Lindsey Jones’ Post

Best Global Brands 2024 is LIVE! A quarter-century of innovation and growth, we are excited to reveal Interbrand’s 2024 Best Global Brands. Since the year 2000, we’ve witnessed an extraordinary transformation in the branding landscape. Over these 25 years, 185 brands have graced our prestigious ranking, with only 36 enduring the test of time. The cumulative value of the world’s top brands has soared from $988 million to $3.265 billion since our first ranking, yet an increased focus on short-term gains has cost these brands significantly—$3.5 trillion in cumulative brand value to be exact. Our Best Global Brands data tells a compelling story: brands that treat their brand as a revenue generator, rather than a cost center, consistently outperform. These brands leverage deeper, meaningful, and equitable relationships with consumers, driving loyalty and advocacy. Congratulations to all the brands in the ranking and many thanks to all the people at Interbrand who have made it possible, over the years, for us to reach this milestone. Discover the full list and insights from the report here: https://lnkd.in/ep5cAseC #BGB2024 #BestGlobalBrands #BrandValuation

The Interbrand Best Global Brands 2024 report is here! 🌍 Dive into the latest insights on the world's most powerful brands. This year's report marks 25 years of data, providing a unique lens on how top brands are shaping the future of business. Discover the strategies driving growth, innovation, and resilience in today's dynamic market. Download the report to explore the top brands that are setting benchmarks for excellence. 📊 #BestGlobalBrands #BGB2024 #BrandStrategy #BusinessInsights

🌍 As someone who lives and breathes the advertising ecosystem, I've always had Interbrand report top of mind. Building brands that last, drive revenue, and create real market value is more challenging than ever, especially as customer expectations outpace even the fastest businesses! When Interbrand first published this report, only 7% of people had regular access to dial-up internet. Look at some of the top brands back then: 📱 Nokia (#5) was the top cell phone maker. 📸 Kodak (#24) wasn’t worried about digital cameras. 👕 GAP (#29) was the most valuable fashion brand. 🔍 Yahoo! (#38) ruled search. 📺 MTV (#37) filled our homes with *NSYNC, Sisqo, and Jackass. 📖 I highly recommend checking out the full report to see how the game has changed. It’s no longer about finding customers for our competencies; companies need to build competencies around their customers. 🤔 Is your brand driving the business now? - VIVE LE ROI

Interbrand's Best Global Brands 2024 report has launched! Created using Interbrand's brand valuation methodology and 25 years of BGB data, we’ve curated the top 100 brands in the world along with case studies and a summation of the trends we’re seeing have the greatest impact on overall brand value.   Download the full insights here and stay tuned for market specific content as we apply our thinking to the brands down under https://lnkd.in/eVajtwD #BestGlobalBrands #BGB2024

Big day today. Interbrand's Best Global Brands report 2024 is live! For the past 25 years, we've been curating the top 100 brands based on Interbrand's brand valuation methodology. Alot has changed in those 25 years. Read our thoughts below, and stay tuned for market specific insights for brands from down under 🐨

Interbrand's Best Global Brands 2024 report has launched! Learn more about what a quarter of a century of Best Global Brands data teaches us about the future of business. Download the report now ↓ https://lnkd.in/eVajtwD #BestGlobalBrands #BGB2024

Every year, I eagerly await the release of Interbrand’s Best Global Brands report. It’s fascinating to see how brands evolve and shift within the rankings! This year, I’m excited to see that Ferrari is the fastest riser—a testament to their incredible brand momentum. If you’re as intrigued by brand dynamics as I am, I highly recommend downloading this year’s report. It’s a must-read! #BrandStrategy #Interbrand #GlobalBrands #MarketingInsights #Ferrari #BrandGrowth

I've worked with 10 out of the top 25 best global brands from this year's Best Brands 2024, launched today by Interbrand. The report makes for some interesting reading to see the evolution of brand value (especially multi-category brands) leading the way compared to indices (MSCI, S&P). There's a big uplift in B2B brands, new entrants and a few re-entrants. ⚡ 📈 The Brand Valuation practice has evolved over 25 years - and in fact I've worked with 25 of these top 100 brands! If you need brand strategy support at your brand or agency do get in touch. 📩 Fellow strategists, how many of these top 💯 brands have you added value to?! 🏆

Interbrand's Best Global Brands 2024 is live!! This marks a huge milestone for the world's longest-running longitudinal brand study, with 185 brands gracing the ranking over the last 25 years, and only 36 enduring the whole quarter century. The cumulative value of the world’s top brands has soared from $988 million to $3.265 billion since our first ranking, yet an increased focus on short-term gains has cost these brands significantly—$3.5 trillion in cumulative brand value, to be exact. Our Best Global Brands data tells a compelling story: brands that treat their brand as a revenue generator, rather than a cost center, consistently outperform. These brands leverage deeper, meaningful, and equitable consumer relationships, driving loyalty and advocacy. Discover the full list and insights from the report here: https://lnkd.in/ep5cAseC #BGB2024 #BestGlobalBrands #BrandValuation

In today's world, building a winning brand is harder than ever. But for brands that get it right, the prize is bigger—especially in Australia. In their second annual Go-to Brands Australia report, our colleagues at Lippincott surveyed over 6,000 Australian consumers across 60+ brands to pinpoint what do Go-to Brands do differently in the region and provide directive steps marketing leaders can take to supercharge growth. Want to learn more? Download a copy of the report today > https://owy.mn/3TjjBvE #Brands #Innovation