Chris Steffens’ Post

🎃👻 Halloween 2024: Spooky spending still going strong! 👻🎃 After last year’s record-breaking $12.2 billion, U.S. Halloween spending is set to drop slightly to $11.6 billion—but that’s still huge and marks the second-highest in the last decade! 💸 On average, each person is spending around $103.63 this year, down a bit from $108.24 in 2023, but the Halloween spirit is definitely alive! Costumes and decorations lead the way, with $3.8 billion each, and candy isn’t far behind at $3.5 billion. Who says spooky can’t be fun? 🕸️ 🎭🍬💀 Source: Statista, National Retail Federation (NRF) #Halloween2024 #SpookySeason #RetailTrends #HubBox

Why is Halloween such big business? What turned a pagan festival into a commercial juggernaut that commands entire grocery store aisles and takes over party supply shops from the middle of August onwards? Yes, it's a fun thing for all the family. Yes, it's an opportunity for showing off your creativity (without getting judged too harshly). But most of all, it's the mother of all one-upping, keeping-up-with-the-Jones's, FOMO-driven experiences! People spend billions of dollars trying to out-Halloween their neighbor's yard, out-costume their children's classmates, and out-candy the generous old person next door. Year after year, Halloween vendors deliver bigger, more lifelike (or is it dead-like?) decorations, and clever, meme-inducing costumes. And the Halloween FOMO machine keeps driving people to buy them... So what can we learn from this? Find ways to make your product or service visible to others when it's being deployed. If potential customers see existing clients benefitting from your solution, they're likely to want one for themselves. As Halloween demonstrates, it's human nature. Make the solution visible and distinctive. Post pictures of your solution in action—preferably ones that identify the lucky client. Co-author case histories with users that include photos of the solution being deployed. If it's a tactic good enough to promote a celebration of dead people and witchcraft, surely it'll work for your B2B business 🎃 #happyhalloween #fomomarketing #visualmarketing #b2bmarketing #b2bmarketingstrategy #strategicthinking

Happy Halloween from Loomis! 🎃 Halloween might not be an official holiday worldwide, but it's undeniable that it leaves a significant economic footprint. In the United States, billions are spent on costumes, makeup, candy, party supplies, decorations, and let's not forget, pumpkins! This year, American consumers are expected to spend $11.6 billion on Halloween festivities, according to a National Retail Federation and Prosper Insights & Analytics survey. Europe is not lagging behind regarding the economic impact of this festivity. As an example, the market for Halloween costumes is not only significant but also growing. According to Cognitive Market Research, this market contributes to approximately 32% of global revenue and has a compound annual growth rate (CAGR) of 4.2%. So, as you enjoy your spooky celebrations, remember that every purchase contributes to our vibrant global economic cycle. Here's to a safe and prosperous Halloween! 🍬👻💰 #Global #WhereLifeHappens #Halloween

As Halloween approaches, the market is witnessing a surge in demand for themed products and experiences. Retailers are capitalizing on the festive spirit by offering an array of spooky decorations, costumes, and treats. With consumers eager to celebrate, businesses are innovating to provide unique and memorable experiences, both online and in-store. This seasonal boost is a testament to the holiday's enduring popularity and its impact on the economy. Stay tuned for more trends and insights as we delve deeper into the Halloween market dynamics. #HalloweenMarket #RetailTrends

UK adults are more excited about Halloween 2024 than ever, with 44% planning to celebrate the holiday 🎃  Our latest insights show a rise in emotional scores, with families leading the way in spending on costumes and decorations.  Swipe through to explore how UK consumers are planning their Halloween celebrations and what brands need to know to capture the spirit of the season.  Get more insights in our report, such as the predicted go-to destination for costume and decoration shopping and the top planned Halloween purchases! #Halloween2024 #ConsumerInsights #RetailStrategy #HolidayShopping #HalloweenTrends

Happy Halloween from AWG! Here are some fun facts* about Halloween and Halloween candy: 🎃 92% of Americans celebrate Halloween some/all years (75% celebrate most years, 18% celebrate some years, 7% don’t celebrate). 🎃 Only 7% of the candy bought throughout the year is purchased during Halloween season. While 6% is purchased during other specific seasons, 87% of the candy purchased throughout the year is non-seasonal. 🎃 15% of people hand out 5+ pieces of candy to trick-or-treaters. While 12% hand out 4 pieces, 32% hand out 3 pieces, 35% hand out 2 pieces, and 6% hand out 1 piece. 🎃 56% of people hand out items to trick-or-treaters. While 35% let trick-or-treaters choose and 9% leave a bowl of candy by their door. *Source: National Confectioners Association Sweet Insights Survey 2023

🍂 Are you ready for fall? Online users seem to be! 🍁 With the release of seasonal flavors, audiences are showing increased interest in fall features like apple cider, Halloween, and the ever-popular pumpkin spice. 🍎 Swipe to see insights from #TaboolaNewsroom. Do you think these festivities are worth the hype? Let us know! ☕ #FallFlavors #PumpkinSpice #SeasonalTrends #Halloween #TrendReporting

Here's a CRAZY idea 🎃. We all know that Halloween is based on an ancient practice to honor those who have passed, a time of remembrance, community and connection. But DID YOU KNOW that long before candy became the focus of trick-or-treating, early traditions offered more MEANINGFUL items, such as "soul" CAKES: small, spiced cakes handed out to the poor in exchange for prayers. Other items offered included FRUITS, NUTS AND COINS. It was only after WORLD WAR II when sugar rationing was LIFTED, that candy companies saw an opportunity, launching lucrative candy advertising campaigns that transformed Halloween. Nowadays, Americans spend over $3.1 billion on candy just on Halloween 🤯 . So, are we ready to rethink Halloween treats and stop this candy madness? I might be the "crazy" 🤪 neighbor handing out apples, but I'm open to other ideas that are not cheap candy or toys. What are your thoughts? Am I exaggerating or will you consider joining the "Halloween Evolution"? ✌️📩 --- #LetsEvolve #Halloween #candy #productdevelopment #manufacturing #foodandbeverage #holiday #overconsumption #nourishment

Where are Aussies spending this Halloween? 🎃 Halloween spending is projected to give retailers a much-needed boost this season. Here's where Australians are planning to spend: - 45% on trick or treating - 38% on treats for trick or treaters - 37% on Halloween costumes - 32% on home decorations - 18% on attending or hosting Halloween parties Retailers in food, clothing, home decor and more are ready to embrace this spooky sales surge! 💡Did you know? According to an ARA-Roy Morgan Snap SMS survey of 3,919 Australians, those aged 35-59 are the most likely to celebrate Halloween (34%), followed by under 35s (25%). #Halloween2024 #RetailInsights #SpookySeason #ARAHalloween #RetailBoost

It’s October – AKA spooky season. 🎃🍂 72% of Americans plan to celebrate Halloween and a third will turn to #eCommerce to purchase their festive supplies. Total Halloween spending is expected to reach $11.6B this year! How that shakes out: 👇 🍫 95% of celebrants are buying candy, accounting for $3.5B in sweet sales. 👻 67% will buy costumes – the most popular choices for kids are Spider-Man, Ghost and Princess. 🪦 75% purchase décor, spending a combined $3.8 billion in this category. More #HalloweenRetail data from the National Retail Federation: https://hubs.la/Q02SnXg90 #HolidayRetail #RetailTrends #eCommerceTrends