iSAP Group Investments ltd’s Post

//IF IT'S WORKING, DON'T REINVENT THE WHEEL BIC is a great example of a brand that really nailed it. They released the BIC Cristal Ballpoint pen back in 1950, and it was the first disposable pen that everyone could buy. What’s amazing is that the design hasn’t changed much since then! 1. The barrel was reshaped to a hexagonal design for better grip 2. A small vent was added to the barrel to prevent vacuum buildup That’s all. The takeaway here? Only redesign when there's a real demand from customers. If no one is asking for an updated version, trying to innovate just for the sake of it can hurt your success. Sticking with what’s already working is usually the smartest move. ——— Chances your innovation strategy is broken are 94% https://lnkd.in/dexsVrw8 #innovation #creativity #future #whatinspiresme #innoweek #venturestudio #companybuilder #vc All rights and credits are reserved to the respective owner(s).  Contact me to add you as a reference or content removal. ♻️ Repost to help your network to bring their ideas to market.  And follow Dipl.-Ing. Lars Behrendt for more posts like this.

//IF IT'S WORKING, DON'T REINVENT THE WHEEL BIC is a great example of a brand that really nailed it. They released the BIC Cristal Ballpoint pen back in 1950, and it was the first disposable pen that everyone could buy. What’s amazing is that the design hasn’t changed much since then! 1. The barrel was reshaped to a hexagonal design for better grip 2. A small vent was added to the barrel to prevent vacuum buildup That’s all. The takeaway here? Only redesign when there's a real demand from customers. If no one is asking for an updated version, trying to innovate just for the sake of it can hurt your success. Sticking with what’s already working is usually the smartest move. ——— Chances your innovation strategy is broken are 94% https://lnkd.in/dexsVrw8 #innovation #creativity #future #whatinspiresme #innoweek #venturestudio #companybuilder #vc All rights and credits are reserved to the respective owner(s).  Contact me to add you as a reference or content removal. ♻️ Repost to help your network to bring their ideas to market.  And follow Dipl.-Ing. Lars Behrendt for more posts like this

//IF IT'S WORKING, DON'T REINVENT THE WHEEL BIC is a great example of a brand that really nailed it. They released the BIC Cristal Ballpoint pen back in 1950, and it was the first disposable pen that everyone could buy. What's amazing is that the design hasn't changed much since then! 1. The barrel was reshaped to a hexagonal design for better grip 2. A small vent was added to the barrel to prevent vacuum buildup That's all. The takeaway here? Only redesign when there's a real demand from customers. If no one is asking for an updated version, trying to innovate just for the sake of it can hurt your success. Sticking with what's already working is usually the smartest move.

"Sticking to a design style that works can feel safe, but embracing change invites growth, innovation, and the possibility to create something extraordinary. Evolution is the heartbeat of creativity." 🚀 Don’t try to change something that works for your customer. 🚀 BIC provides a perfect lesson in this principle. As the global leader in stationery, BIC launched the iconic BIC Cristal Ballpoint pen in 1950—the first-ever mass-produced, disposable pen. Since then, it has undergone minimal changes: ✒️ The barrel shape became hexagonal to improve grip. ✒️ A small hole was added in the barrel’s side to reduce the vacuum created by the rotating ball. And that’s it. The key takeaway? Only redesign if there's a customer need. If the market isn’t asking for a better version, you probably shouldn’t create one. Innovating for the sake of novelty can destroy your existing market. #DesignEvolution #InnovateToElevate #StayAhead #CreativeGrowth

BIC Pen – The World’s Most Sold Product! From luxury to necessity, the BIC pen revolutionized writing with a story of innovation and simplicity: 🔹 A Historic Leap: In 1809, fountain pens were a luxury, costing $140 (₹11,700 today) and requiring skillful use to avoid ink spills. 🔹 A Game-Changing Move: Marcel Bich acquired the patent for $2.6 million (₹217 Crores) and transformed the industry by perfecting the ballpoint pen. His innovations included: Precision Engineering: Developed 0.8 mm balls for consistent ink flow. Economies of Scale: Shifted production to cost-effective locations, driving prices down. 🔹 Affordable Revolution: As prices fell to just $2, literacy rates soared globally! 🔹 Enduring Design: For nearly 70 years, the BIC Cristal’s design remains unchanged. Today, 14 million BIC pens are sold every day. 🔹 The Magic of Capillary Action: Ever wondered why ball pens work even when upside down? It’s the capillary action—nature’s way of defying gravity! Key Success Factors: Iconic Design: Launched in 1950 with a transparent barrel and hexagonal shape, over 100 billion sold globally. Quality & Affordability: Priced around $0.10, renowned for smooth writing and durability. Global Reach: Available in 160+ countries with a 20% market share. Adapts to regional needs. Strategic Branding: Strong, reliable brand identity with effective multi-channel advertising. Product Diversification: Over 100 models catering to different market segments, including BIC Atlantis and BIC Gel-ocity. “It is not so much simple to be simple; Beauty lies in simplicity.” BIC’s success lies in the elegant simplicity of its design and its relentless pursuit of innovation! #BICPen #Innovation #ProductDesign #WritingInstruments #BusinessSuccess #GlobalBrands #ManufacturingExcellence #EconomicImpact #Simplicity #BallpointPen #IndustryLeader #SustainableInnovation #MarketingStrategy #IconicProducts #ConsumerGoods #BrandHistory #Leadership #GlobalImpact #TechInBusiness #SuccessStory #AffordableLuxury #HistoricalImpact #ProductEvolution #BrandLegacy

