InvestInNormandy’s Post

Cultivated Meat: A Glimpse Into the Future of Food – What Europe Can Learn From Asia's Innovation For Europe, still far away, but in Hong Kong, the US, and Singapore already a reality: #cultivatedmeat. Why is this relevant for us in the Netherlands and Europe? Because it shows how regulatory innovation and #consumeracceptance can drive the adoption of sustainable food technologies—something we urgently need to address here. As a researcher in food transition, I’m fascinated by how cultivated meat challenges traditional food systems and opens doors to more sustainable ways of eating. ✨ Key Highlights: New Launch in Hong Kong: Australian startup Vow, after success in Singapore, becomes the first to sell cultivated meat in China, starting with Japanese quail (a small bird known for its tender meat and delicate flavour) dishes at The Aubrey (a luxury izakaya bar at the Mandarin Oriental hotel). Creative Dishes: Vow’s products include Forged Parfait (a creamy pâté with quail, garlic, and brandy) and Forged Gras (a foie gras-inspired dish made from cultivated quail meat). Smart Market Strategy: Approval in Singapore helped Vow meet Hong Kong’s food safety standards, showing how aligned regulations can speed up market access for new technologies. China’s Big Plans: Mainland China is investing heavily in alternative proteins, building innovation centers and supporting startups to scale up cultivated meat production. Can Europe learn from Asia’s cultivated meat revolution? It’s a question that could define the future of sustainable food systems. #CultivatedMeat #FoodInnovation #ProteinTransition #Sustainability #FutureOfFood #AlternativeProteins #FoodTech #FoodTransition #SustainableEating #InnovationInFood #CircularFoodSystems

🌍🍫 𝗙𝗮𝗿𝗺𝗳𝗼𝗿𝗰𝗲 𝗮𝗻𝗱 𝗖𝗘𝗠𝗢𝗜: 𝗣𝗶𝗼𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗖𝗼𝗰𝗼𝗮 𝗦𝗼𝘂𝗿𝗰𝗶𝗻𝗴 🍫🌍 We are excited to share that our partner, CÉMOI Group, a leading French chocolate manufacturer, is on track to meet the upcoming #EUDR deforestation regulations by the end of this year! This milestone highlights CÉMOI’s unwavering commitment to sustainable cocoa sourcing, bolstered by their partnership with Farmforce. 𝗞𝗲𝘆 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀: 🔹 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗿𝗮𝗰𝗲𝗮𝗯𝗶𝗹𝗶𝘁𝘆: With Farmforce’s mobile tool, CÉMOI ensures precise, digital traceability of its entire cocoa supply chain, guaranteeing crops are not grown on deforested land. 🔹 𝗘𝘅𝘁𝗲𝗻𝘀𝗶𝘃𝗲 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽: Since 2022, CÉMOI has secured traceability of cocoa masses from cooperative growers, with 75 cooperatives already integrated into Farmforce’s systems and 27 cooperatives actively using our tool. 🔹 𝗖𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗗𝗮𝘁𝗮 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻: Beyond traceability, CÉMOI is digitally collecting data on agroforestry, education support for children, and women’s empowerment, driving their “Transparency Cocoa” program. 🔹 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: This initiative supports sustainable agricultural models and implements targeted projects with local cooperatives and NGOs, ensuring respect for humans and the environment. Join us in celebrating this significant step towards a more sustainable cocoa industry. Read the full article to learn more about how CÉMOI and Farmforce are transforming the chocolate supply chain. 🔗 Read the full article: https://lnkd.in/dbMY7cjt #Sustainability #Cocoa #Farmforce #CEMOI #Traceability #AgriTech #EUDR #SustainableAgriculture #SupplyChain #DigitalTransformation Let’s continue to harness the power of data for a sustainable future! 🌱

Eliminate synthetic chemical use in agriculture -- opt for delicious organic & regenerative beer! 🔹 In the ‘90s, cotton pesticide use peaked at nearly 86 million pounds of chemicals applied to crops across the US. Extensive and intensive use of synthetic fertilizers, soil additives, defoliants and other substances wreak havoc on soil, water, air and many living things. In 1996, Patagonia committed to exclusively use 100% organic virgin cotton and it hasn't looked back. 🔹 Synthetic fertilizers -- including some used on barley and hops -- still account for 11% of agricultural emissions. It can't continue this way! In 2024, Patagonia Provisions got into beer for the same reason we got into food/organic cotton: the US system is dominated by industrial ag, which depletes soil, threatens our waterways, and contributes to the climate crisis. Hope you'll give our two Certified Organic brews a try -- find the Lager and Non-Alcoholic Golden near you:

Victorian startup Natural Branding Australia has secured a farm trial with a citrus grower in Mildura to laser-brand 10 per cent of its crop for the 2025 harvest, representing a breakthrough in its founder Dr Adam Chrimes' mission to replace plastic stickers on fruit and cut 500 tonnes of plastic from the food supply chain each year.  ... https://lnkd.in/gdUVQEaB

