broader understanding of industry challenges and opportunities. This not only enhances our client service but also enhances our position as a thought leader in the region.” - Rose Huskey, SVP Global Agency Learn how team members like Samantha Pearlson, Nala Annous, and Vivek Misra have gained: 💡 Industry insights: Front-row access to the latest trends and challenges. 🌏 Diverse perspectives: Exposure to a wide range of industry viewpoints. 🤝 Stronger networks: Valuable relationships with peers and leaders. ✍ Influence: Opportunities to contribute to essential industry resources. Read their story to see how strategic industry collaboration is shaping the future of digital advertising in Southeast Asia and India. https://lnkd.in/gNcVmBQW

Join us for the IAB SEA+India Annual Members Only Evening on November 14th! 🥂 Here is just a snapshot of who has already RSVPd! We're looking forward to uniting our members for an evening of connection and celebration, hosted by The Trade Desk. Enjoy stunning views, delicious food, and drinks while networking with leaders from the region's top digital marketing companies. Here's what you can expect: 1️⃣ Connect with industry leaders: Meet fellow members and IAB Regional Board members from The Trade Desk, The Coca-Cola Company, Meta, TikTok, Unilever, Grab, GroupM, LinkedIn, and Publicis Groupe. 2️⃣ Engage with our Regional Councils: Learn about the IAB's initiatives and connect with council members. 3️⃣ Expand your network: Create new connections and catch up with familiar faces in the industry. 📩 Members: Check your latest members-only email for RSVP details, or contact hello@iabseaindia.com to join our guestlist. #IABSEAIndia #DigitalMarketing #Networking #IndustryEvent #MembersOnly The Trade Desk Publicis Media Innity Teads The Coca-Cola Company Carousell Group LinkedIn Magnite GroupM Quantcast Vpon AI Big Data Group Google Meta InMobi Advertising Mindshare TikTok RTB House PubMatic SPH Media Eyeota, a Dun & Bradstreet company Samsung Electronics Dailymotion Kantar Yahoo CNN Unilever EssenceMediacom Moving Walls On Device Smartly

✨ IAB SEA+India AGM 2024: A Recap of Progress & Impact ✨ Our recent AGM at LinkedIn APAC HQ showcased our mission to unite the digital industry for collective progress and responsible growth. Key takeaways: ✅ The re-designed IAB SEA & India website is a global source of truth with 3.2M content views so far this year & hundreds of thousands of downloads of our “Understanding the consumer perspective on data privacy in SEA” report; and research on Representation in Advertising in SEA and Retail Media. Links in comments. ✅ 120+ connections made through Tiffin Time networking events: "The meeting I don’t always know I need, but every time I get something from the connections" ✅ IAB Southeast Asia and India x WARC content series delivering valuable insights and expertise from our members to a global audience. 3 features published so far and more in development. ✅ Councils have been instrumental in providing members with valuable opportunities for learning, networking, and professional development. Recent Council pulse-check showed a 4.5/5 satisfaction scores: “It's been valuable to learn about the different opportunities and challenges from each of the members. It adds to my own perspective and gives a more holistic understanding on where the industry is heading collectively” said one member ✅ Similar levels of satisfaction were seen from our recent Board pulse-check, with a 4.6/5 satisfaction rating: The mission-driven approach of the board resonates strongly with members, who appreciate the collaborative atmosphere and shared goals.  Board Members emphasised that the clear alignment between board responsibilities and personal motivations drives their commitment to the IAB's mission ✅ Abhinav Mehra, Grab shared the Retail Media Council's progress on their upcoming whitepaper, aiming to drive retail media investment with strategies for each stage of the marketing funnel. ✅ Board members Deepika Nikhilender, GroupM & Vidyarth Eluppai Srivatsan, The Coca-Cola Company provided updates on the new products in development from the IAB Academy and Responsible Privacy Councils, in an engaging panel moderated by board member Rose Huskey, The Trade Desk. ✅ CEO Miranda Dimopoulos shared advice and insights for maximising ROI on IAB membership. ✅ Newest Board members Sapna Nemani, Publicis Groupe & Catherine Flynn, LinkedIn discussed their experiences in a compelling conversation led by Tawana Murphy Burnett from Meta. 🙏Thank you to our members for joining & Catherine Flynn & Michelle Koh, LinkedIn for hosting! What's next: 🗓️Annual Members-only evening hosted by The Trade Desk on Nov 14th ✍ Report & analysis from our 2024 Current & Future Digital Skills & Knowledge survey ⭐ New "Meet our Members" content series launching 🗓️ 2025 Council nominations opening early Q1 If your company wants to be part of shaping the digital industry across some of the most critical and unifying topics in our region today - please reach out to hello@iabseaindia.com.

