InterFace Conference Group’s Post

The 10th annual Entertainment Experience Evolution conference returns to the JW Marriott LA Live on February 25-26, 2025. Register now - Early bird pricing of $995 ends on November 11th! This conference brings together executives from retail entertainment and restaurant concepts with retail developers, owners, and economic development executives, as well as lenders, architects and designers for a deep dive into the opportunities and challenges of retail entertainment. As the boundaries of retail entertainment continue to expand, Entertainment Experience Evolution shines a spotlight on the most exciting concepts and cutting-edge technologies shaping the industry. Hear from panelists who discuss new concepts, social experiences, branding, and location-based entertainment. Discover strategies that ensure exciting new concepts resonate with consumers while ensuring financial success. Entertainment Experience Evolution is a catalyst for shaping the future of retail, equipping attendees with the insights and tools needed to propel innovation. This conference offers unparalleled networking opportunities with industry insiders, keeping you at the forefront of the evolving landscape of retail entertainment. Don't miss your chance to be a part of this transformative event. Save the date for February 25-26, 2025, and join us at the JW Marriott LA Live. Together, let’s plot the future of retail entertainment. Register Here: https://lnkd.in/eRXqFs7p The conference is produced by France Media, publisher of Shopping Center Business magazine and parent company of InterFace Conference Group. #EntertainmentExpEv #retail #commercialrealestate #cre #networking #conference

We believe in epic entertainment and performances that captivate. That’s how #wemakemagic. It is the not-so secret ingredient to any successful event. It keeps your guests engaged, reflects your brands values, and leaves a lasting impression (that will be talked about for months..) Last Tuesday at the QT Hotels and Resorts Melbourne, we put this to the test. We showcased how dynamic entertainment can transform any location into an unforgettable experience. From melodic tech and deep house to disco and soul funk, or performers on stilts and bongo drums or big belty ballads, we know the right talent to spark an emotion. So before you consider the venue, the catering, the stage, and even the guest list, we inspire you to think entertainment first. Entertainment connects directly to emotion. Emotion becomes a memory. Memories last a lifetime. We don’t just book talent (although we consider ourselves pretty good at it), we nurture performers, connect brands, and champion the industry. We want your imagination to run wild, and together, create magical moments that will have your guests raving about their experience. Ready to raise the bar at your next event? Discover how Solution Entertainment can bring your vision to life. https://lnkd.in/gDvxFQtT #QTMelbourne #SEShowcase24 #MelbourneEntertainment #EventRecap #SolutionEntertainment

Innovation in Corporate Entertainment: Trends to Watch The world of corporate entertainment is ever-evolving 🔄. Stay ahead of the curve by exploring the latest trends and innovative entertainment solutions that are reshaping corporate events. #EntertainmentTrends #InnovativeEntertainment 🚀

I'm excited about the growing focus on live experiences. Experiential marketing is booming across all sectors, from major players like The Walt Disney Company and Warner Bros. Discovery investing billions in their theme parks to mid-size organizations like Gibson, Inc. with its sensorial retail experience 'Gibson's Garage' and, even, restaurant pop-up charts. In-person experiences are accelerating, and many of them are undoubtedly creative and fun to interact with as a customer. However, it's important to integrate this into your strategy without relying solely on it. The common thread among these successes is that they're built around an IP or franchise, which spans multiple mediums—film, TV, podcasts, events, books, Social, and even VR/AR experiences. Your next marketing plan should focus on creating new experiences and stories that engage your fans, customers, or donors differently at each engagement, encouraging them to migrate from one experience in your brand world to the next. The best part? With some creativity, this approach can be scaled to fit any budget. Collaborate with your partners and design a brand world experience that we'll be excited to experience. #ExperientialMarketing #LiveEvents #BrandStrategy #InPersonExperiences #FranchiseMarketing #VR #AR #MarketingInnovation #Storytelling #CustomerEngagement #MarketingTrends

