Interbrand Australia’s Post

Big day today. Interbrand's Best Global Brands report 2024 is live! For the past 25 years, we've been curating the top 100 brands based on Interbrand's brand valuation methodology. Alot has changed in those 25 years. Read our thoughts below, and stay tuned for market specific insights for brands from down under 🐨

Best Global Brands 2024 is LIVE! A quarter-century of innovation and growth, we are excited to reveal Interbrand’s 2024 Best Global Brands. Since the year 2000, we’ve witnessed an extraordinary transformation in the branding landscape. Over these 25 years, 185 brands have graced our prestigious ranking, with only 36 enduring the test of time. The cumulative value of the world’s top brands has soared from $988 million to $3.265 billion since our first ranking, yet an increased focus on short-term gains has cost these brands significantly—$3.5 trillion in cumulative brand value to be exact. Our Best Global Brands data tells a compelling story: brands that treat their brand as a revenue generator, rather than a cost center, consistently outperform. These brands leverage deeper, meaningful, and equitable relationships with consumers, driving loyalty and advocacy. Congratulations to all the brands in the ranking and many thanks to all the people at Interbrand who have made it possible, over the years, for us to reach this milestone. Discover the full list and insights from the report here: https://lnkd.in/ep5cAseC #BGB2024 #BestGlobalBrands #BrandValuation

Best Global Brands 2024 is LIVE! A quarter-century of innovation and growth, we are excited to reveal Interbrand’s 2024 Best Global Brands. Since the year 2000, we’ve witnessed an extraordinary transformation in the branding landscape. Over these 25 years, 185 brands have graced our prestigious ranking, with only 36 enduring the test of time. The cumulative value of the world’s top brands has soared from $988 million to $3.265 billion since our first ranking, yet an increased focus on short-term gains has cost these brands significantly—$3.5 trillion in cumulative brand value to be exact. Our Best Global Brands data tells a compelling story: brands that treat their brand as a revenue generator, rather than a cost center, consistently outperform. These brands leverage deeper, meaningful, and equitable relationships with consumers, driving loyalty and advocacy. Congratulations to all the brands in the ranking and many thanks to all the people at Interbrand who have made it possible, over the years, for us to reach this milestone. Discover the full list and insights from the report here: https://lnkd.in/ep5cAseC hashtag #BGB2024 hashtag #BestGlobalBrands hashtag #BrandValuation

🚨 Best Global Brands 2024 is LIVE! 🚨 Interbrand's biggest report of the year just dropped, and it’s a special one—celebrating 25 years of valuing the world’s most iconic companies! This year’s edition is packed with insights and data that truly take brand valuation to the next level. 💥 Curious about the top brands and the latest trends? Dive into my blog for a quick snapshot of what this report contains and what you can learn about it. Congratulations to all the amazing Interbranders that have worked non-spot for months on this Report!!! Before you dive into the report, drop your guesses in the comments! Which brands do you think claimed the top 3 spots this year? Congratulations to all the winners!!! 👉 https://lnkd.in/dCxm6rcX #BGB2024 #BestGlobalBrands #Interbrand #BrandValue #Marketing #BrandStrategy

Powerful brands are those that are immediately recognized by consumers. Developing Store Identity Guidelines ensures a strong brand presentation by leveraging the brand DNA. #StoreIdentity #BrandGuidelines #BrandStrategy #5starplusretaildesign

Developing a Strong Store Design Strategy 🛒💡 In today’s competitive market, a well-executed store design can make all the difference. Unfortunately, a weak store design strategy can hinder brand recognition and dilute a brand’s personality and DNA. When consumers step into your stores, they should instantly connect with your brand. Here’s why it matters: 1.    Brand Recognition: A strong store design ensures that customers recognize your brand immediately. From the layout to the signage, every element should reflect your brand’s essence. 2.    Advertising Power: Your stores are more than just physical spaces; they’re powerful advertising tools. Each detail—whether it’s the lighting, materials,  displays, or product arrangement—should reinforce your brand message. 3.    Competing Beyond Price: Weak brands often fall into the price competition trap. By investing in a cohesive store design based on your brand positioning, you can differentiate yourself and compete on value rather than price alone. Remember, every millimeter of your store contributes to your brand’s story. Make sure it aligns seamlessly with your brand DNA. 🚀

Starting the year with a look back! ✨ 🏆 Check out the Decision Lab Best Brand Rankings 2024 to see which brands made waves in the consumer market last year. 👉 Download the full report and discover the key factors that drove their success in the comments below! #DecisionLab #BestBrands2024 #Vietnam #YearInReview #brandhealth #brandtracking

Starting the year with a look back! ✨ 🏆 Check out the Decision Lab Best Brand Rankings 2024 to see which brands made waves in the consumer market last year. 👉 Download the full report and discover the key factors that drove their success in the comments below! #DecisionLab #BestBrands2024 #Vietnam #YearInReview #brandhealth #brandtracking

Starting the year with a look back! ✨ 🏆 Check out the Decision Lab Best Brand Rankings 2024 to see which brands made waves in the consumer market last year. 👉 Download the full report and discover the key factors that drove their success in the comments below! #DecisionLab #BestBrands2024 #Vietnam #YearInReview #brandhealth #brandtracking

This week we launched a new study that reveals Australia's top 10 favourite brands, speaking to 1000 Aussies to understand the common features that led to enduring love and loyalty. We've distilled those learning into our 2024 TBX Report: Building Brand Love & Loyalty so we can all learn from the GOATs. Download it here: https://lnkd.in/g3wQRxmR Enjoy! #BrandLove #CustomerLoyalty #BrandInsights #MarketResearch #TopBrands2024 #TBXReport #AustralianBrands #BrandStrategy #CustomerExperience #LoyaltyMatters #BrandSuccess #BusinessInsights #MarketingResearch lowercase advisory Carly Pelham Jasmin Bedir https://lnkd.in/g9er5ux3