IAB Southeast Asia and India’s Post

Why you should enter the Armenia Digital Awards and celebrate your achievements? Have you ever wondered what it takes to win a digital award? 🏆 You might think that you need to have a huge budget, a famous brand, or a groundbreaking innovation. You might think that you are not good enough, or that you don’t have time to apply. You might think that awards are not important, or that they are too competitive. But you are wrong. 😲 Entering the Digital Awards is not only possible, but also beneficial for your business and your career. Here are some reasons why: 🔸 You can showcase your work and get recognition from your peers, your clients, and your industry. You can boost your credibility, your reputation, and your visibility. You can attract new opportunities, partnerships, and talent. 🔸 You can benchmark your performance and get feedback from experts. You can learn from the best practices and the latest trends. You can improve your skills, your knowledge, and your results. 🔸 You can celebrate your achievements and reward your team. You can motivate your staff, your partners, and your stakeholders. You can foster a culture of excellence, innovation, and collaboration. The Armenia Digital Awards 2024 are the perfect platform to do all that and more. We are open to all businesses and professionals who are involved in digital projects, such as web sites, mobile apps, digital advertising campaigns, and transformation cases. We are also open to all digital and e-commerce experts who want to showcase their talent and expertise. The Armenia Digital Awards are now accepting entries for the 2024 edition. The deadline is June 30, 2024. The winners will be announced in September 2024. Don’t miss this opportunity to join the Digital Awards and celebrate your achievements. 🎉 To enter the Digital Awards, visit Awards.am and fill out the online application form. It’s easy, fast, and affordable. If you have any questions, feel free to contact us. We are here to help you. #digitalawards #Armenia #digitalmarketing #ecommerce #digitaltransformation

Publicis Groupe has announced new appointments to its senior leadership team in Asia-Pacific, namely Pauly Grant as chief talent officer, Martin Davie as head of performance, Jonathan Mackenzie as head of data solutions, and Joanna Ong as managing director of communications and PR. Speaking on these new appointments, Jane Lin-Baden, CEO, Asia Pacific, Publicis Groupe, said, “We are delighted to be able to appoint our top talents from within our ranks who have demonstrated their capabilities into these key roles. This both underscores the breadth and depth of talent we have within the group and the fact that we are an organisation that recognises and rewards top talent with opportunities for growth and mobility. With these latest appointments, we are strengthening our core leadership team as we move ahead with our strategy to create even greater impact for clients and further elevate our position in the region.” #advertisingagency #leadership #asiapacific ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

It was a thrill to attend IAB Canada’s State of the Nation event yesterday. Insightful discussions amongst leaders and experts in the industry. Couple of things I took away: - Starting off with predictions for 2024; anticipate further shift towards direct investments, increase in retail media and CTV catching its stride. - The link between productivity and spend is more important than ever; this includes labour productivity to sustainable approach with media. - A cookie-less world; with cookie depreciation, most advertisers have tested and feel good about it (76%). - A popular topic “Gen AI”; most have implemented or are planning to include in their work flows for efficiencies. If you haven’t already, you better get started. - Advantage lies at the nexus of omni-channel and challenger branding approach; adaption and agility. This includes being ready to invest for the future, maximizing resources and applying rigour to marketing spends. - Regulatory landscape is moving quickly and not slowing down; stop thinking relatively and start being proactive. An afternoon well spent - thanks Sean McConnell , Allie Diep and the team at LinkedIn for the opportunity! EssenceMediacom Canada, GroupM #IABCanada #StateoftheNation #GroupM #EssenceMediacom

According to YouGov, 70% of Singaporeans engage in holiday shopping. With the holidays in full swing, there’s a golden opportunity to connect with your target audience and drive sales. Explore our newsletter to find out how we can help you make the most of the upcoming festive season: https://bit.ly/3wbhrqD 💯 Transform your business now with up to 70% support from EDG (sustainability-related projects may be supported at up to 70% from 1 April 2023 to 31 March 2026) or MRA grants, training & development via VK Academy. Elevate your grant application chances with our 100% application success rate! 🚀 📊Curious about how our Digital Marketing Experts can help you drive sales during the holiday season? Contact us today for a coffee chat. #holidaymarketing #marketingstrategy #digitalmarketingplatforms #digitalmarketing #vktransformation

🎉 OneSight The "BrandOS China Global Brand Social Media Influence Ranking" for the third quarter of 2024 has been officially released! Come and see which brands with global influence are on the list👉🏻https://lnkd.in/gTQyvgXD 🚀 As the primary non-commercial ranking for evaluating the global social media performance of Chinese brands, this report proudly enters its sixth year of excellence. Using the powerful database of OneSight Marketing Cloud, we analyze and intelligently rate social media page data from nearly 10000 Chinese brands across more than ten constantly evolving industry sectors. It is not just a list, it proves the influence and achievements of Chinese brands in their global journey, capturing their footprints and milestones in various segmented markets. This ranking provides a vibrant window for professionals and enthusiasts in all industries, offering valuable insights and sources of inspiration. Let's move forward together and write a new chapter in the overseas narrative of Chinese brands!TikTokmiHoYoDJI华为Sailvan Times

