Interbrand’s Post

This past week was the 2024 Brand New Conference, and let me tell you, I will never NOT walk away inspired! While I didn't get a chance to attend in person this year, the energy carried through the screen. From blending culture into branding to balancing AI and creativity, here are some gems that are definitely worth applying in your design practice: "Stop playing it safe" – Max Ottignon reminded us that authenticity in branding isn’t just about being likable. Sometimes, it's about being bold enough to polarize. As designers, we need to let brands breathe and evolve, even if it makes people uncomfortable. Ragged Edge (what a way to open the conference!) Tell stories people want to be a part of – Jordan & Jeremy Coon reminded us that authenticity and storytelling go hand in hand. Your brand's story should be a journey that invites people in, making them a part of it rather than just observers. Brethren Design Co (such badassery in their work) Art-driven design gives brands a soul – Violaine Orsoni & Jeremy Schneider (Studio Violaine & Jeremy) wowed us with how fine arts meet branding. They showed that when you inject artistry into brand identities, it elevates the whole experience. The secret? Creating visuals that resonate beyond mere marketing. (The whole presentation was stunning OMG) Bravery and distinctiveness are key – Cat How talked about being brave and standing out. Her message: Don't just blend in—brands should push boundaries and lead with boldness to remain unforgettable in a crowded market. How&How (her presentation featured the cutest personified venus fly trap mascot I have ever seen) Disrupt or be forgotten – Andy Pearson of Liquid Death proved that boldness is branding currency. Don’t be afraid to shake things up—being memorable means being unafraid to take risks. Learning the thinking behind this recognizable canned water company was damn cool! Sensing a theme? Be bold, be empathetic, tell compelling stories, and don't be afraid of being disruptive (with purpose)! Until next time, Brand New... #BrandNewConference #DesignTakeaways #StorytellingInDesign

What is Branding as Creators! Branding isn't just about showcasing our talents and skills; it's about seeing through the eyes of others. The magic lies in translating those observations into powerful visual and written communications. This is the spark that transforms brands into something extraordinary. Discover the art of premium brand identity and packaging by following @pixtar.ae. Elevate your brand with stunning designs that captivate and inspire. #Pixtar #PixtarCreativity #premiumbranding #luxurydesigner #dubaicreatives #brandidentity #premiumlogo #luxuryrebranding #dubaidesignagency #exclusivedesign #luxuryagency #premiumgraphics #luxuryidentity #premiumpackaging #premium #branding #logodesigner #branddesign #creativeagency #luxurystartup #luxuryjewelry #premiumdesign #dubailuxury #luxurypackaging #BrandingGenius #CreativeVision #DesignMagic

We know you're the best at what you do but.... Does your image say the same? ⠀ ⠀ It is completely common to come across businesses that provide a great service to their customers, but have an outdated or poorly worked image that shows an unprofessional appearance. ⠀ ⠀ This means that, although those who already know them trust them and value their service, those who don't, don't perceive them as a trustworthy entity, making it difficult to attract new customers. ⠀ ⠀ At the end of the day, the image of your company defines how you show yourself to the world, and if you want them to notice you, you need to be seen as a professional and reliable entity. ⠀ ⠀ At Xentina we love to create unforgettable brands, and with our help your business will have the image it deserves to let everyone know you are the best. ⠀ ⠀ Let's get started, contact us! ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ #Xentina #Digital #Group #XentinaDigitalGroup #Branding #Brand #Design #GraphicDesign #Quality #Worldwide #EU #US

"Mino" stands as a worldwide, digital and eco-friendly visual branding studio, distinguished by its inventive team and thoughtful approach... #MINOOakbari #Mino #Mino_studio #eco_friendly #visual_branding_identity #branding_strategy #branding #studio #brand #branding_identity #identity_design #inventive #visual_branding #digital_branding #global #visual_branding_studio #visual_branding_design #brand

At Caption Design, we specialize in transforming big ideas into meaningful brands. When Technology by Design, Inc.—a brand-new nonprofit committed to advancing healthcare technology—needed to define its identity, they turned to us to create a bold identity that reflects their mission and values. From creating their mission statement to designing their logo and comprehensive brand guidelines, we collaborated closely with their team to ensure every detail aligned with their goals. The result? A modern, cohesive, and scalable brand that resonates with both the healthcare and tech industries. 🔸 Mission: Empowering health through innovation. 🔸 Visual Identity: A modern design symbolizing innovation and connection. 🔸 Brand Framework: Messaging and tools to communicate clearly across all touchpoints. #Branding #BrandGuidelines #BrandIdentity #LogoDesign #Tagline #Healthcare #Technology #TechbyDesign #NonprofitBranding #CaptionDesign 

"Mino" stands as a worldwide, digital and eco-friendly visual branding studio, distinguished by its inventive team and thoughtful approach... #MINOOakbari #Mino #Mino_studio #eco_friendly #visual_branding_identity #branding_strategy #branding #studio #brand #branding_identity #identity_design #inventive #visual_branding #digital_branding #global #visual_branding_studio #visual_branding_design #brand

Recently, we partnered with Northside4U - a fast-growing professional cleaning company based in London, UK. Northside4U is a cleaning agency with a vision to provide unparalleled industrial cleaning services prioritizing safety, efficiency, and excellence. We brought this vision to life because we believe every business has a story to tell, and our mission is to ensure that each brand story is heard. As experts in crafting compelling brand identities, our goal was to build a unique visual direction to help the brand stand out in competitive markets and connect with its ideal customers. Branding is more than just a logo! It is the entire perception customers have of every business they patronize. In branding, we are focused on highlighting the brand's dedication to its mission and vision through thoughtful design, consistent messaging, and impactful storytelling. At De-Paradigm Media, we believe in delivering tailored solutions that elevate businesses to new heights. We’re passionate about creating brands that aren’t just seen but remembered. Whether you're just starting or looking to refresh your image, we’re here to help your brand shine as brightly as your vision. What design element do you find most compelling about Northside's visual identity? Share your thoughts! #paradigm #ParadigmMedia #brandidentity #brandingdesign

At Aerolab, we’ve been lifting brands since 2012, creating digital products that not only function flawlessly but also look stunning. Now, we’re extending that vision under the expert leadership of Andrés B.. From vision to visual, we are thrilled to announce that we’re now officially taking on branding projects! Whether it’s a bold new logo or a complete brand identity, we’re here to elevate your brand—from concept to cloud nine. Because branding isn’t just about looking good; it’s about creating a lasting impact and connection. It’s reputation and soul. Over the past few years, we’ve seen firsthand how our digital product designs have reshaped brands and their visual identities. This journey has revealed that the fusion between branding and product design isn’t just a smart move; it’s a game-changer. Expanding into branding feels like the next logical step for Aerolab. By blending these two realms, we can elevate brand positioning and carve out a unique competitive edge for our clients.
 Ready to make your brand iconic? Book a meeting with us; let’s build something timeless together.

 #branding #newchallenges #openbooking #design #digitalproducts