IAB Southeast Asia and India’s Post

Amongst awards season events and Christmas parties are a few important 2025 Entry Deadlines you might not want to miss. 😎 UK Paid Media Awards – Final Deadline 5th December The UK Paid Media Awards are dedicated to the teams who work in paid social, display ads and integrated paid media. If you spend your day building audiences, monitoring and pacing spend, and measuring demand and performance against budget then these awards are for you. 👨💻 Global Business Tech Awards – Final Deadline 5th December The Global Business Tech awards champion the latest tech projects that are adding tangible benefits to customer experience, management systems, marketing, sales information and storage and data tracking. From tech pioneers to start-ups the categories span multiple industry sectors and areas of innovation. We’ve put the links to both award websites in the comments, make your way to the categories pages and see which trophies could have your name on in 2025.

Report Highlights Key Concerns Among Digital Ad Buyers: The latest IAS Industry Pulse report also looks at key opportunities. https://bit.ly/3APDLZ1

#PlaceYourAd - #Internet And #OnlineBusinesses Directory. Promote your brand effectively by utilizing #PlaceYourAd in the #Internet and #OnlineBusinesses Directory provided by #FrizeMedia. This strategic partnership allows your business to reach a wider online audience and drive more traffic to your website. By featuring your ad in our directory, you can increase brand visibility and attract potential customers who are actively searching for products or services like yours. With the rise of digital marketing, having an online presence is crucial for businesses to stay competitive in today's market. Statistics show that businesses that utilize online advertising see a significant increase in website traffic and sales conversions. By leveraging the power of online directories like #FrizeMedia, you can tap into a targeted audience of internet users who are actively seeking information about businesses in your industry. Visit our website to learn more about how #PlaceYourAd can benefit your business and help you stand out in the crowded online marketplace. Don't miss out on this opportunity to boost your brand's online visibility and drive more traffic to your website. Take advantage of the #Internet and #OnlineBusinesses Directory by #FrizeMedia today! Promote your business with #PlaceYourAd in the #Internet and #OnlineBusinesses Directory by #FrizeMedia. Visit our link to learn more: https://buff.ly/4bug2dn #internetmarketing #OnlineMarketing #OnlineAdvertisingAgency #digitalmarketing #AdvertiseWithUs 

On historic win of Arshad Nadeem at Paris Olympics 2024, I am glad to announce 3 FREE Consultation Calls in which you can discuss anything about digital marketing, social media ads, brand building, business growth and maximizing profits for you business (services or e-commerce both). The calls will be scheduled on next week, duration would be 30-45 minutes each. **[just to give an idea of who I am, I've been doing Digital Marketing & Social Media Paid Ads since last 6 years and have worked with 70+ local and international clients. I am also an officially certified advertiser by Meta, Google, Snapchat & LinkedIn]** HOW CAN YOU AVAIL IT? 1. DM (inbox) me here, your message should start with "Consultation Call" 2. Describe your business briefly in a few lines. 3. Write how much revenue your business is generating monthly at the end of the message. I'll pick choose 3 random people from inbox. You can also comment on this post after messaging me so that I'll make sure to check out your message. Thanks! -AH #digitalmarketing #socialmediaads #mediabuyer #mediabuying #paidads #businessowner #businessgrowth #ecommerce

PPC updates March 2024 📊 March has seen a flurry of activity, with platforms rolling out new features to better reach and engage with our target audiences. Here's a rundown of some of the most notable changes from the month: 👉 Dynamic promotions - Google launched dynamic promotions in Beta, automatically adding the most effective promotions in your account, to your ad. 👉 Reduce budget - In February Google launched a new colour scale for budget increase recommendations, last month Google also added a suggestion to decrease the budget, based on search volume. 👉 Highlight promo codes - Meta launched the option to highlight promotion codes manually or automatically. If you opt for automatic addition, Meta will also scan your website to select the most appropriate code. 👉 Engaged customers - Meta launched a new engaged customers segment in Advantage+ shopping, to reach those who have engaged with a business but not converted. 👉 UTMs - LinkedIn launched UTM parameters at ad level, so that we can better track performance in GA4, at a more granular level. If you noticed these or any other notable changes last month, let me know in the comments. #PPC #DigitalMarketing #AdvertisingTrends #MarketingStrategy #Marchreview #PPCUpdates #PPCNews

