Jack Henke’s Post

MAKE IT CREATIVE, Make It in One Day? . . . In a buzzing marketing office, a client demanded, "We need this campaign creative and done by tomorrow!" The request echoed through the room, leaving the team startled. Among them was Mr. DEF, the go-to designer known for his brilliant ideas. But even he couldn’t help but chuckle nervously. "MAKE IT CREATIVE, Make It in One Day?" Mr. DEF muttered to himself, pacing around his desk. He stared at his screen, colors blending, words dancing – but nothing felt right. He threw together some elements, a catchy phrase here, a bold image there, but it all looked… shallow. Surface-level. The magic was missing. He breathed deeply and whispered, "Creativity isn't a race." Mr. DEF knew that real creativity needed more than just time—it needed freedom to wander, experiment, fail, and rediscover. It needed the quiet pauses where ideas could breathe and bloom. As the night dragged on, he realized he could only produce what was expected, not what would truly wow. The next morning, Mr. DEF presented what he had—bright, flashy, but hollow. The client approved, but he wasn’t satisfied. He knew deep down that if he'd been given more time, he could've delivered something far more impactful, something that would stick, not just glance. That day, Mr. DEF learned a valuable lesson: Creativity shines brightest when it’s nurtured, not rushed. And while you can always "Make It Creative, Make It in One Day," true brilliance asks for more than just time—it asks for patience, space, and the courage to explore beyond the obvious. I met DEF recently, seems like a nice guy!!

Cliches, tropes, and stereotypes (oh, my). Branding leverages this stuff to steer first impressions. Smart people have even identified and named the psychology behind this: the Representativeness Heuristic: "This heuristic describes how you might misjudge the probability of an event by finding a similar known event and basing your judgment on their similarity... For example, if you meet someone who is shy and likes reading, you might think it is more likely that they are a librarian than a farmer because these traits fit the stereotype of a librarian, despite the fact that there are many more people with these characteristics who are farmers than librarians. Under the influence of the representativeness heuristic...our judgments are skewed by how much an individual resembles our mental image of a certain category." We're talking about mental shortcuts. That’s all. This is the reason a ton of chicken shops have a chicken mascot in their logo. When you see a logo like this, you know they're cooking up some fire chicken. You don't fall into an introspective spiral thinking about the logic behind a business wanting you to eat their mascot and why don't they use a mascot that makes more sense? It doesn’t need to make sense. It doesn’t need to be based on logic because a lot of the shit we do just ain't logical. It just needs to work. ✌️Rvw P.S. Leveraging mental shortcuts totally opens the door for misrepresentation. So maybe we talk about that another day?

🔥 The word creativity is being butchered 🔪 When everything is creative, nothing is creative. I get it that we love using "creative" to describe our marketing/brand work because it makes us feel good, but not everything has to be called CREATIVE! True creativity is rare. Let's be honest! 🔍 In my 20+ years as a creative 👴 , I've never seen so much sameness: - 😴 Ads look mostly the same, often copying each other. - 😴 Brands all look the same (BLANDING). - 😴 Fashion lacks uniqueness. - 😴 Games all copy each other. Everything looks so BEIGE 😑 -> Are we so scared to take risks that we drive everything with data, resulting in everything looking the same? -> We focus so much on performance and results that we forget our audience. We use the audience instead of serving the audience. -> It's okay to produce content that is not creative. Let's call it what it is. -> Creativity is magic mixed with intuition. It can be inspired by insights of course, but never driven by a number (unless you are an artist working with numbers but this is not brand/marketing) . So let's be mindful in using the word creative...because not everything has to be called creative.

🎨 Systems Don’t Stifle Creativity – They Save It From Dying in Chaos! Most marketing agencies are stuck in survival mode: Deadlines slipping through the cracks, Clients asking for “just one more thing” (and not paying for it), Your team running on fumes, overwhelmed by endless tasks. You think you’re being creative, but the truth? Your business is bleeding revenue. You’re turning down opportunities you can’t afford to lose. And your best ideas? Lost to the chaos of unscalable workflows. Here’s the hard truth: Every “I’ll figure it out later” is costing you thousands. Every scope creep request you don’t bill for is stealing from your bottom line. And every month you don’t build systems is another month of missing profits and endless stress. Imagine what you could accomplish if you weren’t drowning in disorganization. Systems don’t stifle your creativity; they amplify it, free your mind, and multiply your revenue. The question is: How much more are you willing to lose before you fix this? Drop a “💡” in the comments if you’re ready to stop the bleeding and turn your creativity into a profit machine