Carlsberg Group is poised to release its special edition beer, brewed with 100% #regeneratively grown barley in 2025. You need not be a beer drinker to understand the significance of this story. Longstanding brands like Carlsberg stand on tradition, taking immense pride in honoring their methods to assure reliable, consistent taste over not just years, but decades. Carlsberg is in the process of transitioning to 100% regenerative grown barley. They’ve seen the deterioration of soil and crop quality over time like all the big brands. And, just like the others, they started small, in order to convince themselves of the opportunity, and are quickly working with their growers to convert them to regenerative farming. It’s a choice between adding more and more costly synthetic chemicals or moving with growing consumer demand for cleaner food. It becomes an obvious business decision. Even the goliaths like Cargill are making significant progress. This week they announced surpassing 1 million regenerative acres on their way to 10 million acres by 2030. There’s much work to be done to build supply chains for clean foods to reach your tables. It speaks to how broken the food industry has become but there are many positive signs that real change is underway. Continue keeping an eye out for cleaner food options. It’s likely to be the most important change in food during our lifetime. https://lnkd.in/eb4jVMgK

In 2022 Bordeaux Wine Council CIVB (Conseil Interprofessionnel des Vins de Bordeaux) announced 75% of the Bordeaux vineyard practice some form of certified environmental approach. There are three HVE (High Environmental Value) levels of sustainable certification. They require: maintaining of biodiversity, adapting the use of phytosanitary products, the storage and reasoning of fertilizers, optimization of water intake in other words reasoning of constraints, reduction without prohibiting the use of chemicals. . HVE Level 3 can pass to organic certification if vineyard would not be in contact with the synthetic products (phytosanitary chemical products, chemical fertilizers, chemical weed killers etc) during the last 3 years of production. In organic farming the use of synthetic organic molecules in the crop itinerary is totally excluded and replaced by copper sulfur or products of plant origin. French and European organic farming labels are common today. We find them both juxtaposed on the same logo composed of the mention "AB" and the Eurofeuille, organic brand in Europe. Always in the spirit of natural equilibrium some vine growers decide to go further by adopting the principles of biodynamic viticulture. The main objective is to rehabilitate, energize and intensify organic life of the environment where the vine lives. « Demeter » and “Biodyvin” are labels of biodynamical agriculture. “Demeter” is internationally recognized label and “Biodyvin” is European label. The principle is that the wine produced from biodynamical viticulture, is produced from the grapes grown following the rhythm of the seasons and lunar calendar. The soil and the vine are treated by the way close to homeopathy from the plants, with fertilization system and natural stimulation. With 5’424 vineyards covering about 102’000 hectares, Bordeaux has the highest number of sustainable growers, the highest area 20 000 ha of certified organic vines in France and the highest number of Demeter biodynamic labels. More and more estates make a transition to become organic or biodynamic. Conventional estates are in minority, therefore they will lose both their market and commercial profit. In my opinion very soon the principal intermediaries between consumer and producer supermarkets and deep discounters will be obliged to adapt and to exclude conventional product from the sale because environmental component gives more added value to the product.

Discover how brands like Heraclea, Rudi's Rocky Mountain Bakery, Voyage Foods, Heraclea, and Theo's Plant-Based are leading the way with eco-friendly practices. From regenerative agriculture to upcycled ingredients, these brands are reshaping the future of food. Explore the Sosland Publishing Food Business News slideshow below for a taste of sustainable innovation! #SustainableBrands #ExpoWest #Heraclea #RudisMountainBakery #Larabar #TheosPlantBased #Sustainable #SustainableEating #EcoFriendly 🌱🍽️

Sustainability Tastes Best 🎈 I was thrilled to see our launch of Sapore Lavida reach over 500,000 people on LinkedIn, through various articles and posts. Sapore Lavida is our first 100% traceable sourdough made with flour cultivated using regenerative agriculture practices. Here’s an update and a picture of our last visit on the field with our CEO Pierre Tossut and Farm For Good 🍞 Why? Better Bread Since its humble beginnings, bread has been a symbol of sustainability and plant-based goodness, sustaining generations of human life. It’s time protect our soils by reconnecting the know-how of 250 generations of farmers bakers to make bread better every day. ☑ How? On the Ground Group sustainability strategy is to be embodied into the supply chains and product range. Creative thinking and innovation are key enablers to develop new products and a more robust brand strategy. 💡 What? Sourdough! A creamy and slightly acidic active sourdough to differentiate the flavour of your favorite breads and sweet applications, while supporting pioneering farmers in their transition to regenerative agriculture. 🤝 Who? You At the beginning, my objective was to measure everything. I quickly realized that to enable change, we need you : People first. Farmers, Millers, Colleagues and of course, Customers and Consumers. Big THANK YOU 👉 What can you do in your zone of influence? What role are you willing to take to enable more sustainable food supply chains? #SourdoughInstitute #BetterBread #RegenerativeAgriculture #Sourdough #SourdoughBread #Puratos #SustainableFood #supplychain #FoodInnovation #Innovation #SustainableFarming #SBTI Puratos Clotilde de Montpellier Donatienne van Houtryve Karl De Smedt Jan Hermans Emma Ruby Percy Mc Cord Guylaine Lacaze Delphine Soyeurt Lauren Buysschaert Francesca Angiulli Anneleen Mistiaen Jan Willem Groen Didier Biebaut Bernard Genot Gautier Aubry