Step into the limelight of the advertising and marketing world and let your distinctive perspective shine at the #MarketingExcellenceAwards #Thailand 2024! We're on a mission to honour and celebrate the most groundbreaking and influential marketing campaigns across Thailand.   Why should you enter? Here are six compelling reasons: 🤝 Network with Industry Leaders: Connect with top minds and explore collaboration opportunities. 🔍 Gain Expert Feedback: Receive invaluable insights from our esteemed panel of judges. 💼 Strengthen Client Relationships: Demonstrate your commitment to excellence and reinforce client partnerships. 🤝 Forge New Connections: Meet industry decision-makers and lay the groundwork for future collaborations. 🎉 Reward Your Team: Celebrate your team's hard work and dedication. 🏆 Support Industry Success: Showcase your commitment to industry advancement.   With 43 categories to choose from and the prestigious title of Marketer of the Year up for grabs, this is an awards show you cannot afford to miss.   This is your chance to showcase your brand's creative marketing prowess! https://lnkd.in/grKR_GMw   ⏳Important deadline Entries deadline: 17 May 2024 Finalists announced: August 2024 Winners announced: 20 September 2024 Connect with Abigael Ayerdi and Cariza Ratin today – We are here for you!

𝗦𝘁𝗲𝗽 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝘄𝗶𝘁𝗵 𝘂𝘀 𝗮𝘁 𝘁𝗵𝗲 𝗜𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗔𝘄𝗮𝗿𝗱𝘀 Last week, we had the pleasure of attending and covering one of the most exciting events in online advertising—the Inspirational 2024 Awards, organized by IAB Spain. These awards are the ultimate benchmark for creativity in digital advertising, and we’re proud to have sponsored this prestigious event for the second year in a row! 🙌 This year's theme, Abraza al Monstruo (Embrace the Monster), was all about facing the unknown head-on and seeing innovation as an opportunity rather than a threat. In a world where uncertainty can be daunting, Inspirational 2024 inspired us all to embrace the future with courage and creativity. 💡 The event was packed with incredible moments: 🏆 15 categories featuring the best agencies in Spain. 🎤 Inspiring talks divided into 6 major areas: AI & Data Retail Media & Ecommerce Content & Connected Media Entertainment & Gaming Next & Innovation Digital Business The gala ended with an amazing awards ceremony showcasing the top campaigns of 2024, followed by a cocktail and party where the entire digital sector came together to celebrate. 🥂 Check out the shot below of our CEO and co-founder, Josep Surinyach Culí, living it up at the gala! 👇 We’re beyond thrilled to continue our journey with the Inspirational Awards and can’t wait to see what next year brings. #IAB #VideoProduction #DigitalAdvertising #DigitalCreativity #AdIndustry #AdvertisingAwards

🔴Why should marketers attend Elevate> ADMA Global Forum 2024?🔊>>Sound on<< Because Mark Ritson said “I don’t think there can be a more important venue annually for marketers.” ~ Mark Ritson, Founder of Marketing Week Mini MBA with Mark Ritson SECURE your table or ticket to the most important marketing event of the year! 👉Table, ticket & event info> https://lnkd.in/gDnw6btR With marketers continuing to face unprecedented change and complexity it’s time to Elevate for the Future. This year’s global and international speakers will address some of the big issues shaping the future of marketing. The program will cover: - Current context of the marketing industry - Future trends and innovation, deep dive into imminent privacy changes, - How to supercharge growth and revenue through CX, - Insights into building the marketing teams of the future, - Refocusing on brand to win the long game. Confirmed Speakers: ⁣ - Tom Goodwin, Futurist/Co-founder, All We Have Is Now⁣⁣ - Scott Galloway, Professor of Marketing, NYU Stern School of Business ⁣⁣(Virtually from the USA) - Mark Ritson, Founder, Marketing Week Mini MBA with Mark Ritson⁣⁣ - Joanna Robinson, CMO, THE ICONIC⁣⁣ - Lucinda Barlow, Senior Director, Head of International Marketing at Uber⁣⁣ - Michelle Klein, Chief Customer & Marketing Officer, IAG - Sarla Fernando, Director of Regulatory & Advocacy, ADMA - Holly Ransom, Speaker, Facilitator, Content Weaver, Emcee⁣ - 20 August, Sofitel Sydney Wentworth, Philip Street #ADMAGlobalForum #DataDrivenMarketing #IntelligentMarketing #FutureofMarketing #Privacy #Dataandprivacy #PrivacyRegulation #CustomerExperience #CX #BrandStrategy #BrandMarketing #AustralianMarketers #CMO #CMOs

Infectious Advertising has appointed Prashanth Kumar as chief digital officer. Kumar has worked in India, South East Asia, China, the UK, and the GCC with agencies like Dentsu Aegis, Publicis, WPP, and Interpublic. Read more 👇 https://lnkd.in/dvXfiX-7 #digitalmarketing #advertising #chiefdigitalofficer #CDO #marketing #business #appointment #newhire #InfectiousAdvertising #PrashanthKumar

As we proudly announced a few weeks back, we are shortlisted for no less than 9 awards at the European Search Awards, reflecting our commitment to excellence and innovative digital marketing strategies across fields and industries. 🏆 One of the nominations is the case study on Billige-teste-dk (E-invasion). Billige-teste was facing challenges of a downward trend in ROAS combined with rising costs per conversion, leading to threats on profitability and strategic positioning, and they were looking to turn this trend around to regain. ♟️ In collaboration with IIH Nordic, E-Invasion achieved  Increase in ROAS of 41% Conversions increased with 137,5% Increase in conversion value of 164% Learn more about this collaboration and about how these results were achieved in the case study - find it by following the link below! 🌟