For the past five years, I've been championing the idea that commercial real estate developers and F&B operators can thrive as entertainment providers. This year's #ICSC conference confirmed that 'entertainment' is a hot topic, with discussions covering family entertainment centers, socially competitive bars, and immersive experiences—all under the expansive entertainment umbrella. It's important to be specific about what I'm promoting. I'm advocating for a distinct entertainment category: 'Hyper-Experiential Entertainment.' This concept blends creativity and innovation from TV, concerts, film, stage, theme parks, and cruise lines to create exceptional entertainment experiences for retail and F&B sectors. The ‘Hyper-Experiential’ approach leverages extensive experience across various entertainment genres to craft bespoke teams and strategies for each project. This agile method draws unique combinations of techniques, talent, and resources from a vast toolbox, fusing them together to create one-of-a-kind outcomes. Additionally, this approach allows developers and operators to develop their own IP instead of licensing existing ones, providing full control and flexibility over content. This not only ensures exclusivity and adaptability but also enhances the value and competitive edge of their offerings. Unlike one-size-fits-all solutions, this approach acknowledges that each venue, audience, and project is unique and deserves a highly customized strategy. Refusing to standardize creativity empowers developers and operators to stand out and set new industry standards. Early adopters are already implementing this strategy. Merging cross-entertainment industry talent and resources with retail and F&B developers and operators is generating creative sparks that are about to become infernos. I'm thrilled to see the retail and F&B industry embrace this shift, and I look forward to collaborating on groundbreaking projects that redefine these industries. #ICSC2024 #HyperExperientialEntertainment #Innovation #EntertainmentIndustry #RealEstate #FandB #CreativeSolutions #ExperientialRetail

"Anything is possible, and I never feel alone. That is the white glove service that I need to feel secure," Caroline 'CC' Cannon, VP of Strategic Growth at Thrillz. Pair Caroline’s words with the 5x faster venue management speeds we helped Thrillz achieve, and you have a compelling reason to switch to ROLLER. Read the full case study to see how we turn venues into operational bullet trains. 🚄 https://ow.ly/nV7O50QvgjQ

Whether it's your own brand or one you're assisting, it's important to gather insights to improve your business. Here are some approaches to consider: 1. Observe the physical space where the brand is located, if applicable. 2. Visit stores, cinemas, event venues, and so on to experience the ambiance and observe how real people are interacting with the brand.

⚡️The Impact of Entertainment⚡️ When you align strategy with entertainment, you create a memorable experience that hits different. How do you make it memorable though? 🟡 Surprise & Delight. Be unexpected. Do something different. No more rinse and repeating the same event routine of your industry. 🟡 Pushing Boundaries. Give people credit - they want to have fun. You can’t play it safe if you want to be the first thing they tell people about in the elevator the next day. 🟡 Unique Innovative Approach. This is our secret sauce that combines your brand, our strategy, global event trends and a little bit of spice. 🟡 Create an Intentional Journey from Start to Finish. Your event is a rich tapestry with multiple touchpoints and opportunities to engage your audience through entertainment. Entertainment is more than just bookends on a run sheet. Don’t underestimate the power of putting entertainment at the forefront. If you need help with making the most of having your audience in the room, get in touch with our team. https://lnkd.in/gxtKSSbx

Why do I love the entertainment business? Simple: it’s all about bringing people together in ways that resonate, thrill, and inspire. From creating moments that make people forget the outside world to watching a crowd light up when they see something incredible—there’s nothing quite like it. In entertainment, every show, every event, and every project is a chance to make memories and craft experiences that stick with people long after they leave. What I find most rewarding is the behind-the-scenes process. It’s the late-night brainstorming, the collaboration with talented teams, and the endless drive to make the next event even better than the last. It’s hard work, and there are always challenges, but that’s part of the thrill. Entertainment isn’t just an industry; it’s a passion, a way to connect with others, and a chance to leave a positive mark on the world—one unforgettable experience at a time. Here’s to the next great show, the next big event, and all the magic that comes with it. #EntertainmentIndustry #PassionForEntertainment #CreatingExperiences