Asia's digital economy is surging, but data privacy can't be an afterthought. Rica Facundo's latest article for the IAB SEA+India x WARC Inside Series, featuring insights from our Responsible Privacy Council, examines the urgent need for clarity and action: -Data isn't just an asset, it's the backbone supporting responsible growth and innovation -Confusion about "legalese" and technicalities undercut trust in the digital advertising ecosystem -We need to translate complex data privacy concepts for a broader group of stakeholders -Data protection and data privacy are distinct but interconnected challenges A regulatory-first approach may help untangle the patchwork of laws across Asia Ready to join the movement for a more responsible and transparent digital future in Asia?  Our Responsible Privacy Council is committed to addressing these challenges through collaboration and industry-wide efforts. Read the full article for insights from industry leaders including Neel Murty Google, Vineeta Dixit Spotify, Bharat Khatri Omnicom Media Group, Manaswita Sarkar SPH Media, Suhail Ahmed dentsu and Priscilla G. Teads. With support from Vikram Bansal, PhD Meta, susannah llewellyn InMobi Advertising, Aravind Menon GroupM, Vivek Misra The Trade Desk, Chris Packman GroupM, Natalie Phang Yahoo, Benjamin Rehberg Teads, Lucy Sonter LinkedIn, Sambashiva Srisailapathy Grab, Arpit Vishwakarma Google and Bree Wang Grab and Council Leads Vidyarth Eluppai Srivatsan The Coca-Cola Company and Miranda Dimopoulos IAB Southeast Asia and India. https://lnkd.in/gjpBUkem

Retail Media Networks in SEA & India Have Huge Potential, But Why the Hesitation? With 99% of marketers wanting to increase their investment in Retail Media Networks, yet most allocating less than 5% of their media budget to this channel despite the undeniable growth potential in Southeast Asia and India. In the latest installment of our exclusive IAB SEA+India x WARC Inside Series, we tackle the burning question: What's the disconnect? Our Regional Retail Media Council, featuring experts from across the industry, revealed some surprising insights behind this investment gap. Get the insider perspective on: - The overwhelming choice of RMN options in the region - The missed opportunity of full-funnel marketing - How education and collaboration can unlock the full potential of retail media This feature is packed with insights and strategies from industry experts and will help you navigate the evolving retail media landscape in this region. A huge thank you to Rica Facundo and our expert Retail Media Council members for sharing their invaluable knowledge! Miranda Dimopoulos IAB Southeast Asia and India, Dave Yang, Abhinav Mehra and Warish Jain Grab, Shabana Badami Google, Aileen Chua RTB House, Fai-keung N. The Trade Desk, Aniko Andras and Meghna Apparao Meta, Emir Caglayan Mindshare, Simon Clarke On Device, Maria Hashmi Unilever, Vineeth Kallarakkal and Prasetyo Nurramdhan The Walt Disney Company, Boram Ku AppLovin, Pauline Lemaire Criteo, Jennifer Marquet-Béraud and Nathalie Pellegrini GroupM, Ryan Pham Google, Khin Mu Yar Soe PubMatic, Vera Wang TikTok https://lnkd.in/gf3xP5Ms

ICYMI: Did you know that Shoppertainment, the fusion of entertainment and education, is projected to be a trillion-dollar industry in APAC? Industry leaders NG Chew Wee (黄秋惠）Shant Oknayan, TikTok, Michael Rehfeld, Accenture, Nadia Touil Louis, Nestlé, Arthur Altounian, GroupM and our very own Regional CEO, Miranda Dimopoulos dive deep into how this trend is reshaping consumer interactions and driving sales across the region. Key Highlights: Engaged Consumers - Replace discounts with content that builds trust and showcases product value. Seamless Experiences - Turn content into instant sales with integrated shopping journeys. Creator Power - Tap into authentic content communities for increased reach and loyalty. This video is essential for marketers, brand strategists, and digital commerce enthusiasts looking to leverage content, seamless experiences, and creator partnerships to captivate and engage consumers. Uncover the data-backed strategies behind Shoppertainment's explosive growth and learn how to apply these insights to your brand’s strategy for significant impact.

Privacy Matters: Leading the Charge for a Consumer-Centric Future in Digital Advertising! IAB SEA+India's Regional Board is committed to setting the strategic vision for the industry, and our member Vidyarth Eluppai Srivatsan, The Coca-Cola Company, is taking the lead! Inspired by our extensive research on consumer privacy last year, Vid is championing our new Responsible Privacy Council and uniting industry leaders to build a privacy-first approach to digital advertising in SEA+India. We want to hear from you: What factors have led to poor privacy-related consumer experiences? Share your thoughts with Vid below and let's work together to build a better, more trustworthy digital ecosystem. 👇