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IXA - Innovation Exchange Amsterdam

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At IXA, we’re committed to making valorisation accessible and actionable. Our latest knowledge clip, "How to Make a Stakeholder Analysis," is now available! In just seven minutes, Diane Schöller, Impact Developer, walks you through the essentials of understanding your stakeholders and building an effective engagement strategy: - What a stakeholder is and why they’re important - How to identify their interests and motivations - Ways to assess their potential impact on your project - Strategies to involve them meaningfully, And please share this clip with you peers! Or contact us to get help with your valorisation activity. Missed our previous clips? Check out "Refining Your Idea" at our website: https://lnkd.in/ecmp6p9V and "How to Fund Your Idea, at: https://lnkd.in/ecmp6p9V for more insights into bringing your ideas to life. #IXA #Valorisation #StakeholderAnalysis #Innovation #KnowledgeClip

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Welcome to this brief knowledge clip about stakeholder analysis. My name is Deanna Schiller and I work as an Impact Developer at Exam. Let's start with a simple question. What is a stakeholder? In essence, a stakeholder is anyone who has an interest in or could be affected by your project. Whether during its execution or after its completion. In other words, anyone with a stake in your project is considered a stakeholder. Stakeholders are both to be found externally but also internally, and they can influence your whole project or part of your project. This inference can be either positive or negative on the achievement of the project. That's why it's important to actively involve and monitor stakeholders. But more about this later. Now let's think about who your potential stakeholders are. Think for example about the general public, companies, industry, but also government and social organizations like museums and care organizations, and of course your own knowledge institute or department. If the stakeholder is a large organization or institution, make sure you do identify the right point of context, whether it's a decision maker, influencer or budget holder. For instance, in healthcare you have different stakeholders with different positions, doctors, patients, insurance companies or policy officers or the management. How to identify your stakeholders? Answering the following questions can help you in this process. Who can use your research results? Who will be affected by these results? Positively, but maybe also negatively. Who can benefit from the outcome of your research? Who will be delivering the data or input you need? Who will be working with your output? In identifying your stakeholders, it's good practice to take the following three steps. You can do this during a brainstorm led by you together with your project team. One, start by making a long list of possible stakeholders and write them down. For example on a post it. Two. Identify who you're most important stakeholders are so that you know what you should focus on and what to do next. Three. And sure that you develop a good understanding of these stakeholders, what is within their power or influence and what are their interests. The best way to figure out what their interests are is to start to talk to them, of course. The next move would to be create what we call a power grid for stakeholders to prioritize them. The principle is this. Take your post its with your stakeholders and start positioning them on the grid. The grid helps you with allocating the different approaches you will need to take regarding these stakeholders. Hypower highly interested stakeholders manage closely. These stakeholders are likely to be decision makers and have the biggest impact on your project success because they are the key players. You need to keep those these stakeholders really close. You have to manage their expectations. High power, less interested stakeholders keep satisfied. Be sure to put enough work in these stakeholders to keep them satisfied. By keeping them in the loop, you might nudge them to the right place even if they may not be so much interested in the outcome of your project. The yield power. These type of stakeholders should be dealt with cautiously because they might use their power in a negative way if they become unsatisfied. Low power, highly interested stakeholders. Keep informed. Adequately inform these people and talk to them to ensure that no major issues arise. People in this category can often be very helpful with the details of your project, and they can be an ambassador or supporter of your project. The 4th Low power less interested stakeholders Monitor. Monitor this group of people and keep them up to date. This group is at the lowest priority level in terms of your stakeholder management activities. Other things that are important to think about. Find the right person and think about their position. Is this person a decision maker, an influencer, or a budget holder? And how to find them via existing connections? Professors, colleagues, Co researchers, the manager, directors. But also LinkedIn websites. And maybe also friends and family. They may be also work in very interesting companies or organizations. You're not network is much bigger than you usually think. 2. Try to understand what drives this person, what are their interests, and how can they affect or impact or contribute and influence your project. Three, contact people directly via mail or phone and go to conferences, meetings, etc to network and always have a pitch prepared. If you want to learn more about how to connect with stakeholders, watch the Knowledge clip Networking. If you have any questions about how to make a stakeholder analysis or how to reach out to the right stakeholder. Please contact us at Excel. We have four teams at the Amsterdam EMSA. University of Applied Sciences, University of Amsterdam and. Vrije Universiteit, you can email us at info at x aa dot NL orvis arr website. Through which our knowledge clips can be found. Thank you so much for your attention and hopefully till soon.

IXA - Innovation Exchange Amsterdam

IXA - Innovation Exchange Amsterdam

2w

Special thanks to more than a couple of our colleagues for this clip: Diane Schöller, Paul de Vries, Caroline Kleine Staarman, Sanne Stembert, Luke Somerwill, Dr. Mark Siebert and others!

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