IPG Mediabrands’ Post

TV advertising is CONSISTENTLY proven to create trust quicker than any other form of advertising. And while the landscape of TV keeps evolving, the trust that a TV campaign builds with viewers stays the same. 📺 With careful planning to reach the right audiences, you can have a TV campaign for as little as £2,000. 🎥🎞️ 📺 Why Choose TV Advertising? Static Options: Consistent brand presence Targeted Planning: Reach specific hobbies, incomes, and postcodes Mainstream Channels: Available locally and nationally Niche Channels: Hundreds of targeted options There’s a perfect campaign for every brand and business! 😍📣🚀 Discover how TV advertising can elevate your brand. Contact us today! 📞 #TMHMedia #TVAdvertising #BrandTrust #MarketingStrategy #AdvertisingGoals #ReachYourAudience

With the US election all over our screens, I’ve been thinking about TV itself and the unique impact of TV advertising. I recently attended our GO! Network event, First-Time TV Advertising: Success Stories and Proven Strategies for Brands (3 October 2024) Where we explored what truly makes first-time TV ads resonate. It got me thinking… Your audience won’t remember every feature of your ad. But here’s what they will remember… ↓ → A story that speaks to them personally. → A design that makes them feel seen. The key takeaway for me? ✨ "The value of design built around individuals" It’s about going beyond the screen and connecting with audiences on a personal level to leave a lasting impression. In my role at The GO! Network, I love seeing how brands and agencies innovate to create genuine connections. This session was packed with insights on how first-time advertisers can make their mark in a crowded space. You can catch the entire session here, but here’s a clip to get you started 🎥: https://lnkd.in/e9VcT7eG #Marketing #Advertising #TVAdvertising #BrandStrategy #GoNetwork

Integrating television and radio advertising can amplify your brand's message and maximize its impact across diverse audiences. We explore the synergy between television and radio advertising and share insights on how our holistic approach can elevate your brand's visibility and engagement across platforms. #DigitalStrategy #AdaptAndThrive #SuccessMission #MarketingPartner #BusinessGrowth #BrightEyesMarketing #MarketingAgency #AdvertisingExperts #MarketingSolutions #DigitalMarketing #AdvertisingStrategies #CreativeMarketing #MarketingSuccess #BrandPromotion #MarketingMasters #AdvertisingCampaigns #StrategicMarketing #MarketingConsultants

🚀 Elevate Your Brand with TV Advertising! 📺 Are you looking to boost your brand's visibility and drive meaningful engagement? As a Marketing Consultant for WBFF FOX45 TV here in Baltimore, I can help you leverage the powerful impact of TV advertising to reach your target audience effectively. Whether you’re exploring TV ads for the first time or looking to refine your current strategy, let’s connect! Feel free to message me if you or anyone in your network is interested in learning more about how TV advertising can transform your business. 📈 Why TV Advertising? Broad Reach: Tap into a vast audience across the Baltimore region. Credibility: Enhance your brand's trust and authority. Targeted Impact: Reach the right people at the right time with precision. Ready to see how TV can work for you? Drop me a message, and let’s explore the opportunities together! #TVAdvertising #Marketing #Advertising #BusinessGrowth #Baltimore #BrandVisibility

The media landscape is evolving like never before. As digital continues to grow, TV remains a powerful force—just in new forms. The challenge for marketers in 2025 is clear: how do you plan and measure campaigns across both digital and TV effectively? Join Nielsen for a webinar on February 13 to discover how to navigate a fragmented media environment. 👉 https://bit.ly/3WtTPYa

📺 Imagine combining the broad reach of TV with the precision of digital ads. That’s exactly what Addressable TV does. 🎯 With the launch of NMO Kijkonderzoek, brands can now deliver hyper-targeted ads to the right audience at the right time. 🎯 What does this mean for marketers? 👉 More relevant ads for viewers 👉 Real-time data insights to optimize campaigns 👉 A much better ROI for advertisers This isn’t just innovation—it’s the future of TV advertising. Curious how it works? Read more here: https://lnkd.in/eWPHVRiA What do you think—ready to make your TV campaigns more personal? Let’s talk!

The way we watch TV is changing, and so is how it's advertised. Say goodbye to upfronts focused just on reach, and hello to performance-based deals! This means broadcasters need to up their tech game to track results and partner with advertisers to achieve their goals. Here's what you need to know: -Marketers are demanding measurable results across all media, including TV. -Broadcasters are investing in targeted advertising and data analytics. -Performance-based marketing can be expensive for broadcasters, but it's key to staying relevant. In our latest blog, we'll give you survival tips. https://bit.ly/3UEHq1H #television #advertising #marketing #digitalmedia #upfronts

"Leveraging Radio doesn’t mean giving up TV advertising — it means finding the best balance of both to increase reach and drive leads to your business. If you’re a TV-centric advertiser looking to optimize your media plan for additional reach, consider taking a slice of your budget and investing it in Radio. The data speaks for itself — your campaign will benefit from incremental unduplicated reach. It’s all upside for advertisers." https://lnkd.in/gWN6wrbS

📺 TV advertising isn't just for big brands anymore! Fascinating data from first-time TV advertisers reveals something unexpected: Television excels at driving brand consideration, not just awareness. Here's what caught my attention: - TV ads create an emotional connection that digital sometimes misses - Mid-funnel impact helps brands move from awareness to consideration - Perfect for growing companies ready to scale their presence I remember my first major TV campaign. The metrics weren't just about reach - we saw significant lifts in brand consideration and purchase intent. The power of storytelling through television created a connection that display ads simply couldn't match. Want to know the best part? With the rise of connected TV and addressable advertising, the barrier to entry is lower than ever. Question for my network: Have you experimented with TV advertising? What results surprised you the most? Key learning: Don't dismiss traditional channels in your digital-first world. Sometimes the "old school" approaches still pack the biggest punch! #Marketing #Advertising #BrandStrategy #MediaPlanning #TVAdvertising #MarketingStrategy #DigitalMarketing #BrandGrowth

Cutting through the noise in advertising isn't just about volume—it's about credibility and connection.  That's where local talent endorsements shine, especially in radio and TV.  Imagine having a beloved DJ or TV host personally vouching for your brand.  It's not just an ad; it's a recommendation from a trusted voice.  This approach does more than just grab attention; it builds instant credibility with their loyal audience.  But why stop at traditional commercials?  The real magic happens when you integrate your message into the programming itself.  Picture your law firm being featured in a morning drive radio interview or your home service company showcased during a popular TV segment like Good Day LA.  This isn't just advertising; it's becoming part of the content people tune in for.  By leveraging local talent and smart media integration, you're not just reaching your audience—you're connecting with them through voices they already know and trust.  In today's cluttered media landscape, that personal touch can make all the difference.