Focusing solely on innovation for the sake of novelty can potentially harm your current market position. Agree? Global leader in stationery showcases a perfect example in this principle. They launched the iconic BIC Cristal Ballpoint pen in 1950. Bich formed Société Bic in 1953, and the company was listed on the Paris Stock Exchange in 1972. The design of the pen has remained mostly unchanged since its initial launch, and till date, remains the best-selling pen in the world. In more than 50 years, all they did was reshaping the barrel to a hexagonal design, to enhance grip and a small hole was incorporated into the side of the barrel, to mitigate the vacuum effect caused by the rotating ball. The remarkable creations by visionary innovators and entrepreneurs often lead me to contemplate whether we should pursue the development of a better version of our product, even if the market is not explicitly demanding it. #ProductDesign #MarketNeeds

𝐋𝐢𝐤𝐞 𝐀𝐥𝐮𝐦𝐢𝐧𝐮𝐦 ! Change is a natural part of growth, and no element demonstrates this better than aluminum. Its ability to adapt—changing its bonds, colors, and shapes—while remaining fundamentally the same, mirrors the essence of our rebranding journey. Like aluminum, we’ve evolved. Our logo and identity have transformed, adopting a fresh, modern look. Yet, at our core, we remain true to who we are—guided by the same values, vision, and purpose that define us. Rebranding isn’t about becoming something new; it’s about reimagining how we present ourselves to the world while staying authentically ourselves. We are still EPSF—refined, redefined, and ready for the future. #Bridging_borders_Empowering_unity #Together_we_innovate #EPSF

Monochrome packaging stands out as a beacon of unadulterated elegance and refinement. It's a design philosophy that embraces the power of simplicity and harnesses it to captivate the senses and evoke a myriad of emotions. One of the most captivating elements of monochrome packaging is its ability to forge an immediate connection with consumers. The absence of superfluous adornments draws attention to the essence of the product, imparting a sense of authenticity and purity. By allowing the product to take center stage, monochrome packaging fosters a deeper appreciation for its intrinsic qualities. Furthermore, monochrome packaging offers a powerful means of storytelling. With the spotlight squarely on the product, every texture, contour, and detail plays a role in narrating its unique story. This minimalist approach creates an aura of mystery and exclusivity, inviting consumers to engage with the brand on a more profound level. To create beautiful packaging contact us at https://lnkd.in/di8DgYWb ⁣ #EPL #LeadingThePackSustainably #minimalism #beautifulpackaging #LessIsMore

If it’s working for your customers, don’t reinvent the wheel. Take BIC as a great example. Back in 1950, BIC introduced the iconic Cristal Ballpoint Pen—the first mass-produced, disposable pen. What’s fascinating? It’s barely changed in over 70 years. 🔹 The design was updated to a hexagonal barrel for a better grip. 🔹 They added a small vent to prevent vacuum buildup. And that’s it. No unnecessary overhauls, no flashy redesigns—just small, meaningful tweaks. The takeaway? Don’t innovate just for the sake of it. If your product is delivering value and customers are happy, resist the urge to constantly reinvent. Sometimes, sticking with what works is the best way to maintain success. #CustomerFocused #ProductDesign #InnovationStrategy #KeepItSimple #BusinessSuccess #BICExample #TimelessDesign #SmartInnovation #ProductDevelopment #SimplicityWins #BusinessGrowth #FocusOnValue #EffectiveDesign

✍️ A Golden Thread: STABILO'S yellow line. In 1971, Günter Schwanhäßer sought to revolutionize the highlighter industry by introducing a fluorescent and smudge-resistant ink. The STABILO BOSS highlighter was born, along with its distinctive flat design, wedge shaped tip and vibrant yellow colour. Advertising often features the packaging front and centre, playing with the concepts of highlighting important figures or indeed utilising a yellow line as a “golden thread” to tie activations together. A great example of a Distinctive Brand Asset that has left its mark. #Branding #Marketing #DistinctiveBranding #DistinctiveBrandAsset #Packaging #StabiloBoss edgar schulten Lea Scheidig Nikolett Pankotai-Háber Claude BERNARD Vanya Hunter