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Influencer marketing is a major player in B2C, but it can be just as effective in B2B if you find the right fit. So how can b2b marketers get started? Our Media Director, Robyn Hartley sat down with Kristen Sesto, from Custom Influence to discuss what to look for in a good influencer partnership. Their advice? Start small, test, and make sure you amplify your brand in an authentic way by aligning with experts who match your values. #b2bmarketing #b2binfluencermarketing #b2binfluencerstrategy #b2bsocialmedia

Influencer marketing is a major player in B2C, but it can be just as effective in B2B if you find the right fit. So how can b2b marketers get started? Our Media Director, Robyn Hartley sat down with Kristen Sesto, from Custom Influence to discuss what to look for in a good influencer partnership. Their advice? Start small, test, and make sure you amplify your brand in an authentic way by aligning with experts who match your values. #b2bmarketing #b2binfluencermarketing #b2binfluencerstrategy #b2bsocialmedia

Influencer marketing is a major player in B2C, but it can be just as effective in B2B if you find the right fit. So how can b2b marketers get started? Our Media Director, Robyn Hartley sat down with Kristen Sesto, from Custom Influence to discuss what to look for in a good influencer partnership. Their advice? Start small, test, and make sure you amplify your brand in an authentic way by aligning with experts who match your values. #b2bmarketing #b2binfluencermarketing #b2binfluencerstrategy #b2bsocialmedia

Welcome back to What We’re Reading, our weekly roundup of news stories, marketing insights, and B2B industry updates that caught our attention. As more B2B companies turn to influencer marketing, crafting effective strategies has become even more crucial. Here’s what we’re reading in #B2BMarketing: • A guide to B2B influencer marketing • Creating a consumer-like business experience • A greener approach to media planning • What’s behind the jump in digital B2B ad spend. Learn more at: https://lnkd.in/gcj6RFbd

📊 Calling all #B2B #InfluencerMarketing practitioners! Your insights are essential for shaping the 2025 B2B Influencer Marketing Report. Participate to help uncover the strategies driving success, get early access, and get your insights featured in the 2025 report! 👉 https://lnkd.in/g2JkXYdY * If you are an industry influencer (not someone who runs an influencer marketing program at a brand, complete this survey: https://lnkd.in/gFi76_fE * If you are an Onalytica customer, you should already have a survey in your email inbox. If you haven't received it, drop us a note and we will send it your way! #B2BMarketing #IndustryTrends #MarketingTrends

B2C Marketing Hack: The Secret to Choosing the Perfect Influencer Partner Struggling to find the right influencer to elevate your brand? 🤯 Let's unlock the secret to successful influencer partnerships! 🔑 Here's a quick guide: Align Values: Find an influencer whose brand aligns with yours. Authenticity Matters: Choose someone genuine and relatable. Target Audience Overreach: Ensure their followers match your ideal customer. Measure, Measure, Measure: Track ROI and optimize future campaigns. Want to dive deeper? Read The Full Article ➡ https://lnkd.in/gVCfMSPQ Let's connect and discuss your specific marketing goals. #B2Cmarketing #influencermarketing #digitalmarketing #marketingstrategy #brandpartnership #socialmediamarketing

Influencer marketing is just for B2C? Think again! B2B brands can harness the power of industry leaders to boost credibility and connect with the right audience. Ready to scale your brand with strategic partnerships? Let's make it happen! 🚀💼 #B2BMarketing #InfluencerStrategy #BrandGrowth #digitalmarketing #digitalmarketingexpert #digitalmarketingagency #digitalmarketingcompany #digitalmarketingservices #digitalmarketingstrategy

In a world where trust in brands is below 40%, how can B2B companies reconnect with their audiences? 🤔 I’ve seen influencer marketing become one of the most effective ways. People trust people more than they trust brands. That’s why partnering with industry thought leaders and empowering your own employees to be advocates helps you: ✅ Build genuine relationships ✅ Cut through the social media noise ✅ Drive business impact For more on using influencer marketing in B2B companies, here’s a great read by Chris Savage from Wistia for Entrepreneur Media: https://lnkd.in/e6x--Mdy How are you building trust in your B2B strategy? Let’s discuss 👇 #B2BMarketing #InfluencerMarketing #BuildingTrust

Harnessing the Power of Social Commerce! In today’s digital-first world, the convergence of social media and e-commerce has transformed how businesses engage with their customers. At SocialEcom Solution, we specialize in helping brands leverage social platforms to drive sales, build community, and create authentic customer experiences. With the right strategies, your social media channels can become a powerful tool for both engagement and revenue growth. Whether it’s through shoppable posts, influencer collaborations, or user-generated content, the potential of social commerce is limitless. Our mission? To help businesses stay ahead by turning likes into loyal customers. Ready to scale your social strategy and unlock new opportunities? Let’s connect! #SocialCommerce #Ecommerce #DigitalMarketing #CustomerEngagement #SocialEcomSolution #Innovation #GrowthStrategy #MarketingTips

🚀When it comes to boosting sales, two strategies often come to the forefront: referral programs and influencer programs. Both are powerful for acquiring new customers and expanding your brand reach, but they operate on different principles. Understanding these nuances is key to maximizing your marketing efforts. Let’s dive in! 🔍 Discover key insights to choose the right program for your business 👉 https://lnkd.in/gzgmnETa #MarketingStrategy #ReferralVsInfluencer #BoostSales #MarketingTips #ezLoyalty