International Institute of Digital Marketing™ - BELGIUM’s Post

Your #emailnewsletter database is valuable. After all, these people signed up to receive your #content. They must be eager to consume it, right? And yet, the average #emailopenrate in 2020 was 18%. That means less than one of every five #subscribers you’ve earned looks at the #content you send. Some daily -#newsletter brands have found better success. #MorningBrew, #theSkimm, and #TheHustle have risen to the top of the #newsletter game with #openrates approaching 50% and #subscriber totals that make the rest of us green with envy. What does it take to get people who’ve already expressed an interest in your #brandscontent to open and (hopefully) #read it? Here are some lessons #contentmarketers can learn from these #emailnewsletter successes. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia

Tired of generic newsletters? 😴 Elevate your content with beehiiv. 📈 Use code DIGITOOLSADVICE for 20% off your first 3 months. #newsletter #digitalmarketing #beehiiv #emailmarketing https://lnkd.in/dXWUar4g

Elevate Your Sales with Strategic Content. Dive into the essentials of a sales content strategy that not only educates but also motivates your prospects to take action. How do you ensure your content effectively supports your sales process? #SalesMotivation #StrategicContent #SalesProcess #TakeAction https://lnkd.in/e8ybCt-p

Readers may not absorb every word on a page, but strong content still matters – it grabs attention, builds trust, and positions you as an expert. We can help: https://lnkd.in/dbibs-uK  #contentmarketing #contentstrategy #b2bmarketing #marketingagency

How often do you have to send follow-up messages to collect documents? If you're using Content Snare, the answer could be zero. With built-in email templates and customisable schedules, you can keep your requests top of mind without lifting a finger. ⌛Gently remind your clients and maintain those important relationships while getting timely responses. The best part? It’s fully customisable to match your firm’s style and tone, making every interaction personal and effective. Learn more about Content Snare’s automated reminders. 👉 https://buff.ly/42yOLn5

Content builds trust with the 97% who aren’t ready to buy yet. Focus on trust now, leads will follow. #ContentMarketing #TrustBuilding #B2BStrategy”

Do people know what your business does? Lots of websites look great but are filled with jargon or bragging. Small business social media pages can have lots of entertaining videos but provide no direction on how to communicate with the business. Marketing shouldn't be confusing: Engage your audience, tell them how you solve their problem, and ask them to take a first step with you. Your company website doesn't help your business if your prospects don't get how your business helps them. I provide free content marketing advice for small businesses every two weeks. Sign up for my newsletter here: https://bit.ly/3ZWoVaZ

Close Deals with a Content Library Frustrated with repetitive objections? Build a content library of ready-made responses, templates, and scripts to streamline your sales conversations and close deals faster. • Prepare for objections. • Build useful scripts. • Save time, close fast. Explore how to build a content library that accelerates your sales at https://lnkd.in/e2JeASSV. #SalesContent #ContentLibrary #B2BSales

CTAs in Your Content: At the end of your articles, include a call-to-action encouraging readers to sign up for more valuable insights via your email list. Read the full article: 10 Effective Ways to Build an Email List ▸ https://lttr.ai/AT1oB #EmailList #OnlineBusiness #ValuableAsset #ProfitingFromPLR #SearchEngineRankings #LargestSearchEngine

White-labelling: How I generate consistent inbound leads for my clients without content. *A basic overview of how you can sell the SAME services to a completely new market without changing fulfilment or doing the marketing yourself.