Humans trust humans, not logos. 7 reasons why you should start creating content: 1. 10x more followers. On average, employees' social media accounts attract 10x more followers than company accounts. 2. 8x more engagement. Content shared by employees gets 8 times more engagement. Personal stories resonate more than corporate messages. 3. 7x higher conversion rate. Leads from employees' social media convert 7 times more often. Personal connections build trust and drive action. 4. Trust in recommendations. 93% of consumers trust recommendations from people they know, versus 38% who trust brand messages. Word-of-mouth is powerful. 5. Personal value in B2B. B2B customers are 2 times more likely to choose brands that convey personal value. 6. Brand values influence. 63% of consumers say brand values influence their purchase decisions. 7. Attracting talent 69% of prospective employees avoid companies with poor reputations. Personal branding is not a simple trend. It's going to stay alive for a long time. Even more since AI is everywhere. Ps: I'm not saying I trust Elon, but it's another debate.

A heuristic to determine if you're saying anything unique: If AI can perfectly replicate your unique brand voice, you don't have a unique brand voice. You have a brand that sounds like brands.

Humans trust humans, not logos. 7 reasons why you should start creating content: 1. 10x more followers. On average, employees' social media accounts attract 10x more followers than company accounts. 2. 8x more engagement. Content shared by employees gets 8 times more engagement. Personal stories resonate more than corporate messages. 3. 7x higher conversion rate. Leads from employees' social media convert 7 times more often. Personal connections build trust and drive action. 4. Trust in recommendations. 93% of consumers trust recommendations from people they know, versus 38% who trust brand messages. Word-of-mouth is powerful. 5. Personal value in B2B. B2B customers are 2 times more likely to choose brands that convey personal value. 6. Brand values influence. 63% of consumers say brand values influence their purchase decisions. 7. Attracting talent 69% of prospective employees avoid companies with poor reputations. Personal branding is not a simple trend. It's going to stay alive for a long time. Even more since AI is everywhere. Ps: I'm not saying I trust Elon, but it's another debate.

Humans trust humans, not logos. 7 reasons why you should start creating content: 1. 10x more followers. On average, employees' social media accounts attract 10x more followers than company accounts. 2. 8x more engagement. Content shared by employees gets 8 times more engagement. Personal stories resonate more than corporate messages. 3. 7x higher conversion rate. Leads from employees' social media convert 7 times more often. Personal connections build trust and drive action. 4. Trust in recommendations. 93% of consumers trust recommendations from people they know, versus 38% who trust brand messages. Word-of-mouth is powerful. 5. Personal value in B2B. B2B customers are 2 times more likely to choose brands that convey personal value. 6. Brand values influence. 63% of consumers say brand values influence their purchase decisions. 7. Attracting talent 69% of prospective employees avoid companies with poor reputations. Personal branding is not a simple trend. It's going to stay alive for a long time. Even more since AI is everywhere. Ps: I'm not saying I trust Elon, but it's another debate.

Humans trust humans, not logos. 100 times agree with above because, human touch is something important in marketing and branding as well. By reaching out on a personal level, you demonstrate that you genuinely want to work with the prospect or customer and you're motivated to deliver the best customer experience. A personal touch helps your customers feel valued and can be a critical marketing strategy . A personal touch encourages customer loyalty too.

"My work speaks for itself." (I believed this for years. Big mistake.) Here's why personal branding isn't just important... It's CRUCIAL for your company's success: 📌 The Hard Truth: 77% more consumers will Buy if the Founder Has a Strong Social Media Presence. The danger? Your value? Unknown. Your expertise? Unnoticed. potential opportunities? Missed While you're quiet, competitors are expanding. "𝗕𝘂𝘁" What if your clients came to YOU instead of them? What if you had started building it years ago? Where could you have been now? That's the importance of haveing a personal brand. Now, imagine building that... Without sacrificing your time. Sounds too good to be true? That's the power of AI. If you have enough expirence, AI can become your personal brand accelerator. it will help you build a personal brand that works harder than you. Your personal brand is the story told when you’re not in the room. Make it unforgettable. I'm Mazen, and I help you 10x your personal brand with AI. - - - - - P.S. Why haven’t you started building your personal brand yet? (Be honest.) → Save this if you found it useful 💾 → Repost to help someone out there ♻️ → Follow me(Mazen) to stay ahead of the AI curve.