Ioda Marketing’s Post

Digital Marketing: An Advent of AI in Our Contemporary World,” esteemed speakers converged to explore the importance and economic advantages of integrating artificial intelligence into the practices of public managers

If click-through rates (CTR) and cost per click (CPC) are crucial metrics for gauging ad performance they should reveal which messages entice users to engage with the advertised product or service and at what cost, right? Well check out these numbers: Clicks: AI written ads = 26 Human written ads = 65 Impressions: AI written ads = 713 Human written ads = 1,306 CTR: AI written ads = 3.65% Human written ads = 4.98% Average CPC: AI written ads = $6.05 Human written ads = $4.85 Believe it or not the difference is the human factor. If AI was speaking to computers, it would probably win hands down, but hey, until we actually replace humans (don’t laugh) AI just doesn’t get humanity. Read the full study here: https://lnkd.in/dsrsmk-P

10 Challenges Marketers Face When Implementing AI in 2024 [New Data + Tips] https://lnkd.in/dBc4_z5c - Let Us Help You Streamline Your Business With Technology - https://lnkd.in/gg2HsZiw

10 Challenges Marketers Face When Implementing AI in 2024 [New Data + Tips] https://lnkd.in/dBc4_z5c - Let Us Help You Streamline Your Business With Technology - https://lnkd.in/gg2HsZiw

Are you ready to navigate the rapidly evolving world of artificial intelligence and understand its impact on media, tech and advertising? Join us at AI Deciphered: Discovering the Potential for Marketers and Communicators on September 19, 2024, at Convene, 237 Park Avenue, New York City. This daylong conference will address the multitude of questions and concerns you have about AI, including: - Is the AI buzz real? - What does the future hold for AI in PR? - Will AI enhance our productivity and creativity, or disrupt our industry? - How can AI help me do my job better? Register here: https://brnw.ch/21wKFha #AIDeciphered #MarketingAI #CommunicationsAI #AIConference #CampaignUSAIDeciphered #PRWeekUSAIDeciphered #MMMAIDeciphered #ArtificialIntelligence

10 Challenges Marketers Face When Implementing AI in 2024 [New Data + Tips] https://lnkd.in/dBc4_z5c - Let Us Help You Streamline Your Business With Technology - https://lnkd.in/gg2HsZiw

Are you feeling lost in the sea of AI terminology as a digital marketer? Our comprehensive glossary breaks down all the jargon and helps you navigate the complexities of artificial intelligence with ease. Stay informed, stay competitive 💪 . #AIGlossary #digitalmarketing #alwayslearning https://lnkd.in/e_MRZipx

Uncover PA’s perspective on how to use the power of data, digital, and AI to build an intelligent enterprise: https://lnkd.in/e98Ba5BT #NextMadeReal #IntelligentEnterprises #AIAdoption #DigitalBusiness

10 AI Tools Every Digital Marketer Should Know: https://lnkd.in/geWP-c5v

AI is changing the game in public sector marketing. Are you ready? 🌐 Download our new brochure for the Professional Diploma in AI and start your journey toward digital transformation. https://lnkd.in/deEdUwHV #AIForPublicSector