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Ivy Irungu Wanjiru

Pre-Opening PR & Marketing Manager | CIM (Chartered Institute of Marketing)

Is it safe to assume that we have all heard of Shakespears’ “Romeo & Juliet”? From movies, to class readers ( shout out to 8-4-4 curriculum 🇰🇪) or from different narrations in our casual conversations. What comes to mind when you hear of Romeo & Juliet? 𝗣𝗲𝗿𝗵𝗮𝗽𝘀 𝘁𝗵𝗶𝘀; “𝗔 𝗿𝗲𝗺𝗮𝗿𝗸𝗮𝗯𝗹𝗲 𝘁𝗮𝗹𝗲 𝗼𝗳 𝘁𝘄𝗼 𝗹𝗼𝘃𝗲 𝗯𝗶𝗿𝗱𝘀, 𝘄𝗵𝗼 𝘁𝗿𝗶𝗲𝗱 𝘁𝗼 𝗳𝗶𝗴𝗵𝘁 𝗮𝗹𝗹 𝗼𝗱𝗱𝘀 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝘁𝗵𝗲𝗶𝗿 𝗱𝗲𝘀𝗶𝗿𝗲𝗱 𝗵𝗮𝗽𝗽𝘆 𝗲𝘃𝗲𝗿 𝗮𝗳𝘁𝗲𝗿” However, my love for timeless reads, on poetry drew me to a scene from the act, one that intriguingly challenges the very concept of a brand name. 𝗝𝘂𝗹𝗶𝗲𝘁𝘀’ 𝘀𝗼𝗹𝗶𝗹𝗼𝗾𝘂𝗮𝘆 "𝗪𝗵𝗮𝘁'𝘀 𝗶𝗻 𝗮 𝗻𝗮𝗺𝗲? 𝗧𝗵𝗮𝘁 𝘄𝗵𝗶𝗰𝗵 𝘄𝗲 𝗰𝗮𝗹𝗹 𝗮 𝗿𝗼𝘀𝗲. 𝗕𝘆 𝗮𝗻𝘆 𝗼𝘁𝗵𝗲𝗿 𝗻𝗮𝗺𝗲 𝘄𝗼𝘂𝗹𝗱 𝘀𝗺𝗲𝗹𝗹 𝗮𝘀 𝘀𝘄𝗲𝗲𝘁." Juliet is reflecting on the nature of names and how they do not alter the essential nature of what they represent, lamenting that Romeo's name, and his association with the family that is her family's enemy, is irrelevant to her love for him. While both romantics and cynics continue to reference this – for different reasons, here is a breakdown of how debatable this is through the lens of brand management. I have come across a couple of beautiful & educative pieces deducted from this classic, sharing links in the comments. Feel free to do the same ⬇️ #poetry #brandmanagement #creativewriting #storytelling

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