Cherry tomatoes makes it into Top 10 best-selling brands in FranceAzura Group's cherry tomatoes were the 10th best-selling brand in France in 2023 and the best-selling brand in the fruit and vegetables category (based on Kantar Worldpanel 2023).Throughout the year, 116 million Azura products were bought by nearly 16.9 million French families with three-quarters of these (75%) making repeat purchases. "This loyalty demonstrates customers' preference for Azura products. It also reflects the reliability and dependability of Azura's supply chains. Thanks to the total control of the value chain from field to plate, the Azura Group has become one of the world leaders in the production of cherry tomatoes," a statement by the Group reads.Azura's 18,000 team focus every day on providing customers with quality, tasty and environmentally friendly products. Further, Azura Group is fully committed to the continuous reduction of its environmental footprint and has implemented a CSR strategy covering the entire production chain, from field to plate. This includes agronomic research to limit the use of pesticides wherever possible, production in energy-saving unheated greenhouses, optimization of water use, reduction in the consumption of plastic packaging and waste recycling. "Our cherry tomatoes are now the most popular fruit and vegetable option for French consumers."The Azura Group has also invested in supporting communities in southern Morocco, through the Azura Foundation. Founded in 2014, the Foundation has carried out educational support projects (creation of schools, nurseries, educational centers for children with disabilities) as well as projects linked to the careful management of natural resources in Morocco for the benefit of 30,000 beneficiaries.Growing what is good for the planet, for consumers, for society and for employees is the purpose that has built the group for more than 30 years and which shapes its ambition for future generations.

𝙋𝙤𝙩𝙖𝙩𝙤 𝙎𝙩𝙖𝙧𝙘𝙝 𝙈𝙖𝙧𝙠𝙚𝙩: 𝘼 𝙎𝙩𝙖𝙥𝙡𝙚 𝙄𝙣𝙜𝙧𝙚𝙙𝙞𝙚𝙣𝙩 𝘿𝙧𝙞𝙫𝙞𝙣𝙜 𝙄𝙣𝙣𝙤𝙫𝙖𝙩𝙞𝙤𝙣  𝙂𝙚𝙩 𝙈𝙤𝙧𝙚 𝙄𝙣𝙛𝙤: https://lnkd.in/d3zUx-5A Potato starch, a versatile and essential ingredient, is gaining traction across various industries. From food production to industrial applications, its unique properties are fueling demand and inspiring innovation. 𝙈𝙖𝙧𝙠𝙚𝙩 𝘿𝙮𝙣𝙖𝙢𝙞𝙘𝙨: The food and beverage industry is the largest consumer of potato starch, utilizing it as a thickener, binder, and stabilizer in products like soups, sauces, and baked goods. The trend towards gluten-free and clean-label products is further boosting its popularity. The industrial sector leverages potato starch for its excellent adhesive properties in paper, textile, and pharmaceutical applications. Its biodegradability makes it a preferred choice for eco-friendly products. Europe remains a significant market due to its robust potato production and established processing industry. However, the Asia-Pacific region is emerging as a key player, with rising consumption and expanding production capabilities. Technological advancements in extraction and processing are enhancing the quality and functionality of potato starch, opening new avenues for its application in various sectors. 𝙎𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙞𝙡𝙞𝙩𝙮 𝙁𝙤𝙘𝙪𝙨: Potato starch is a sustainable ingredient, derived from a renewable resource with minimal environmental impact. Its production supports sustainable agriculture and reduces waste through the utilization of by-products. Companies are increasingly adopting sustainable practices in potato cultivation and starch extraction, aligning with global sustainability goals and consumer preferences for eco-friendly products. 𝙏𝙝𝙚 𝙁𝙪𝙩𝙪𝙧𝙚 𝙤𝙛 𝙋𝙤𝙩𝙖𝙩𝙤 𝙎𝙩𝙖𝙧𝙘𝙝: Innovation in food technology and industrial applications is set to drive the future growth of the potato starch market. From novel food products to biodegradable packaging, the possibilities are vast. Collaborative efforts between producers, researchers, and industries will foster innovation and expand the market potential of potato starch, making it an integral component in various fields. Stay tuned for more insights on how potato starch is shaping the future of multiple industries and contributing to sustainability! #PotatoStarchMarket #FoodInnovation #Sustainability #IndustrialApplications #MarketTrends #EcoFriendly #CleanLabel #Biodegradable