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M.Com DSE'25 | B.Com (Hons) Hansraj'23 | UGC NET Qualified 2024 | AIR under 10 (CUET PG, 2023) | CAT 2023 (90+%ile) | Finance - Capital Markets

BIC Pen – The World’s Most Sold Product! From luxury to necessity, the BIC pen revolutionized writing with a story of innovation and simplicity: 🔹 A Historic Leap: In 1809, fountain pens were a luxury, costing $140 (₹11,700 today) and requiring skillful use to avoid ink spills. 🔹 A Game-Changing Move: Marcel Bich acquired the patent for $2.6 million (₹217 Crores) and transformed the industry by perfecting the ballpoint pen. His innovations included: Precision Engineering: Developed 0.8 mm balls for consistent ink flow. Economies of Scale: Shifted production to cost-effective locations, driving prices down. 🔹 Affordable Revolution: As prices fell to just $2, literacy rates soared globally! 🔹 Enduring Design: For nearly 70 years, the BIC Cristal’s design remains unchanged. Today, 14 million BIC pens are sold every day. 🔹 The Magic of Capillary Action: Ever wondered why ball pens work even when upside down? It’s the capillary action—nature’s way of defying gravity! Key Success Factors: Iconic Design: Launched in 1950 with a transparent barrel and hexagonal shape, over 100 billion sold globally. Quality & Affordability: Priced around $0.10, renowned for smooth writing and durability. Global Reach: Available in 160+ countries with a 20% market share. Adapts to regional needs. Strategic Branding: Strong, reliable brand identity with effective multi-channel advertising. Product Diversification: Over 100 models catering to different market segments, including BIC Atlantis and BIC Gel-ocity. “It is not so much simple to be simple; Beauty lies in simplicity.” BIC’s success lies in the elegant simplicity of its design and its relentless pursuit of innovation! #BICPen #Innovation #ProductDesign #WritingInstruments #BusinessSuccess #GlobalBrands #ManufacturingExcellence #EconomicImpact #Simplicity #BallpointPen #IndustryLeader #SustainableInnovation #MarketingStrategy #IconicProducts #ConsumerGoods #BrandHistory #Leadership #GlobalImpact #TechInBusiness #SuccessStory #AffordableLuxury #HistoricalImpact #ProductEvolution #BrandLegacy

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Sneha Satish

Delhi School of Economics | Business Development Specialist @ Younity | Kamala Nehru College, DU'23 | Driven Commerce Graduate | Language Enthusiast | Seeking New Oppurtunities| Classical Singer |

4mo

Thanks for the info!

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