Isaac Hyman’s Post

🚀 Boost Your Campaign Insights with Call Tracking! 🚀 We are thrilled to highlight the Call Tracking feature of our Omnichannel Marketing Platform, designed to give you unparalleled insights into your direct mail and digital marketing campaigns. 🌟 📞 Call Tracking: Record and analyze all phone calls and SMS text conversations between your business and prospective customers to ensure precise tracking of your campaign's effectiveness. Here’s why Call Tracking is a must-have: Comprehensive Monitoring: Capture every interaction to understand how prospects respond to your campaign and identify opportunities for improvement. Enhanced Accountability: Ensure your team follows up promptly and effectively, boosting the overall success of your marketing efforts. Data-Driven Decisions: Use recorded conversations to gather valuable insights, refine your strategies, and optimize future campaigns. By integrating Call Tracking into your marketing strategy, you gain a deeper understanding of your audience’s needs and preferences, enabling you to tailor your approach for maximum impact. Track, analyze, and optimize your campaigns like never before with our Call Tracking feature. Elevate your marketing efforts with detailed insights and drive better results! #OmnichannelMarketing #CallTracking #DirectMail #CustomerEngagement #MarketingAnalytics

Is your brand allocating too much of the budget towards new customer acquisition?   If so, you may not be prioritizing the right initiatives.   According to The CMO Survey, on average, acquisition budgets are 14.7% greater than retention budgets.   However, a 5% increase in 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐫𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 can produce 25% more profit.   Loyal consumers are more likely to make multiple repeat purchases from their favorite brands while new customers may only make a one-time purchase.   If this is the case, why do so many brands put so little focus on customer retention?   As a strategic full-service branding agency, we understand the importance of customer acquisition and retention.   Our brand marketing methods nurture consumers beyond the path-to-purchase in order to form loyal brand followings. Through our transformative Brand Model®, we scientifically engineer and artfully design influential, human-centered brand identities for mid-market organizations. Our science-based Brand Model® approach leads to long-term growth for client partners, including increased market share, brand awareness, brand loyalty, and so much more. Schedule your introduction Brand Model® call with us today and learn how we can design and engineer your company’s brand strategy for consumer adoption: https://lnkd.in/d-5mkxi #branding #marketing #advertising #b2b #b2c #cmoinsights #creativeagency #sales #cmo #ceo #brandmarketing #ads #brandloyalty #idealogic #brandtohuman #brandmodel

🔍 The Real Reason Your Products Aren’t Selling – It’s Not Competition 🔍 If your products aren’t selling, it’s easy to blame stiff competition. But here’s the truth: it’s not always the competition that’s holding you back. 👀 Many sellers overlook internal factors like: Poorly optimized listings that don’t grab attention 🛑 Subpar customer service that drives buyers away 😬 Ineffective marketing strategies that miss the mark 🎯 Rather than focusing on what others are doing, take a closer look at your own strategy. Are your listings optimized for visibility? Is your customer service building loyalty? Is your marketing reaching the right audience? At Marketplace Valet, we specialize in helping brands sharpen their strategy with listing optimization, customer engagement, and tailored marketing solutions. It’s not about beating the competition – it’s about improving your game. 🏆 Stop blaming the competition and start optimizing your business. The results will speak for themselves. 📈 #ecommerce #listoptimization #customerservice #marketingstrategy #marketplacevalet #businessgrowth #onlineselling #customerengagement #productlisting #competitivestrategy

Brand communities create a continuous stream of revenue. It sounds cliché, but people just want to belong. Belonging is a Fundamental Tenet of Human Nature. Your brand should be a community–or 𝘧𝘦𝘦𝘭𝘪𝘯𝘨 of community–that consumers can be part of. 64% of consumers want brands to connect with them. And when customers feel connected to brands, more than half of consumers (57%) will increase their spending with that brand and 76% will buy from them over a competitor. Being a brand consumers can belong to is a powerful way to increase and maintain retention. At IDealogic®, we engineer brands around inclusive customer communities so you can appeal to the most important aspect of their human needs–belonging, status, and fulfillment. We can help you build the ultimate consumer journeys with our proprietary brand marketing strategies. Schedule your introduction appointment today to learn more: https://lnkd.in/d-5mkxi #branding #marketing #advertising #b2b #b2c #cmoinsights #creativeagency #sales #cmo #ceo #brandmarketing #ads #consumerbehavior

Q2 marketing pipeline goal hit with 2 weeks to spare. Here's what I see working right now for marketers 1️⃣ Brand is driving demand You can't buy a demo request. But you can warm up your audience and target them effectively. Brand marketing and demand creation is having a massive impact (as opposed to demand capture) 2️⃣ ICP Refinement We've been working super hard on our ICP and what this really means. It's not "B2B tech companies who are looking to invest in gifting and direct mail". We're laser focused on tech overlaps that match our ideal buyers, sub-segments, personas etc. 3️⃣ We send a ton of gifts and it works Digital + gifting/offline channels can have a massive impact. Every company I speak to that uses these channels sees a massive uptick when they turn omnichannel... It's a no brainer now. 4️⃣ They work with sales. Not for them Alignment at all levels is critical. If the focus is on revenue, you create the right pipeline. Feedback is key. Massive shoutout to Ben Smith 💜 🎁 Sofia Alexandra Silva Sara Sa Daniela Ferreira Kinga Kusak Sam Collins What's working for you??? #marketing #sales #pipeline