In the UK, social media ad spend grew 15.6% year-on-year in 2023 and is forecast to reach £8.8bn in 2025, per the latest AA/WARC expenditure report. Much of this growth is attributed to rising spend on social video formats, up 20% on last year, according to IAB UK https://lnkd.in/ej5wnaHZ

COOKIES OR NOT COOKIES, WHAT'S NEXT? On 10th September 2024, Media Marketing are hosting an event to discuss a topic which is far too familiar for all of us. With 3rd party cookies already absent from around half of addressable audiences, the question of "what's next" is perfectly timed. We need to be asking ourselves: What alternatives are there to ensure the targeting, performance and measurement of digital campaigns in an increasingly multi-channel digital world? Are these alternatives functional? What impact will they have on advertising spend? You'll be able to hear from a great set of speakers, including our very own Marc Bresseel, CEO of Utiq, CATHERINE HUBAUT, Managing Director of Biggie, Michael Froment, CEO of Commanders Act and François-Xavier Le Ray, General Manager FR & BELUX of The Trade Desk. You can find out more about the event or register by following this link: https://lnkd.in/esUHnMUX Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech

Huge congratulations to the team at Jeune Afrique for doubling their subscriber conversion rates thanks to a dynamic model 🎉 > Audiences segmented first by country, according to subscription propensity and preferred payment method, and secondly based on a reader's level of engagement, using JA's personalized RFV score integrated into the Poool Dashboard > Adapted messaging and pricing on the paywall and subscription offer page For less engaged readers, the focus is more on sharing JA's value proposition, promoting monthly offers with low commitment. For engaged readers it’s the subscriber benefits that are forefronted, and the subscription offers promoted are for longer-term / annual subscriptions. > Marketing autonomy to test, analyze and modify the paywall and offer pages in minutes > 30% increase in conversion rate during initial testing on the paywall, and double conversion rates after implementing dynamic subscription offer pages Full interview with Myriam Benyahya, in charge of digital subscription strategy at JA, on The Audiencers: https://lnkd.in/eR4TYf9R

🔹 Maximize Your Salon and Spa's Potential with Google Ads! 🔹 Are you a salon or spa owner looking to attract more customers and grow your business? Discover the incredible benefits of using Google Ads: ➡ Targeted Advertising Reach customers in your area and match their demographic profile. ➡ Cost Control and Budgeting Set flexible budgets and pay only for clicks. ➡ Enhanced Visibility and Brand Awareness Appear at the top of search results and use visual ads to increase brand awareness. ➡ Local Business Promotion Integrate with Google My Business for enhanced local visibility. ➡ Ad Customization and Extensions Add phone numbers, locations, and special offers to your ads. ➡ Measurable Results Track performance and conversions to optimize your strategy. ➡ Remarketing Target previous visitors with personalized ads. ➡ Mobile Optimization Reach mobile users and enable click-to-call features. ➡ Competitive Advantage Stay ahead of your competitors with prominent search result placement. ➡ Time-Sensitive Promotions Generate immediate traffic and fill empty slots quickly. 💡 Ready to take your business to the next level? Leverage the power of Google Ads and watch your customer base grow! 🚀 #SalonMarketing #SpaMarketing #GoogleAds #DigitalMarketing #SmallBusinessGrowth

Google Ads now limits country-level location exclusions. ❌ Advertisers can now only limit up to 120 countries. This will impact those businesses targetting multiple global markets such as hotels and airline companies. 💡 My advice is to focus on inclusive geographic targeting instead. Google is generally pretty solid with its location targeting. However, if you see your ads being shown outside your targetted locations, exclude them on a case-by-case basis. Additionally, use negative keyword lists and exclude specific locations as needed. https://lnkd.in/e-jNgyJs 📥 Are you struggling to keep up to date with the latest changes on hashtag #googleads? Drop me a message on LinkedIn today and let's have a chat. #digitalmarketing #ppc #marketingagency