Introduced a new sales strategy to a client today. The client was a small business struggling to generate leads. We decided to implement a targeted and personalized digital marketing campaign. Here are five things I learned from the day: 1. Tailoring is key: Understanding the specific needs of the customer is critical. Customized messaging resonates better. 2. Omnichannel presence: Being present on all channels where the target audience is located boosts brand visibility. 3. Metrics matter: It's not just about sales. Monitor metrics like conversion rate, customer acquisition cost, and customer lifetime value. 4. Adaptability: The digital landscape is fast-paced. Being flexible and ready to change strategy based on results is crucial. 5. Building relationships: One-off sales are good, but loyal repeat customers are gold. Focus on nurturing these relationships for long-term success. Hope this brings value to your sales strategy. Has your strategy evolved with the changing digital landscape? #SalesStrategy #DigitalMarketing #Adaptability

59% of consumers in the U.S. say that once they’re loyal to a brand, they’re loyal to it for life, according to a survey by Acquia. This stat shows just how valuable brand loyalty is. It’s more than repeat purchases—it’s about building lifetime support. Loyal customers become advocates who choose your brand again and again. 𝗕𝗿𝗮𝗻𝗱 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 is more than just repeat purchases. It’s a powerful, long-term relationship between consumers and brands. When a customer develops loyalty, they are likely to stick with that brand for years, often becoming vocal advocates. Focusing on building brand loyalty means thinking beyond short-term gains. Aim for a long-lasting connection with your customers. In our new series, we’ll dive into the top 10 brands that have mastered brand loyalty. Each post will share one powerful lesson every marketer can learn from these brands. Stay tuned to see how the best brands turn loyalty into long-term success—and how you can too. #brandloyalty #branding #prospecting

Three things I did to help my DTC beauty client achieve profitability while continuing to drive substantial growth: 1️⃣ Focused on building awareness & educating their target audience 2️⃣ Refined and optimized their marketing channel mix, messaging, and site experience 3️⃣ Prioritized retention as part of the acquisition strategy Want to talk about opportunities to drive both growth and profitability for your business? Click the link in my profile or drop into my DMs. — Hey! I’m Meghan. I help female-forward consumer brands stop throwing spaghetti at the wall and unlock sustainable ecommerce growth. Click my name + follow + 🔔 for actionable advice and the occasional hot take. — #d2c #growthmarketing #ecommerce #marketingstrategy #marketingconsultant

Debunking common myths about promotions and discounts! Discover how strategic offers can boost your brand without sacrificing value. Myth 1: Frequent Discounts Devalue Your Brand Myth Buster:Offering strategic and time-limited discounts can actually enhance brand value by creating a sense of urgency and exclusivity. When done correctly, discounts can attract new customers and boost loyalty among existing ones without harming long-term brand perception. Myth 2: Only Deep Discounts Drive Sales Myth Buster:Moderate discounts, when paired with strong marketing and perceived value, can be equally effective. Promotions such as "Buy One Get One Free" or bundled offers can drive significant sales without the need for drastic price cuts. Myth 3: Discounts Only Attract Bargain Hunters Myth Buster:Well-targeted discounts can attract a broader range of customers, including those who may not typically seek out deals but are motivated by added value. Personalization and segmentation are key to ensuring promotions resonate with the right audience. Myth 4: Promotions Should Only Be Used to Clear Outdated Inventory Myth Buster:Promotions can be strategically used for various purposes, including launching new products, rewarding loyal customers, and stimulating off-peak sales. They are not limited to clearing stock but can be part of a broader marketing strategy. Myth 5: Discounts Always Lead to Lower Profit Margins Myth Buster:While discounts can reduce margins on individual items, they can increase overall revenue by driving higher sales volumes and attracting repeat customers. When planned carefully, promotions can improve profitability through increased customer lifetime value. Myth 6: Seasonal Discounts Are the Only Effective Promotions Myth Buster:Non-seasonal promotions, such as flash sales, loyalty programs, and referral discounts, can be highly effective. Consistent and varied promotional strategies keep customers engaged year-round. Myth 7: Online Discounts Will Cannibalize In-Store Sales Myth Buster:Integrated omni-channel promotions can drive both online and in-store traffic. Offering exclusive in-store discounts or buy online, pick up in-store (BOPIS) options can complement online promotions and enhance the customer experience across all channels. #MarketingStrategy #CustomerLoyalty #SalesBoost #MarketingMyths #Promotions #Discounts #CustomerAttraction #BusinessGrowth #BrandValue #SalesStrategy #RetailMarketing #CustomerEngagement #MarketingTips

Relationship marketing for retailers. Personalized experiences at scale, seamless journeys, and trust are the keys to winning hearts. With nearly 70% of consumers willing to pay more for brands they love, loyalty truly pays, for the consumer and the brand. Make an emotional connection as a retailer, DTC or otherwise. Download Marigold’s Relationship Marketing Trends: Retail Brand Rankings Report to uncover the strategies that set them apart. 👉 Download the report here now! #RetailTrends #CustomerLoyalty #RelationshipMarketing #MarketingMagic " https://lnkd.in/ePzay9dM